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Innovation in Action

por BMJ Books
Agotado
Precio original $67.95 - Precio original $67.95
Precio original
$67.95
$67.95 - $67.95
Precio actual $67.95
Description
It is now recognized that innovation in healthcare needs to be a primary strategy for dealing with the challenges of pressure from consumers and the effort to control costs.This practical guide describes key issues surrounding innovation, such as the barriers to innovation in healthcare, the opportunities of working across boundaries in open innovation, and the process and tools of exploring the innovation approach.

The highly-regarded author follows a five-stage process model that presents a systematic base for understanding, and -- more importantly -- performing innovation work:

1. Defining the innovation design challenge

2. The process and tools of exploring the innovation

3. Generating innovative ideas

4. Prototyping and testing innovations

5. Creating a diffusion plan

This user-friendly guide is ideal for all healthcare professionals and healthcare teams, both in training and in practice.

Foreword vii

Chapter 1 Introduction to Innovation 1

Chapter 2 Defining the Innovation Challenge 16

Chapter 3 The Deep Dive 36

Chapter 4 Generating Innovative Ideas 64

Chapter 5 Prototyping and Testing Ideas 89

Chapter 6 Creating Your Diffusion Plan 106

Appendix 129

Index 133

D. Scott Endsley M.D, M.Sc, Director of Innovation, Cleveland Clinic, Cleveland, Ohio, USA It is now recognized that innovation in healthcare needs to be a primary strategy for dealing with the challenges of pressure from consumers and the effort to control costs. This practical guide describes key issues surrounding innovation, such as the barriers to innovation in healthcare, the opportunities of working across boundaries in open innovation, and the process and tools of exploring the innovation approach.

The highly-regarded author follows a five-stage process model that presents a systematic base for understanding, and - more importantly - performing innovation work:

1. Defining the innovation design challenge

2. The process and tools of exploring the innovation

3. Generating innovative ideas

4. Prototyping and testing innovations

5. Creating a diffusion plan

This user-friendly guide is ideal for all healthcare professionals and healthcare teams, both in training and in practice.


AUTHORS:

D. Scott Endsley

PUBLISHER:

Wiley

ISBN-13:

9781444330571

BINDING:

Paperback

BISAC:

Medical

LANGUAGE:

English

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