{"product_id":"hypnotic-writing-isbn-9780470009796","title":"Hypnotic Writing","description":"Discover the secrets of written persuasion!\u003cbr\u003e \u003cbr\u003e \"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.\"\u003cbr\u003e -Joseph Sugarman, author of Triggers\u003cbr\u003e \u003cbr\u003e \"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.\"\u003cbr\u003e -David Garfinkel, author of Advertising Headlines That Make You Rich\u003cbr\u003e \u003cbr\u003e \"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.\"\u003cbr\u003e -Bob Bly, copywriter and author of The Copywriter's Handbook\u003cbr\u003e \u003cbr\u003e \"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along.\"\u003cbr\u003e -David Deutsch, author of Think Inside the Box, www.thinkinginside.com\u003cbr\u003e \u003cbr\u003e \"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see.\"\u003cbr\u003e -Blair Warren, author of The Forbidden Keys to Persuasion  Author’s Warning.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIntroduction John Burton.\u003c\/p\u003e \u003cp\u003e1 It’s Time to Awaken.\u003c\/p\u003e \u003cp\u003e2 Stop! Do This First.\u003c\/p\u003e \u003cp\u003e3 What Is Impossible?\u003c\/p\u003e \u003cp\u003e4 A Disclaimer.\u003c\/p\u003e \u003cp\u003e5 A Beginning.\u003c\/p\u003e \u003cp\u003e6 Agatha Christie Proves Hypnotic Writing Exists.\u003c\/p\u003e \u003cp\u003e7 My Secret to Hypnotic Writing.\u003c\/p\u003e \u003cp\u003e8 You Can’t Even Bribe Me to Read a Lousy Letter!\u003c\/p\u003e \u003cp\u003e9 What Is Hypnotic Writing?\u003c\/p\u003e \u003cp\u003e10 Hypnotic Writing: A Case Study.\u003c\/p\u003e \u003cp\u003e11 The Great Intimacy Secret.\u003c\/p\u003e \u003cp\u003e12 What’s More Important than Copy?\u003c\/p\u003e \u003cp\u003e13 Hypnotic Writing Controlled Study.\u003c\/p\u003e \u003cp\u003e14 How I Learned the Secret of Hypnotic Writing.\u003c\/p\u003e \u003cp\u003e15 What Is Hypnosis?\u003c\/p\u003e \u003cp\u003e16 Two Ways to Cause Action.\u003c\/p\u003e \u003cp\u003e17 What About Your Web Site?\u003c\/p\u003e \u003cp\u003e18 How Long Is Too Long?\u003c\/p\u003e \u003cp\u003e19 What Every Reader Wants to Know.\u003c\/p\u003e \u003cp\u003e20 The Hypnotic Power of Repetition.\u003c\/p\u003e \u003cp\u003e21 The Inner Game of Hypnotic Writing.\u003c\/p\u003e \u003cp\u003e22 Imitation Sugar Is Sweet, Too!\u003c\/p\u003e \u003cp\u003e23 How to Jump-Start the Muse.\u003c\/p\u003e \u003cp\u003e24 How to Nail Your Reader’s Attention.\u003c\/p\u003e \u003cp\u003e25 How to Make Your Writing Walk, Talk, and Breathe.\u003c\/p\u003e \u003cp\u003e26 Give Me Some Meat!\u003c\/p\u003e \u003cp\u003e27 A Writing Lesson from the World’s Greatest Hypnotist.\u003c\/p\u003e \u003cp\u003e28 Electrifying Tips for Creating Breakthrough Writing.\u003c\/p\u003e \u003cp\u003e29 A Case against Perfection.\u003c\/p\u003e \u003cp\u003e30 How to Persuade Readers to Your Side.\u003c\/p\u003e \u003cp\u003e31 Warp Speed Editing Secrets Worth Killing For.\u003c\/p\u003e \u003cp\u003e32 How to Make Your Writing Sexy.\u003c\/p\u003e \u003cp\u003e33 How People Think.\u003c\/p\u003e \u003cp\u003e34 How to Create Hypnotic Stories.\u003c\/p\u003e \u003cp\u003e35 How to Control the “Command Center” in Your Prospect’s Mind.