{"product_id":"international-media-studies-isbn-9781405118095","title":"International Media Studies","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eInternational Media Studies\u003c\/i\u003e is a bold introduction to the field that focuses on a de-centering of media epistemology to represent a more thorough world-view.\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA comprehensive textbook exploring the current state of media studies as it is being practised across the world\u003c\/li\u003e \u003cli\u003eTakes discussions about media studies beyond other textbooks, by situating the subject firmly in an international context appropriate to the globalized, 21st century\u003c\/li\u003e \u003cli\u003eSurveys our reception of a wide variety of media content and formats including television, magazines, fiction, newspapers, and popular music\u003c\/li\u003e \u003cli\u003eConsiders both theoretical and much-needed ethnographic perspectives on media studies\u003c\/li\u003e \u003cli\u003eShowcases global and local media patterns in a variety of countries around the world, including examples from Asia, Africa, and Latin America\u003c\/li\u003e \u003c\/ul\u003e  Preface. \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Introduction.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom International Communication to Media Globalization.\u003c\/p\u003e \u003cp\u003eMapping the Book.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. The Fixity of Nation in International Media Studies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Modern Nation in All its Glory.\u003c\/p\u003e \u003cp\u003eThe Legacy of the Modern Nation in International Media Studies.\u003c\/p\u003e \u003cp\u003eEarly Research in International Communication.\u003c\/p\u003e \u003cp\u003eThe Critical Turn in International Media Studies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Connecting Structure and Culture in International Media Studies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Culturalist and Structuralist Paradigms of Cultural Studies.\u003c\/p\u003e \u003cp\u003eFeminist Theory and Cultural Studies.\u003c\/p\u003e \u003cp\u003eThe Postcolonial Approach to International Media Studies.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Reviving the Pure Nation: Media as Postcolonial Savior.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining the Third World.\u003c\/p\u003e \u003cp\u003eMass Media as Extensions of Colonial Administrative Power.\u003c\/p\u003e \u003cp\u003eMass Media as Nation Builders and Postcolonial Saviors.\u003c\/p\u003e \u003cp\u003eThe Telenovela for National Development.\u003c\/p\u003e \u003cp\u003eRestoring the Female Nation.\u003c\/p\u003e \u003cp\u003eRescuing the Brown Woman.\u003c\/p\u003e \u003cp\u003eDisciplining the Peasant and the Prostitute.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Competing Networks, Hybrid Identities.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStar TV and Transnational Media Networks.\u003c\/p\u003e \u003cp\u003ePolicing the Skies.\u003c\/p\u003e \u003cp\u003eHybridity and the Globalization of Television Formats.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Grounding Theory: Audiences and Subjective Agency.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInternational Audience Studies.\u003c\/p\u003e \u003cp\u003eContributions of Anthropology to International Media Studies.\u003c\/p\u003e \u003cp\u003ePostcolonial Interventions in Audience Research.\u003c\/p\u003e \u003cp\u003eDifferences between Western and Non–Western Viewing Experiences.\u003c\/p\u003e \u003cp\u003eAgency, Subjectivity, and Subjective Agency.\u003c\/p\u003e \u003cp\u003eAudience Agency and Resistance.\u003c\/p\u003e \u003cp\u003eLimited Agency and Subjectivity.\u003c\/p\u003e \u003cp\u003eTheorizing Audience Agency and Limited Subjectivity.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Reconfiguring the Global in International Media Studies.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExpanding International Media Studies to Non– \"Hot Spots\".\u003c\/p\u003e \u003cp\u003eInterrogating Notions of Fluidity of Audiences and Media.\u003c\/p\u003e \u003cp\u003eMoving Away from the Nation as a Unit of Analysis.\u003c\/p\u003e \u003cp\u003eMoving Away from the Centrality of Media Within Society.\u003c\/p\u003e \u003cp\u003eExtending Analyses beyond a Critique of Cultural Imperialism.\u003c\/p\u003e \u003cp\u003eHistoricizing International Media Studies.\u003c\/p\u003e \u003cp\u003eEngaging in Comparative Research.\u003c\/p\u003e \u003cp\u003eRelating Research to Activism.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. The Politics of International Media Research.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNegotiating the Complexities of Fieldwork Within the Academia.\u003c\/p\u003e \u003cp\u003eNegotiating Power in the Field.\u003c\/p\u003e \u003cp\u003eThe Politics of Representing Ethnographic Research.\u003c\/p\u003e \u003cp\u003eThe Challenges to Activist Research.\u003c\/p\u003e \u003cp\u003eCriticisms to Critical Research.\u003c\/p\u003e \u003cp\u003eInternational Media and the Viability of the Nation-State.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e  “In this important book, Divya McMillin extends media industry analysis beyond Anglo-American paradigms. The result is a reconfiguration of the field that is at once bold, brave, and scholarly.” -- \u003ci\u003eJohn Hartley, Queensland University of Technology, Australia\u003c\/i\u003e \u003cbr\u003e \u003cp\u003e\"Arguing for a postcolonial turn in media studies, McMillin brilliantly demonstrates that new modes of analysis and new objects of study can provide fresh and provocative approaches to the study of globalization.\" -- \u003ci\u003eMichael Curtain, University of Wisconsin\u003c\/i\u003e\u003c\/p\u003e \u003cb\u003eDivya C. McMillin\u003c\/b\u003e is Associate Professor of International Communication and Cultural Studies at the University of Washington, Tacoma. She has written book chapters and published numerous articles in such journals as the Journal \u003ci\u003eof Communication\u003c\/i\u003e, \u003ci\u003eInternational Journal of Cultural Studies, Continuum: Journal of Media and Cultural Studies\u003c\/i\u003e, \u003ci\u003eInternational Communication Bulletin\u003c\/i\u003e, and \u003ci\u003eEconomic and Political Weekly\u003c\/i\u003e, on issues of media globalization and identity.  \u003ci\u003eInternational Media Studies\u003c\/i\u003e is a bold approach to the field that situates media studies within the international context of the networked, globalized twenty-first century. Moving beyond the idea of the West and the Rest, this volume introduces audience\/reception research from areas that have been previously underrepresented in media studies, such as the Middle East,South Asia, and Greater China.  \u003cp\u003eUsing postcolonial theory, it addresses the issues of the overlapping narratives of global, national, and local identities; and showcases global media patterns from a range of countries around the world. The text surveys the reception of a wide variety of media content and formats including television, cinema, magazines, and popular music. It addresses theoretical concepts such as hybridity and methods such as ethnography. \u003ci\u003eInternational Media Studies\u003c\/i\u003e is a comprehensive assessment of the state of media studies as it is being practiced throughout the world.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989447885029,"sku":"NP9781405118095","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405118095.jpg?v=1761784138","url":"https:\/\/k12savings.com\/es\/products\/international-media-studies-isbn-9781405118095","provider":"K12savings","version":"1.0","type":"link"}