{"product_id":"jugaad-innovation-isbn-9781118249741","title":"Jugaad Innovation","description":"\u003cp\u003e\u003ci\u003e\"Jugaad Innovation\u003c\/i\u003e is the most comprehensive book yet to appear on the subject [of frugal innovation].\"\u003cbr\u003e \u003ci\u003e—\u003cb\u003eThe Economist\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA frugal and flexible approach to innovation for the 21st century\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R\u0026amp;D projects and highly-structured innovation processes. \u003ci\u003eJugaad Innovation\u003c\/i\u003e argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, \u003ci\u003ejugaad\u003c\/i\u003e (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt \u003ci\u003ejugaad\u003c\/i\u003e innovation to succeed in our hypercompetitive world.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOutlines the six principles of \u003ci\u003ejugaad\u003c\/i\u003e innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart\u003c\/li\u003e \u003cli\u003eFeatures twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter \u0026amp; Gamble, PepsiCo, Tata Group, and more—that are actively practicing \u003ci\u003ejugaad\u003c\/i\u003e innovation\u003c\/li\u003e \u003cli\u003eThe authors blog regularly at \u003ci\u003eHarvard Business Review\u003c\/i\u003e; their work has been profiled in \u003ci\u003eBusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist\u003c\/i\u003e, and more\u003c\/li\u003e \u003cli\u003eFilled with previously untold and engaging stories of resourceful \u003ci\u003ejugaad\u003c\/i\u003e innovators and entrepreneurs in emerging markets and the United States\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis groundbreaking book shows leaders everywhere why the time is right for \u003ci\u003ejugaad\u003c\/i\u003e to emerge as a powerful business tool in the West—and how to bring \u003ci\u003ejugaad\u003c\/i\u003e practices to their organizations.\u003c\/p\u003e \u003cp\u003eForeword ix\u003cbr\u003e\u003ci\u003eby Kevin Roberts CEO Worldwide, Saatchi \u0026amp; Saatchi\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e1 Jugaad: A Breakthrough Growth Strategy 1\u003c\/p\u003e \u003cp\u003e2 Principle One: Seek Opportunity in Adversity 29\u003c\/p\u003e \u003cp\u003e3 Principle Two: Do More with Less 57\u003c\/p\u003e \u003cp\u003e4 Principle Three: Think and Act Flexibly 85\u003c\/p\u003e \u003cp\u003e5 Principle Four: Keep It Simple 109\u003c\/p\u003e \u003cp\u003e6 Principle Five: Include the Margin 131\u003c\/p\u003e \u003cp\u003e7 Principle Six: Follow Your Heart 159\u003c\/p\u003e \u003cp\u003e8 Integrating Jugaad into Your Organization 181\u003c\/p\u003e \u003cp\u003e9 Building Jugaad Nations 201\u003c\/p\u003e \u003cp\u003eNotes 229\u003c\/p\u003e \u003cp\u003eAcknowledgments 259\u003c\/p\u003e \u003cp\u003eAbout the Authors 261\u003c\/p\u003e \u003cp\u003eIndex 265\u003c\/p\u003e  \u003ci\u003e“Jugaad Innovation\u003c\/i\u003e goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of ‘frugal engineering,’ then provides practical tips on how Western companies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21st century business leaders.”\u003cbr\u003e \u003cb\u003e—Carlos Ghosn, CEO, Renault-Nissan\u003c\/b\u003e  \u003cp\u003e“The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's ‘speed of business.’ What's called for are new practices that work \u003ci\u003ewith\u003c\/i\u003e—not against—the forces that drive our hypercompetitive world. \u003ci\u003eJugaad Innovation\u003c\/i\u003e lays out the new principles that you—and every forward-thinking leader in your company—need right now.”\u003cbr\u003e \u003cb\u003e—Charlene Li, founder, Altimeter Group; bestselling author, \u003ci\u003eOpen Leadership\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“Businesses must move away from the top-down organizational hierarchies that have defined the past and transform themselves into social enterprises built on bottom-up, agile models based on collaboration. \u003ci\u003eJugaad Innovation\u003c\/i\u003e shows how you can enable your entire ecosystem—employees, customers, and partners—to make significant contributions and drive hypergrowth. An important book for anyone who wants to compete in the future.”\u003cbr\u003e \u003cb\u003e—Marc Benioff, chairman and CEO, salesforce.com; bestselling author, \u003ci\u003eBehind the Cloud\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“CEOs tend to manage innovation like an orchestra conductor—with a traditional, hierarchical, and prescriptive approach. \u003ci\u003eJugaad Innovation\u003c\/i\u003e shows how to innovate like a jazz band—with improvisation, creativity, and agility. Both styles are necessary on today's global stage.”