{"product_id":"ingenius-a-crash-course-on-creativity-isbn-9780062020703","title":"inGenius: A Crash Course on Creativity","description":"Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In \u003cem\u003einGenius \u003c\/em\u003eshe expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s \u003cem\u003eRework\u003c\/em\u003e, and Seth Godin’s \u003cem\u003ePoke the Box\u003c\/em\u003e.\u003cbr\u003e | \u003cp\u003eInternationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With \u003cem\u003einGenius\u003c\/em\u003e she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius. \u003c\/p\u003e\u003cp\u003eIn today's world, innovation and creative problem solving are more important than ever to succeed. For many of us, however, this process is a mystery. Whether we are attempting to generate fresh ideas or struggling with problems with no solutions in sight, the innovative spark is out of reach. \u003cem\u003einGenius\u003c\/em\u003e offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can each use right away to radically enhance our own ingenuity as well as that of our colleagues, teams, organizations, and communities.\u003c\/p\u003e\u003cp\u003eSeelig's groundbreaking work reveals that creativity is an endless renewable resource we can tap into at any time. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life.\u003c\/p\u003e | \u003cp\u003e“Tina Seelig is one of the most creative and inspiring teachers at Stanford.” - \u003cb\u003e\u003ci\u003eRobert Sutton, Stanford University Professor and author The No-Asshole Rule\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Tina is the most inspirational creativity voice I know.” - \u003cb\u003e\u003ci\u003eGeoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Few people have done as much to champion innovative thinking as Tina Seelig.” - \u003cb\u003e\u003ci\u003eDavid Kelley, Founder IDEO\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Seelig is a sharp observer and a gentle and thoughtful writer.” - \u003cb\u003e\u003ci\u003eMiami Herald\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSeelig demonstrates that creativity and experimentation are both personal mindsets and values in organizations. \u003ci\u003einGenius\u003c\/i\u003e acts as a spark plug for managers and entrepreneurs who want to capitalize on the creativity in their organizations. - \u003cb\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.” - \u003cb\u003e\u003ci\u003eChip Conley, Founder of Joie de Vivre Hospitality and Author of Emotional Equations\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.” - \u003cb\u003e\u003ci\u003eOri Brafman, coauthor of Sway and Click\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Many of us believe that we’re either born with creativity or we’re not, and that this “gift” cannot be taught or fostered. Tina Seelig, author of \u003ci\u003einGENIUS: A Crash Course on Creativity\u003c\/i\u003e, and award-winning educator at Stanford University, says that’s wrong: Creativity can be easily taught and learned.” - \u003cb\u003e\u003ci\u003eUSA Weekend\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Many of us believe that we’re either born with creativity or we’re not. Tina Seelig, author of \u003ci\u003einGENIUS: A Crash Course on Creativity\u003c\/i\u003e, and award-winning educator at Stanford University, says that’s wrong: Creativity can be easily taught and learned.” - \u003cb\u003e\u003ci\u003eUSA Weekend\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Who said creativity can’t be taught? It can, and Tina Seelig has done it!  She has created a new model, the Innovation Engine, that will change the way you think.” - \u003cb\u003e\u003ci\u003eSteve Blank, entreprenuer and author of The Startup Owners Manual\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.” - \u003cb\u003e\u003ci\u003ePeter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative. - \u003cb\u003e\u003ci\u003eNancy Duarte, CEO and author of Resonate\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate. - \u003cb\u003e\u003ci\u003eGuy Kawasaki, author of Enchantment and former chief evangelist of Apple\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way. - \u003cb\u003e\u003ci\u003eTom Kelley, author of The Art of Innovation\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“\u003ci\u003einGenius\u003c\/i\u003e is a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive, and many of Seelig’s students doubtless go on to do precisely that.” - \u003cb\u003e\u003ci\u003eFortune Magazine\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"HarperOne","offers":[{"title":"Default Title","offer_id":44888007934181,"sku":"NP9780062020703","price":25.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780062020703.jpg?v=1730227941","url":"https:\/\/k12savings.com\/es\/products\/ingenius-a-crash-course-on-creativity-isbn-9780062020703","provider":"K12savings","version":"1.0","type":"link"}