{"product_id":"ill-have-what-shes-having-isbn-9780262016155","title":"I'll Have What She's Having","description":"\u003cb\u003eHow we learn from those around us: an essential guide to understanding how people behave.\u003c\/b\u003e\u003cp\u003eHumans are, first and foremost, social creatures. And this, according to the authors of \u003ci\u003eI'll Have What She's Having\u003c\/i\u003e, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eI'll Have What She's Having\u003c\/i\u003e shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do.\u003c\/p\u003e\u003cp\u003eIt is notoriously difficult to change behavior. For every “Yes We Can” political slogan, there are thousands of “Just Say No” buttons. \u003ci\u003eI'll Have What She's Having\u003c\/i\u003e offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.\u003c\/p\u003e | [A] highly informative tool-kit for understanding the exchange of knowledge and behaviour between people and is a must-read for anyone engaged in marketing and social media.—\u003cb\u003eCollyn Ahart\u003c\/b\u003e, \u003ci\u003eYCN\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eIt's fascinating, thought-provoking, and contains some really useful, practical structures around using data around a business to understand what sort of market you're in.\u003c\/p\u003e—\u003cb\u003eJohn V. Willshire\u003c\/b\u003e, \u003ci\u003eSmithery\u003c\/i\u003e— | R. Alexander Bentley is Professor and Chair of the Department of Anthropology at the University of Tennessee and coauthor of \u003ci\u003eI'll Have What She's Having: Mapping Social Behavior\u003c\/i\u003e and \u003ci\u003eThe Acceleration of Cultural Change: From Ancestors to Algorithms \u003c\/i\u003e(both published by the MIT Press).\u003cbr\u003e\u003cbr\u003eMark Earls is a London-based author and consultant on marketing, communication, and behavior change.\u003cbr\u003e\u003cbr\u003eMichael J. O'Brien is Provost and Professor of History at Texas A\u0026amp;M University–San Antonio and the coauthor of \u003ci\u003eI'll Have What She's Having: Mapping Social Behavior\u003c\/i\u003e and \u003ci\u003eThe Acceleration of Cultural Change: From Ancestors to Algorithms\u003c\/i\u003e (both published by the MIT Press).\u003cbr\u003e\u003cbr\u003eAn internationally recognized leader at the intersection of design and technology, John Maeda is Executive Vice President\/Chief Experience Officer at Publicis Sapient. He was the 16th President of the Rhode Island School of Design (RISD). He is the author of \u003ci\u003eDesign by Numbers\u003c\/i\u003e, \u003ci\u003eThe Laws of Simplicity,\u003c\/i\u003e and \u003ci\u003eRedesigning Leadership\u003c\/i\u003e, all published by The MIT Press.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46301653958885,"sku":"NP9780262016155","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262016155.jpg?v=1767729811","url":"https:\/\/k12savings.com\/es\/products\/ill-have-what-shes-having-isbn-9780262016155","provider":"K12savings","version":"1.0","type":"link"}