\u003cbr\u003e \u003cb\u003e—Doreen Lorenzo, president, frog\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“We are entering an age when humanity's grand challenges are being solved by a new generation of ‘do-it-yourself’ innovators employing jugaad-style thinking. Today the entrepreneurial spirit of your very own employees, customers, and partners—empowered by new technologies—can literally change the world. X PRIZE has proven the value of jugaad by leveraging this bottom-up approach of ‘better, faster, cheaper’ to the point of sending a man into space for a fraction of what NASA spends. This compelling new book, \u003ci\u003eJugaad Innovation,\u003c\/i\u003e articulates how you can start to accomplish amazing things on a shoestring. It is a vital read.”\u003cbr\u003e \u003cb\u003e—Peter H. Diamandis, founder and chairman, X PRIZE Foundation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“Jugaad Innovation\u003c\/i\u003e throws cold water in the faces of CEOs, reminding them of the immense power of grassroots, do-it-yourself, cheap, quick, simple  innovation. This is one of the most important lessons that emerging markets are teaching the West.”\u003cbr\u003e \u003cb\u003e—George F. Colony, CEO, Forrester Research\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“I've long argued that the role of business is to make the world a better place. In the new economy, this requires true innovation—bold ideas, gutsy people, and extraordinary actions. Need a new roadmap? Fresh inspiration? Accessible tools? It's all in this remarkable book, \u003ci\u003eJugaad Innovation.\u003c\/i\u003e Get a copy for yourself and every member of your team today.”\u003cbr\u003e \u003cb\u003e—Kevin Roberts, CEO worldwide, Saatchi \u0026amp; Saatchi; bestselling author, \u003ci\u003eLoveMarks\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNavi Radjou\u003c\/b\u003e is an independent innovation and leadership consultant based in Palo Alto, California, and a fellow at Judge Business School, University of Cambridge.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e Jaideep Prabhu\u003c\/b\u003e is Jawaharlal Nehru professor of Indian business and enterprise and director of the Centre for India \u0026amp; Global Business at Judge Business School, University of Cambridge. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSimone Ahuja\u003c\/b\u003e is the founder of Blood Orange, a marketing and strategy consultancy with content production capabilities headquartered in Minneapolis and Mumbai.   \u003c\/p\u003e\u003cp\u003eInnovation is a major directive at corporations worldwide. But how do you drive innovation and growth as the global business landscape becomes increasingly unpredictable and diverse? Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R\u0026amp;D projects, and rigid, highly structured innovation processes. \u003ci\u003eJugaad Innovation\u003c\/i\u003e argues that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.\u003c\/p\u003e \u003cp\u003eBuilding on their deep experience of innovation practices with companies in the United States and around the world, the authors articulate how \u003ci\u003ejugaad\u003c\/i\u003e (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth in emerging markets—and how Western companies can adopt jugaad to succeed in our hypercompetitive world. Delving into the mindset of jugaad innovators, the authors discuss the six underlying principles of jugaad innovation:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSeek opportunity in adversity \u003c\/li\u003e \u003cli\u003eDo more with less \u003c\/li\u003e \u003cli\u003eThink and act flexibly \u003c\/li\u003e \u003cli\u003eKeep it simple \u003c\/li\u003e \u003cli\u003eInclude the margin \u003c\/li\u003e \u003cli\u003eFollow your heart \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eTo show these principles in action, the authors share previously untold stories of resourceful jugaad entrepreneurs and innovations in emerging markets. The authors also describe how forward-thinking Western firms like 3M, Apple, Renault-Nissan, Facebook, GE, Google, IBM, and PepsiCo are already applying these principles of jugaad to innovate faster, cheaper, and better—and to win. \u003c\/p\u003e\u003cp\u003eA groundbreaking book, \u003ci\u003eJugaad Innovation\u003c\/i\u003e shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring the jugaad mindset and practices to their organizations.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989493661925,"sku":"NP9781118249741","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118249741.jpg?v=1761784327","url":"https:\/\/k12savings.com\/es\/products\/jugaad-innovation-isbn-9781118249741","provider":"K12savings","version":"1.0","type":"link"}