{"product_id":"internet-management-for-nonprofits-isbn-9780470539569","title":"Internet Management for Nonprofits","description":"\u003cb\u003eThe essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner\u003c\/b\u003e  \u003cp\u003eThe rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. \u003ci\u003eNonprofit Internet Management\u003c\/i\u003e reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCovers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques\u003c\/li\u003e \u003cli\u003eIncludes chapters written by leading Internet professionals\u003c\/li\u003e \u003cli\u003eIn-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with case studies, \u003ci\u003eNonprofit Internet Management\u003c\/i\u003e also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.\u003c\/p\u003e \u003cp\u003eIntroduction: A Primer for Board Members and Nonprofit Executives ix\u003cbr\u003e\u003ci\u003eTed Hart\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAbout the Editors xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Effective Management and Leadership Tools 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The ROI of Social Media 3\u003cbr\u003e\u003ci\u003eBeth Kanter\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Path to Managing Your Organization Using Online Tools 25\u003cbr\u003e\u003ci\u003eMichael Sola and Tim Kobosko\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 3 E-governance is Good Governance 45\u003cbr\u003e\u003ci\u003eDottie Schindlinger and Leanne Bergey\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 Social Collaboration and Productivity 63\u003cbr\u003e\u003ci\u003eRussell M. Artzt, John Murcott, and Mark Fasciano\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Insight Tools for Surviving and Thriving 83\u003cbr\u003e\u003ci\u003eRoger M. Craver and Ryann Miller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Demystifying Online Metrics 103\u003cbr\u003e\u003ci\u003eSteve MacLaughlin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Managing Fundraising and Building Communities Online 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Managing Fundraising and Building Communities Online 131\u003cbr\u003e\u003ci\u003eAdrienne D. Capps\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 The Nonprofit Leader’s Volunteer Recruitment and Retention Strategies 159\u003cbr\u003e\u003ci\u003eWalter P. Pidgeon Jr.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAppendix 8A Highlights of America’s Philanthropic and Volunteering Heritage 177\u003c\/p\u003e \u003cp\u003eAppendix 8B Creative Marketing Example 179\u003c\/p\u003e \u003cp\u003eChapter 9 How Successful are Your Social Media Efforts? 181\u003cbr\u003e\u003ci\u003eDanielle Brigida and Jonathon D. Colman\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Social “Trysumers” 203\u003cbr\u003e\u003ci\u003eMarcelo Iniarra Iraegui and Alfredo Botti\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 Social Networks 223\u003cbr\u003e\u003ci\u003ePhilip King\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 12 Prospect Modeling, Prospect Research 241\u003cbr\u003e\u003ci\u003eLawrence C. Henze\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 No Borders 269\u003cbr\u003e\u003ci\u003eAndrew Mosawi and Anita Yuen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III Making Technology Work for Your Organization 289\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14 Effective Web Design 291\u003cbr\u003e\u003ci\u003eAllan Pressel\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 Multichannel Fundraising 315\u003cbr\u003e\u003ci\u003eMichael Johnston and Matthew Barr\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eAppendix 15A Competency Profile of a Manager or Director of Integrated Fundraising 339\u003c\/p\u003e \u003cp\u003eChapter 16 12 Steps to Protect Your Organization and Donors from Fraud and Identity Theft 345\u003cbr\u003e\u003ci\u003eCatherine N. Pagliaro\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eChapter 17 Mobile Technology 367\u003cbr\u003e\u003ci\u003eBen Rigby\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eCase Study Transforming Activists into Donors---Nicolas Hulot Foundation Case Study 385\u003cbr\u003e\u003ci\u003eFr\u003c\/i\u003e\u003ci\u003eéd\u003c\/i\u003e\u003ci\u003eéric Fournier\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eNotes 399\u003c\/p\u003e \u003cp\u003eAFP Code of Ethical Principles and Standards 407\u003c\/p\u003e \u003cp\u003eA Donor Bill of Rights 408\u003c\/p\u003e \u003cp\u003eIndex 409\u003c\/p\u003e \"Just as \"Internet Management for Nonprofits\" advises its readers to do, the book is available via different channels - including Kindle, online, e-mail updates and hardcover - and takes on the appropriate identity in each. Lead editor Ted Hart says the three-part book covers topics ranging from digital fundraising to how the Internet can make non-profit management easier. Chapter one starts off with one of the more controversial topics in marketing today \"The ROI of Social Media\", and gets more intense from there, delving into online security, multichannel fundraising and Web analytics. And those are just a few of the chapters.\" (\u003ci\u003eFundraising Success Magazine\u003c\/i\u003e, September 2010)  \u003cp\u003e\u003cb\u003eTED HART, ACFRE,\u003c\/b\u003e is considered one of the foremost experts in both online and traditional fundraising around the world. He has more than twenty-four years' experience in nonprofit management and fundraising. He serves as CEO of Hart Philanthropic Services (tedhart.com), an international consultancy to nonprofits and NGOs, providing serious solutions to nonprofit challenges both online and offline. