{"product_id":"introduction-to-graphic-design-methodologies-and-processes-isbn-9780470504352","title":"Introduction to Graphic Design Methodologies and Processes","description":"\u003cb\u003eA concise, visually based introduction to graphic design methodologies\u003c\/b\u003e  \u003cp\u003eGraphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. \u003ci\u003eIntroduction to Graphic Design Methodologies and Processes\u003c\/i\u003e contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. \u003ci\u003eIntroduction to Graphic Design Methodologies and Processes\u003c\/i\u003e:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntroduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages\u003c\/li\u003e \u003cli\u003eFurthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals\u003c\/li\u003e \u003cli\u003eIncludes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003eProblem Seeking and Solving xiii\u003c\/p\u003e \u003cp\u003eChapter 1 1\u003c\/p\u003e \u003cp\u003eLooking Broadly\u003c\/p\u003e \u003cp\u003eChapter 2 13\u003c\/p\u003e \u003cp\u003eInterpreting\u003c\/p\u003e \u003cp\u003eChapter 3 27\u003c\/p\u003e \u003cp\u003eTargeting\u003c\/p\u003e \u003cp\u003eChapter 4 45\u003c\/p\u003e \u003cp\u003eCreating\u003c\/p\u003e \u003cp\u003eChapter 5 63\u003c\/p\u003e \u003cp\u003eLooking Closer\u003c\/p\u003e \u003cp\u003eTimeline 89\u003c\/p\u003e \u003cp\u003eTerms 93\u003c\/p\u003e \u003cp\u003eStudy Questions 99\u003c\/p\u003e \u003cp\u003eExercises 103\u003c\/p\u003e \u003cp\u003eEndnotes 109\u003c\/p\u003e \u003cp\u003eBibliography 110\u003c\/p\u003e \u003cp\u003eIndex 112\u003c\/p\u003e \u003cp\u003eImage Credits 116\u003c\/p\u003e \u003cp\u003eEssay 119\u003c\/p\u003e \u003cb\u003eJohn Bowers\u003c\/b\u003e is Chair of the Visual Communication Design Department at the School of the Art Institute of Chicago. He is a past board member of the Graphic Design Education Association (GDEA) and a frequent lecturer on design theory and issues.  \u003cb\u003eA concise, visually based introduction to graphic design methodologies\u003c\/b\u003e  \u003cp\u003eGraphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. \u003ci\u003eIntroduction to Graphic Design Methodologies and Processes\u003c\/i\u003e contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. \u003ci\u003eIntroduction to Graphic Design Methodologies and Processes\u003c\/i\u003e:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntroduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages\u003c\/li\u003e \u003cli\u003eFurthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals\u003c\/li\u003e \u003cli\u003eIncludes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989460599013,"sku":"NP9780470504352","price":45.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470504352.jpg?v=1761784189","url":"https:\/\/k12savings.com\/es\/products\/introduction-to-graphic-design-methodologies-and-processes-isbn-9780470504352","provider":"K12savings","version":"1.0","type":"link"}