{"product_id":"instant-appeal-isbn-9781400232628","title":"Instant Appeal","description":"\u003cp\u003e\u003cstrong\u003eWhat do some of the biggest business successes in the world have in common? The secret to who and what has staying power lies in deeply ingrained biological and anthropological codes we all subconsciously share.?This book teaches you about the instant appeal of evolutionary psychology as it applies to business today.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eInstant Appeal\u003c\/em\u003e reveals the often surprising yet proven reasons behind why we vote for certain people, listen to the same songs repeatedly, and favor one brand over another.\u003c\/p\u003e\u003cp\u003eCommunications consultant expert Vicki Kunkel illuminates the human universals that cause positive and negative chemical reactions in our brains, and shows how anyone can use them to advance their career, cause, company, or product.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eInstant Appeal\u003c\/em\u003e, Kunkel reveals the secrets of the “stickiness” phenomenon such as:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eobservations about human behavior and hypotheses on how to market people, ideas, and things\u003c\/li\u003e\n\u003cli\u003ehow to use primal persuaders to make yourself stand out in a competitive marketplace and enhance your success\u003c\/li\u003e\n\u003cli\u003ethe science, insights, and statistics behind what it takes to create instant appeal and make the factors of attraction work for you and your business\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe key is responsibility and the secrets of persuasion can be appealing and effective. When used in a reputable manner, the eight primal factors within \u003cem\u003eInstant Appeal\u003c\/em\u003e can help you achieve blockbuster success without abusing the power they contain.\u003c\/p\u003e","brand":"HarperCollins Leadership","offers":[{"title":"Default Title","offer_id":46142876745957,"sku":"NP9781400232628","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781400232628.jpg?v=1747941430","url":"https:\/\/k12savings.com\/es\/products\/instant-appeal-isbn-9781400232628","provider":"K12savings","version":"1.0","type":"link"}