{"product_id":"i-is-an-other-the-secret-life-of-metaphor-and-how-it-shapes-the-way-we-see-the-world-isbn-9780061710285","title":"I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World","description":"“Sherlock Holmes could glance at a bowler hat and tell that its owner's wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk…. You'll scarf down every page of \u003cem\u003eI Is an Other \u003c\/em\u003eand then ask for more.” —Michael Dirda, Pulitzer Prize-winning critic and author of \u003cem\u003eBook by Book \u003c\/em\u003eand \u003cem\u003eClassics for Pleasure\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003eFor lovers of language and fans of \u003cem\u003eBlink \u003c\/em\u003eand \u003cem\u003eFreakonomics\u003c\/em\u003e, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.\u003cbr\u003e | \u003cblockquote\u003e\u003cp\u003eFrom President Obama's political rhetoric to the housing bubble bust, James Geary proves in this fascinating and entertaining book that every aspect of our experience is molded by metaphor.\u003c\/p\u003e\u003c\/blockquote\u003e\u003cp\u003e\"It is the East, and Juliet is the sun!\" This is one of Shakespeare's most famous lines and one of the most well-known metaphors in literature. But metaphor is much more than a mere literary device employed by love-struck poets when they refer to their girlfriends as interstellar masses of incandescent gas. It is also intensely yet inconspicuously present in everything from ordinary conversation and commercial messaging to news reports and political speeches. Metaphor is at work in all fields of human endeavor, including economics, business, science, and psychology.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eI Is an Other\u003c\/em\u003e, James Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Along the way, he demonstrates how metaphor affects financial decision making, how metaphor lurks behind effective advertisements, how metaphor inspires learning and discovery, and how metaphor can be used as a tool to achieve emotional insight and psychological change. Geary also explores how a life without metaphor, as experienced by some people with autism spectrum disorders, significantly changes the way a person interacts with the world. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of our stream of consciousness.\u003c\/p\u003e\u003cp\u003eWitty, persuasive, and original, \u003cem\u003eI Is an Other\u003c\/em\u003e showcases how a simple way with words, which in the past was considered a tool only for poets, is really a driving force in our society. This book will open your eyes to the secret life of metaphor and its role in swinging elections, moving markets, and powerfully influencing daily life.\u003c\/p\u003e | \u003cp\u003e“The author further manages to weave together a fascinating amount of information. . . . \u003cem\u003eI Is an Other\u003c\/em\u003e really shines when it focuses on the simple yet profound . . . you’ll never look at a metaphor the same way again—metaphorically speaking.” - \u003cb\u003e\u003ci\u003eNew York Journal of Books\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Geary . . . succeeds in making the case that metaphor is the meat of language and not a sauce.” - \u003cb\u003e\u003ci\u003eWall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“An illuminating study of metaphor in all its guises. . . . Required reading for anyone with even a passing interest in language.” - \u003cb\u003e\u003ci\u003eTime Out London\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“A delightful examination... Voters, consumers, and investors interested in knowing how their decisions may be influenced by well-planned metaphors will be fascinated by Geary’s adept explication of the metaphor’s role in defining perceptions.” - \u003cb\u003e\u003ci\u003ePublishers Weekly (starred review)\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Enchanting. . . . It is [its] playful celebration of meanings that makes this book optimistic. And though the subtitle has a whiff of conspiracy about it, the sheer ubiquity of metaphor in everyday life makes the book feel urgent. . . addictive. . . Geary writes with clarity and power.” - \u003cb\u003e\u003ci\u003eThe Independent\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“In his fine new book, James Geary [shows that] metaphors are not rhetorical frills at the edge of how we think. They are at the very heart of it.” - \u003cb\u003e\u003ci\u003eDavid Brooks, New York Times\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Smart fun for anyone fascinated by the play of language. . . . Geary traces the history of [metaphor] from Aristotle to Elvis.” - \u003cb\u003e\u003ci\u003eWashington Post\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“James Geary vividly shows the poetry, the science, and the power of metaphor in every aspect of our lives. From anthropology to behavioral economics to social psychology to cognitive psychology to neuroscience, he gets the science right. A first-rate achievement.” - \u003cb\u003e\u003ci\u003eSam Glucksberg, Professor, Princeton University\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“This book is a prism, refracting the white light of language into a kaleidoscopic celebration of its images and etymologies.” - \u003cb\u003e\u003ci\u003eBen Schott, author of Schott’s Original Miscellany and Schott’s Almanacs\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Sherlock Holmes could glance at a bowler hat and tell that its owner’s wife had ceased to love him. In this brilliant book about metaphor James Geary is no less astonishing, as he deciphers the subtle implications embedded in advertising slogans, familiar slang and government double-talk. Geary covers all these and much else with a crack reporter’s eye for the humanizing detail and an easy-going essayist’s light touch. You’ll scarf down every page of \u003cem\u003eI Is an Other\u003c\/em\u003e and then ask for more.” - \u003cb\u003e\u003ci\u003eMichael Dirda, Pulitzer Prize-winning critic and author of Book by Book and Classics for Pleasure\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“This book is for everyone interested in the subtle operations of language and thought. James Geary brings into play an astonishing range of thinking on the matter—literary, commercial, scientific. His examples and anecdotes are compelling. In all, he’s a marvelous teacher, with his own unique gifts of expression. \u003cem\u003eI is an Other\u003c\/em\u003e is one of those ‘must-read’ books for this year, for any year. It deserves a wide audience, and it will find one.” - \u003cb\u003e\u003ci\u003eJay Parini, author of Promised Land: Thirteen Books that Changed America\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“This is perhaps the very best book on metaphor ever written!” - \u003cb\u003e\u003ci\u003eRaymond W. Gibbs, Jr., Professor of Psychology, University of California, Santa Cruz\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“There are books that are in themselves a whole library of wit and wisdom: James Geary’s \u003cem\u003eI Is an other\u003c\/em\u003e is one of them. This is a distillation of distallations, a core collection of core pronouncements, the crème de la crème.” - \u003cb\u003e\u003ci\u003eAlberto Manguel, author of The Library at Night and A History of Reading\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Harper","offers":[{"title":"Default Title","offer_id":44888630984933,"sku":"NP9780061710285","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780061710285.jpg?v=1730229487","url":"https:\/\/k12savings.com\/es\/products\/i-is-an-other-the-secret-life-of-metaphor-and-how-it-shapes-the-way-we-see-the-world-isbn-9780061710285","provider":"K12savings","version":"1.0","type":"link"}