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTEVE M\u003csmall\u003eAC\u003c\/small\u003eLAUGHLIN\u003c\/b\u003e has spent more than fourteen years building successful online initiatives with a broad range of Fortune 500 firms, government and educational institutions, and nonprofit organizations across the world. Steve is currently Director of Internet Solutions at Blackbaud and is responsible for leading how the company provides online solutions for its clients. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJAMES M. GREENFIELD\u003c\/b\u003e has served since 1962 as a fundraising executive to three universities and five hospitals on the East and West Coasts and in between. He retired from Hoag Memorial Presbyterian Hospital in 2001 after fourteen years as Senior Vice President, Resource Development, and as Executive Director, Hoag Hospital Foundation, where more than $120 million was raised during his tenure. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePHILIP H. GEIER JR.,\u003c\/b\u003e is a dedicated communications industry leader and activist who defined the modern advertising holding company, and is widely recognized for having championed and personally embodied the client-centric business model. In February 2001, Geier formed The Geier Group LLC to provide consulting\/advisory services in marketing, communications and venture capital.   The twenty-first century belongs to a new generation, a generation that's plugged in, online, and never out of touch. Ever. It's no secret that if your nonprofit wants to reach more people, it's got to better manage its use of the Internet as a means of educating, cultivating, soliciting, and communicating with current and potential donors. After all, your competitors are doing it!  \u003c\/p\u003e\u003cp\u003eRevealing how your nonprofit can put current technologies to full use for full benefit, \u003ci\u003eInternet Management for Nonprofits\u003c\/i\u003e demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities—from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology—with practical advice from experts in the field to help improve your technology strategies and truly see measurable results.\u003c\/p\u003e \u003cp\u003eHere, you'll find workable guidance on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eEffective management and leadership tools\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eThe art of listening\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHow to manage your organization using online tools\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eImplementing e-governance successfully\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eRaising funds and awareness more efficiently with Web 2.0 tools\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eInsight tools for surviving and thriving\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eVolunteer recruitment and retention strategies for the nonprofit leader\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eLeveraging the Internet to fundraise internationally\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eE-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more, \u003ci\u003eInternet Management for Nonprofits\u003c\/i\u003e helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eINTERNET MANAGEMENT FOR NONPROFITS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe twenty-first century belongs to a new generation, a generation that's plugged in, online, and never out of touch. Ever. It's no secret that if your nonprofit wants to reach more people, it's got to better manage its use of the Internet as a means of educating, cultivating, soliciting, and communicating with current and potential donors. After all, your competitors are doing it! \u003c\/p\u003e\u003cp\u003eRevealing how your nonprofit can put current technologies to full use for full benefit, \u003ci\u003eInternet Management for Nonprofits\u003c\/i\u003e demystifies Internet management with strategies you can put to use right away. Now you can leverage the Internet's capabilities—from social media, Web 2.0, and online metrics to online giving analytics, effective Web design, and mobile technology—with practical advice from experts in the field to help improve your technology strategies and truly see measurable results. \u003c\/p\u003e\u003cp\u003eHere, you'll find workable guidance on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eEffective management and leadership tools\u003c\/li\u003e \u003cli\u003eThe art of listening\u003c\/li\u003e \u003cli\u003eHow to manage your organization using online tools\u003c\/li\u003e \u003cli\u003eImplementing e-governance successfully\u003c\/li\u003e \u003cli\u003eRaising funds and awareness more efficiently with Web 2.0 tools\u003c\/li\u003e \u003cli\u003eInsight tools for surviving and thriving\u003c\/li\u003e \u003cli\u003eVolunteer recruitment and retention strategies for the nonprofit leader\u003c\/li\u003e \u003cli\u003eLeveraging the Internet to fundraise internationally\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eE-mail marketing and direct mail are still proven marketing and fundraising methods. But it's time to boost your organization's efforts through the Internet. Packed with management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, sample communications techniques, and much more,\u003ci\u003e Internet Management for Nonprofits\u003c\/i\u003e helps you take it step by step, with vital ideas on making your Internet marketing and communications strategies and fundraising more effective in these rapidly changing times.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989450768613,"sku":"NP9780470539569","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470539569.jpg?v=1761784148","url":"https:\/\/k12savings.com\/es\/products\/internet-management-for-nonprofits-isbn-9780470539569","provider":"K12savings","version":"1.0","type":"link"}