{"product_id":"innout-burger-a-behindthecounter-look-at-the-fastfood-chain-that-breaks-all-the-rules-isbn-9780061346712","title":"In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules","description":"\u003cspan style=\"FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'\"\u003e\u003cspan style=\"FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'\"\u003e\u003cspan style=\"FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'\"\u003e\u003cp style=\"LINE-HEIGHT: normal; MARGIN: auto auto 0pt; mso-add-space: auto\" class=\"MsoNormalCxSpFirst\"\u003e\u003cspan style=\"FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'\"\u003e“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”\u003c?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"LINE-HEIGHT: normal; MARGIN: auto auto 0pt; mso-add-space: auto\" class=\"MsoNormalCxSpMiddle\"\u003e\u003cspan style=\"FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'\"\u003e—Mario Batali, celebrity chef and author of \u003ci style=\"mso-bidi-font-style: normal\"\u003eMolto Italiano\u003c\/i\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"LINE-HEIGHT: normal; MARGIN: auto auto 0pt; mso-add-space: auto\" class=\"MsoNormalCxSpMiddle\"\u003e\u003cspan style=\"FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt; mso-fareast-font-family: 'Times New Roman'\"\u003e\u003c\/span\u003e\u003cspan style=\"LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 10pt; mso-fareast-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA\"\u003eA behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s \u003ci style=\"mso-bidi-font-style: normal\"\u003eIn-N-Out Burger \u003c\/i\u003eis the\u003ci style=\"mso-bidi-font-style: normal\"\u003e New York Times \u003c\/i\u003ebestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized history of a small business-turned-big business titan, \u003ci style=\"mso-bidi-font-style: normal\"\u003eIn-N-Out Burger\u003c\/i\u003e was named one of \u003ci style=\"mso-bidi-font-style: normal\"\u003eFast Company\u003c\/i\u003e magazine’s Best Business Books of 2009, and  \u003ci style=\"mso-bidi-font-style: normal\"\u003eFortune Small Business\u003c\/i\u003e insists that it “should be required reading for family business owners, alongside Rich Cohen’s \u003ci style=\"mso-bidi-font-style: normal\"\u003eSweet and Low\u003c\/i\u003e and Thomas Mann’s \u003ci style=\"mso-bidi-font-style: normal\"\u003eBuddenbrooks\u003c\/i\u003e.”\u003c\/span\u003e\u003c\/p\u003e\u003c\/span\u003e\u003cp style=\"LINE-HEIGHT: normal; MARGIN: auto auto 0pt; mso-add-space: auto\" class=\"MsoNormalCxSpFirst\"\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/span\u003e | \u003cblockquote\u003e\u003cp\u003eThe untold story of the renegade burger chain that evokes a passionate following unlike any other\u003c\/p\u003e\u003c\/blockquote\u003e\u003cp\u003eIn fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead­fastly refused to franchise or be sold. It is a testament to old-fashioned values and rem­iniscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institu­tion that can lay claim to an insanely loyal following. \u003c\/p\u003e\u003cp\u003ePerman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. \u003c\/p\u003e\u003cp\u003eThis is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. \u003cem\u003eIn-N-Out Burger\u003c\/em\u003e is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.\u003c\/p\u003e | \u003cp\u003e“[An] entertaining corporate history....Perman’s reporting is considerable.” - \u003cb\u003e\u003ci\u003eTime magazine\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“The tumultuous history of how one family and the business they fought to control turned the hamburger into the culinary symbol of a century....Told with the same fresh approach that has turned In-N-Out Burger into an American institution, Perman keeps us wanting more.” - \u003cb\u003e\u003ci\u003eTilar J. Mazzeo, author of The Widow Clicquot\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Stacy Perman’s illuminating new book, In-N-Out Burger, is an absorbing case study of how a family business came to be at the center of its own cheerful cult.... [This] should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.” - \u003cb\u003e\u003ci\u003eFortune Small Business\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“At last, the great American small business story gets told. It is a reassuring read in uncertain times, reminding business owners to listen to customers, do what you love, and have fun while you do it.” - \u003cb\u003e\u003ci\u003eSir Richard Branson, founder of the Virgin Group\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves, and that’s saying a lot!” - \u003cb\u003e\u003ci\u003eMario Batali, chef and author of Molto Italiano\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“When fast food restaurants tried to locate in Fishermans Wharf, our local merchants were opposed to every one of them—except In-N-Out. Because every meal is fresh and made from scratch, In-N-Out is in a class by itself.” - \u003cb\u003e\u003ci\u003eSan Francisco Mayor Gavin Newsom\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Thanks to Stacy Perman’s book, the term ‘soulful fast food’ is no longer an oxymoron. Her  recounting of the In-N-Out story is one of passion, good intentions, remarkable success and treachery that transcends the burger world to become a tale that is vivid Americana.” - \u003cb\u003e\u003ci\u003eJane and Michael Stern, Roadfood.com\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Did you ever wonder why the people behind the counter at In-N-Out are always smiling? Now I know thanks to Stacy’s amazing book.” - \u003cb\u003e\u003ci\u003eGeorge Motz, filmmaker and author of Hamburger America\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“ Wow! Stacy Perman’s In-N-Out Burger isn’t just a good book about the rise of a fast-food chain—it’s an exciting saga about a family who created a profitable company that serves great food and still treats its customers and employees decently. What a great story!” - \u003cb\u003e\u003ci\u003eANDREW F. SMITH, author of Andrew F. Smith, author of Hamburger: A Global History\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":44889284051173,"sku":"NP9780061346712","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780061346712.jpg?v=1730230925","url":"https:\/\/k12savings.com\/es\/products\/innout-burger-a-behindthecounter-look-at-the-fastfood-chain-that-breaks-all-the-rules-isbn-9780061346712","provider":"K12savings","version":"1.0","type":"link"}