{"product_id":"introduction-to-behavioral-economics-isbn-9780470596227","title":"Introduction to Behavioral Economics","description":"\u003ci\u003eIntroduction to Behavioral Economics\u003c\/i\u003e is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Real-world examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature. These examples are discussed providing explanatory figures and interpretations. With the rise of both behavioral finance and behavioral industrial organization, undergraduates now clamor for formal training and instruction in behavioral economics. \u003ci\u003eIntroduction to Behavioral Economics\u003c\/i\u003e covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices. This text provides experiments as a set of examples of the broader principles of behavior.  \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003e1 Rationality, Irrationality, and Rationalization 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Consumer Purchasing Decisions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 Transaction Utility and Consumer Pricing 17\u003c\/p\u003e \u003cp\u003e3 Mental Accounting 41\u003c\/p\u003e \u003cp\u003e4 Status Quo Bias and Default Options 70\u003c\/p\u003e \u003cp\u003e5 The Winner’s Curse and Auction Behavior 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Information and Uncertainty\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Bracketing Decisions 125\u003c\/p\u003e \u003cp\u003e7 Representativeness and Availability 156\u003c\/p\u003e \u003cp\u003e8 Confirmation and Overconfidence 187\u003c\/p\u003e \u003cp\u003e9 Decision under Risk and Uncertainty 214\u003c\/p\u003e \u003cp\u003e10 Prospect Theory and Decision under Risk or Uncertainty 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Time Discounting and the Long and Short Run\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11 Disagreeing with Ourselves: Projection and Hindsight Biases 281\u003c\/p\u003e \u003cp\u003e12 Naïve Procrastination 309\u003c\/p\u003e \u003cp\u003e13 Committing and Uncommitting 347\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Social Preferences\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14 Selfishness and Altruism 389\u003c\/p\u003e \u003cp\u003e15 Fairness and Psychological Games 417\u003c\/p\u003e \u003cp\u003e16 Trust and Reciprocity 450\u003c\/p\u003e \u003cp\u003eGlossary 473\u003c\/p\u003e \u003cp\u003eIndex 495\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDavid Just\u003c\/strong\u003e is Associate Professor and Director of Graduate Studies in the Department of Applied Economics and Management at Cornell University where he regularly teaches undergraduate and graduate courses in econometrics, microeconomics, and behavioral economics. Professor Just's areas of expertise are behavioral economics, risk and uncertainty, and information while his research interests center around the use of information, and more particularly, how differences in human capital and information availability affect decisions.\u003cbr\u003eJust received his Ph.D. from the University of California, Berkeley in 2001.? His professional activities include Board Member, Northeast Agricultural and Resource Economics Association; Committee Member, American Agricultural Economics Association; and Honor Societies, Phi Kappa Phi, Golden Key, Alpha Lambda Delta, Phi Eta Sigma, Omicron Delta Epsilon.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989456044261,"sku":"NP9780470596227","price":107.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470596227.jpg?v=1761784169","url":"https:\/\/k12savings.com\/es\/products\/introduction-to-behavioral-economics-isbn-9780470596227","provider":"K12savings","version":"1.0","type":"link"}