{"product_id":"kfc-in-china-isbn-9780470823842","title":"KFC in China","description":"\u003cb\u003eRanked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009\u003c\/b\u003e  \u003cp\u003eThis book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.\u003c\/p\u003e  PROLOGUE.  \u003cp\u003eChapter One: KFC - Pioneer in China.\u003c\/p\u003e \u003cp\u003eChapter Two:Assemble And Retain The Most Qualified Team.\u003c\/p\u003e \u003cp\u003eChapter Three: Business Strategy.\u003c\/p\u003e \u003cp\u003eChapter Four: Local Partnership, Government Relations, and Crisis Management.\u003c\/p\u003e \u003cp\u003eChapter Five:Product and Marketing.\u003c\/p\u003e \u003cp\u003eChapter Six: Supply Chain.\u003c\/p\u003e \u003cp\u003eChapter Seven: Real Estate Development.\u003c\/p\u003e \u003cp\u003eChapter Eight: Operation Excellence.\u003c\/p\u003e \u003cp\u003eChapter Nine: Localization, Innovation and Adaptation.\u003c\/p\u003e \u003cp\u003eChapter Ten: Headquarters Support.\u003c\/p\u003e \u003cp\u003eChapter Eleven: Leadership with Chinese Characteristics.\u003c\/p\u003e \u003cp\u003eChapter Twelve: Past And Future.\u003c\/p\u003e \u003cp\u003eEPILOGUE.\u003c\/p\u003e  \u003cp\u003eFormer vice president of business development and a member of Tricon Restaurants' Executive Committee, \u003cstrong\u003eWarren Liu\u003c\/strong\u003e was integral to KFC's stunning success in China.\u003cbr\u003eA Harvard MBA, Warren was also formerly Senior Vice President \u0026amp; General Manager, Greater China of MasterCard International.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989497954533,"sku":"NP9780470823842","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470823842.jpg?v=1761784345","url":"https:\/\/k12savings.com\/es\/products\/kfc-in-china-isbn-9780470823842","provider":"K12savings","version":"1.0","type":"link"}