\u003c\/p\u003e \u003cp\u003e36 The One Hypnotic Command That Always Works.\u003c\/p\u003e \u003cp\u003e37 What I Learned from \u003ci\u003eThe Sea Wolf .\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e38 Your Turning Point Message.\u003c\/p\u003e \u003cp\u003e39 What Everyone Will Always Read.\u003c\/p\u003e \u003cp\u003e40 Your Connotation Is Showing.\u003c\/p\u003e \u003cp\u003e41 What Are My Secrets for Writing Hypnotic Selling Stories?\u003c\/p\u003e \u003cp\u003e42 Hypnotic Blogging.\u003c\/p\u003e \u003cp\u003e43 Reminders as Triggers.\u003c\/p\u003e \u003cp\u003e44 How to Change Average Writing into Hypnotic Writing.\u003c\/p\u003e \u003cp\u003e45 30 Ways to Write a Hypnotic Headline.\u003c\/p\u003e \u003cp\u003e46 Hypnotic Openings.\u003c\/p\u003e \u003cp\u003e47 Hypnotic Quiz.\u003c\/p\u003e \u003cp\u003e48 My Three Biggest Secrets.\u003c\/p\u003e \u003cp\u003e49 How Much Is That Doggie in the Window?\u003c\/p\u003e \u003cp\u003e50 How to Change Perception.\u003c\/p\u003e \u003cp\u003e51 At Last! The Joe Vitale Hypnotic Writing Formula.\u003c\/p\u003e \u003cp\u003e52 A New Hypnotic Copy Checklist.\u003c\/p\u003e \u003cp\u003e53 The Five Secret Laws of Hypnotic Persuasion.\u003c\/p\u003e \u003cp\u003e54 The Seven Most Hypnotic Books of All Time.\u003c\/p\u003e \u003cp\u003e55 The Hypnotic Writing Formula.\u003c\/p\u003e \u003cp\u003e56 Your Challenge.\u003c\/p\u003e \u003cp\u003eAppendix: Hypnotic E-Mails.\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003eAbout Dr. Joe Vitale.\u003c\/p\u003e \u003cp\u003eBonus Offer.\u003c\/p\u003e \"…[gives] a huge amount of useful advice and ideas…lots of valuable references too…\" (\u003ci\u003eProfessional Marketing\u003c\/i\u003e, June 2007)  \u003cb\u003eJoe Vitale\u003c\/b\u003e is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called \"the Buddha of the Internet\" for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.   Discover the secrets of written persuasion!\u003cbr\u003e \u003cbr\u003e   \u003cp\u003e\"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.\"\u003cbr\u003e —Joseph Sugarman, author of Triggers\u003c\/p\u003e \u003cp\u003e\"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.\"\u003cbr\u003e —David Garfinkel, author of Advertising Headlines That Make You Rich\u003c\/p\u003e \u003cp\u003e\"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.\"\u003cbr\u003e —Bob Bly, copywriter and author of The Copywriter's Handbook\u003c\/p\u003e \u003cp\u003e\"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly—exemplifying the techniques by the writing of the book itself as you go along.\"\u003cbr\u003e —David Deutsch, author of Think Inside the Box, www.thinkinginside.com\u003c\/p\u003e \u003cp\u003e\"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see.\"\u003cbr\u003e —Blair Warren, author of The Forbidden Keys to Persuasion\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989396472037,"sku":"NP9780470009796","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470009796.jpg?v=1761783949","url":"https:\/\/k12savings.com\/es\/products\/hypnotic-writing-isbn-9780470009796","provider":"K12savings","version":"1.0","type":"link"}