{"product_id":"influencer-marketing-for-dummies-isbn-9781119114093","title":"Influencer Marketing For Dummies","description":"\u003cb\u003eThe easy way to get 'in' with influencer marketing\u003c\/b\u003e \u003cp\u003eAre you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In \u003ci\u003eInfluencer Marketing For Dummies\u003c\/i\u003e, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. \u003c\/p\u003e\u003cp\u003eInfluencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFind influencers: it's not just a numbers game or a 'who's who' of social media\u003c\/li\u003e \u003cli\u003eEngage with influencers once you've found them\u003c\/li\u003e \u003cli\u003eRecognize the best practices of influencer marketing and outreach\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, \u003ci\u003eInfluencer Marketing For Dummies\u003c\/i\u003e is the go-to guide you don't want to be without. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eIntroduction 1\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003ePart I: Getting Started with Influencer Marketing 5\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Influencer Marketing 101 7\u003c\/p\u003e \u003cp\u003eChapter 2: Digging Deeper into Influencer Marketing 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003ePart II: Identifying Influencers 39\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 3: The Best Influencers: The Power of Women on Your Bottom Line 41\u003c\/p\u003e \u003cp\u003eChapter 4: The New Rules of Engagement 51\u003c\/p\u003e \u003cp\u003eChapter 5: Outsourcing Influencer Marketing 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003ePart III: The Main Platforms for Influencer Marketing 71\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6: Blog Influencers 73\u003c\/p\u003e \u003cp\u003eChapter 7: Instagram Influencers 89\u003c\/p\u003e \u003cp\u003eChapter 8: Twitter Influencers 103\u003c\/p\u003e \u003cp\u003eChapter 9: Facebook Influencers 117\u003c\/p\u003e \u003cp\u003eChapter 10: Pinterest Influencers 127\u003c\/p\u003e \u003cp\u003eChapter 11: Video Influencers 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003ePart IV: Measuring Your Success 153\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 12: Meeting Metrics 155\u003c\/p\u003e \u003cp\u003eChapter 13: Integrating Influencer Marketing with Your Sales Funnel 167\u003c\/p\u003e \u003cp\u003eChapter 14: Using the Type of Marketing You Need: Influencer or Direct Marketing 175\u003c\/p\u003e \u003cp\u003eChapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003ePart V: Creating Stellar Influencer Marketing Campaigns 193\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 16: The Six Secrets to Influencer Marketing Success 195\u003c\/p\u003e \u003cp\u003eChapter 17: Putting It All Together 207\u003c\/p\u003e \u003cp\u003eChapter 18: Five Pros Doing It Right 215\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003ePart VI: The Part of Tens 225\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 19: Ten Reasons Influencer Marketing Campaigns Fail 227\u003c\/p\u003e \u003cp\u003eChapter 20: Ten Online Resources for Influencer Marketing Information 237\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAppendix: Federal Trade Commission Guidelines 243\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIndex 249\u003c\/i\u003e\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eKristy Sammis\u003c\/b\u003e is Founder and Chief Innovation Officer of Clever Girls, an esteemed influencer marketing agency that connects top brands with influential women online. \u003cb\u003eCat Lincoln\u003c\/b\u003e is Founder and CEO of Clever Girls. Leveraging more than 20 years of Fortune 500 marketing experience, Cat has been a professional blogger and is an in-demand speaker, presenting on social media strategy and leadership. \u003cb\u003eStefania Pomponi\u003c\/b\u003e is Founder, President, and Chief Evangelist of Clever Girls. Stefania has been responsible for leading sales\/business development, inking key partnerships, and leading corporate communications and PR efforts.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFind influencers: it's not just a numbers game or a \"who's who\" of social media\u003c\/li\u003e \u003cli\u003eEngage with influencers once you've found them\u003c\/li\u003e \u003cli\u003eRecognize the best practices of influencer marketing and outreach\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eThe easy way to get \"in\" with influencer marketing\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eWant to market to those who rock social media in order to grow your brand? With the help of this soup-to-nuts guide, you'll discover how to launch a successful influencer marketing campaign, engage with influencers in an effective way, connect with customers, and encourage organic and authentic sharing about your brand.  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cb\u003eGet a lay of the land\u003c\/b\u003e — find out how getting sponsored content from influential online personalities can grow your brand—and your bottom line\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eAnd the award for best influencer goes to\u003c\/b\u003e — discover why it's almost always a safe bet to start with female influencers—after all, they rule household, social media, and social trends\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eThe new rules of engagement\u003c\/b\u003e — approach influencers with irresistible offers, enter into mutually agreeable relationships, ensure great results, and compensate influencers the right way\u003c\/li\u003e  \u003cli\u003e \u003cb\u003eFind your niche\u003c\/b\u003e — find influencers in every corner of the Internet, from popular bloggers and Instagrammers to trendy Twitterers and Facebookers—and everyone in between\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eOpen the book and find:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhat influencer marketing is and how it can help your business\u003c\/li\u003e \u003cli\u003eHow to work with influencers on any social media platform like a pro\u003c\/li\u003e \u003cli\u003eWhat you need to know about hiring a social influencer agency\u003c\/li\u003e \u003cli\u003eThe six \"secrets\" to influencer marketing success\u003c\/li\u003e \u003cli\u003eCase studies that showcase influencer marketing done right\u003c\/li\u003e \u003cli\u003eHow to avoid common mistakes\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989420753125,"sku":"NP9781119114093","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119114093.jpg?v=1761784037","url":"https:\/\/k12savings.com\/es\/products\/influencer-marketing-for-dummies-isbn-9781119114093","provider":"K12savings","version":"1.0","type":"link"}