{"product_id":"innovators-playbook-isbn-9780730383642","title":"Innovator's Playbook","description":"\u003cp\u003e\u003cb\u003eTake a Design-led Approach to Innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn’t have to be this way.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eInnovator’s Playbook\u003c\/i\u003e, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation.\u003c\/p\u003e \u003cp\u003eThis book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages:\u003c\/p\u003e \u003cp\u003e1. Build the right team for innovation.\u003c\/p\u003e \u003cp\u003e2. Better understand your customer through empathy.\u003c\/p\u003e \u003cp\u003e3. Distill and refine customer-centric needs and insights.\u003c\/p\u003e \u003cp\u003e4. Unleash your team’s creativity to create fresh new ideas\u003c\/p\u003e \u003cp\u003eto address customer needs.\u003c\/p\u003e \u003cp\u003e5. Experiment and validate desirable, feasible and viable solutions.\u003c\/p\u003e \u003cp\u003eInnovator’s Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.\u003c\/p\u003e \u003cp\u003eMy Journey of Discovery to Innovation Flow vii\u003c\/p\u003e \u003cp\u003eWhat’s all this noise about design? xv\u003c\/p\u003e \u003cp\u003eStage 1 Get Started 2\u003c\/p\u003e \u003cp\u003eStage 2 Discover 26\u003c\/p\u003e \u003cp\u003eStage 3 Distill insights 54\u003c\/p\u003e \u003cp\u003eStage 4a Ideate: Incubate \u0026amp; create 86\u003c\/p\u003e \u003cp\u003eStage 4b Ideate: Idea generation workshops 108\u003c\/p\u003e \u003cp\u003eStage 5a Experiment: Desirability 138\u003c\/p\u003e \u003cp\u003eStage 5b Experiment: Feasibility and viability 156\u003c\/p\u003e \u003cp\u003eOver to you — your journey to innovation flow 191\u003c\/p\u003e \u003cp\u003eAbout the author 197\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNathan Baird\u003c\/b\u003e is an internationally experienced innovation consultant based in Sydney. In his 21 years experience in business Nathan has worked both client side and consultancy side, across most industries and continents. He founded and led innovation and culture firm Methodry. He has also previously acted as a Consulting Program Director for UTS, working with their Business School, Design Innovation \u0026amp; Research Centre and Innovation \u0026amp; Creative Intelligence Unit.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989428355301,"sku":"NP9780730383642","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780730383642.jpg?v=1761784064","url":"https:\/\/k12savings.com\/es\/products\/innovators-playbook-isbn-9780730383642","provider":"K12savings","version":"1.0","type":"link"}