{"product_id":"how-to-sell-when-nobodys-buying-isbn-9780470504895","title":"How To Sell When Nobody's Buying","description":"\u003cp\u003eThe most effective sales strategies for tough economic times\u003c\/p\u003e \u003cp\u003eToday's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they \u003ci\u003edo\u003c\/i\u003e want to buy.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHow to Sell When Nobody's Buying\u003c\/i\u003e is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures effective, simple strategies for selling in tough economic times\u003c\/li\u003e \u003cli\u003eOffers free or low-cost prospecting tools that bring in customers by the herd\u003c\/li\u003e \u003cli\u003eIncludes case studies from top salespeople that reveal new ways to bring in customers\u003c\/li\u003e \u003cli\u003eFrom sales guru Dave Lakhani, author of \u003ci\u003ePersuasion, Subliminal Persuasion,\u003c\/i\u003e and \u003ci\u003eThe Power of an Hour\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThese days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn \u003ci\u003eHow to Sell When Nobody's Buying\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003ePreface xi\u003c\/p\u003e \u003cp\u003eChapter 0 Quick Start: How to Sell More Right Now 1\u003c\/p\u003e \u003cp\u003eChapter 1 Get Real and Get Focused 11\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSLUMP BUSTER: AN INTERVIEW WITH SCOTT MARKER 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Get Visible: You Have to Be Seen to Sell 33\u003c\/p\u003e \u003cp\u003eChapter 3 Get Connected: How to Find Buyers Who Are Ready to Buy Now 49\u003c\/p\u003e \u003cp\u003eChapter 4 Get Digital and Get Off the Road: Sell to Buyers at Their Desks from Yours 63\u003c\/p\u003e \u003cp\u003eChapter 5 Get Creative: Open New Doors in New Ways 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSLUMP BUSTER: AN INTERVIEW WITH TODD CARLSON 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Get Persuasive: Understand Buyer Psychology to Sell More Now 95\u003c\/p\u003e \u003cp\u003eChapter 7 Get Paid: Getting More Out of Every Sale 107\u003c\/p\u003e \u003cp\u003eChapter 8 Get Leverage: The Art of Mass Influence 115\u003c\/p\u003e \u003cp\u003eChapter 9 Get Them Selling: In Economic Slumps, Good Sales Managers Earn Their Pay 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSLUMP BUSTER: FOR SALES MANAGERS AND CEOS: AN INTERVIEW WITH DWAYNE SPEAGLE 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 10 Final Thoughts 139\u003c\/p\u003e \u003cp\u003eAfterword: An Interview with Matt Hoover, Winner of NBC’s The Biggest Loser and Olympic Hopeful 143\u003c\/p\u003e \u003cp\u003eContributing Author Essays 159\u003c\/p\u003e \u003cp\u003eHow to Sell More Using Social Media \u003ci\u003eDr. Rachna Jain\u003c\/i\u003e 161\u003c\/p\u003e \u003cp\u003eDisruptive Excellence \u003ci\u003eRay Cronise\u003c\/i\u003e 185\u003c\/p\u003e \u003cp\u003eHow to Effectively Use Facebook to Find Your Ideal Work, Build Your Brand, and Increase Your Sales 197\u003cbr\u003e\u003ci\u003eMari Smith\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eHow to Sell Real Estate in a Tough Market and Grow Your Business Year after Year at the Same Time 211\u003cbr\u003e\u003ci\u003eCraig Ernst\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eBibliography 223\u003c\/p\u003e \u003cp\u003eAbout the Author 227\u003c\/p\u003e \u003cp\u003eIndex 229\u003c\/p\u003e \u003cp\u003eExclusive Free Video Training Offer 239\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eDAVE LAKHANI\u003c\/b\u003e is an in-demand speaker, sales trainer, closer, and entrepreneur with more than ten successful businesses to his credit in the past twenty years. Dave is the President of Bold Approach, Inc., a business-acceleration strategy firm that was recently nominated as one of \u003ci\u003eFast Company\u003c\/i\u003e magazine's Fast 50 Companies and for an American Business Award as America's Best Sales Trainer. Learn more about Dave and Bold Approach at www.boldapproach.com.    \u003c\/p\u003e\u003cp\u003eYou are holding this book because you need to make more sales fast in an uncertain time. The pressure to sell has never been higher. But as the economy, your industry, and the markets change, does that really mean that people aren't buying anymore? \u003c\/p\u003e\u003cp\u003eOf course not. First, you have to understand, it's not your fault. You're struggling because the current model for reaching and converting customers is seriously outdated and no longer works. You must develop new skills in a rapidly changing world if you intend to sell. We're in a new economy full of rapidly changing industries—and new sales rules apply. Customers have up-to-the-minute information access, a global reach, a social-networking mindset, a desire for instant gratification, and expectations of more powerful, high-tech experiences. That means you must understand what consumers demand of you before putting products and services in front of them. You need to pick up the tools that connect you to your market, expand your networks, and create a persuasive message that reaches customers where they live. The rules have changed and only those most adaptable to change will survive. \u003c\/p\u003e\u003cp\u003eThis approach is necessary for everyone in the sales industry. Whether you're a salesperson, a sales manager, are self-employed, or are part of a sales team, \u003ci\u003eHow to Sell When Nobody's Buying\u003c\/i\u003e is the one-stop resource you need to stand out in the marketplace—starting now. A master persuader, marketer, and sales strategist, Dave Lakhani provides the tools and techniques you need to make a difference in your sales numbers and profits immediately, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFree or low-cost prospecting tools that encourage instead of turn away customers\u003c\/li\u003e \u003cli\u003eThe secret source of unlimited new customers in any industry in any market\u003c\/li\u003e \u003cli\u003eCase studies from top salespeople that show new ways to seize opportunity\u003c\/li\u003e \u003cli\u003eSequential influence strategies that allow you to create massive desire\u003c\/li\u003e \u003cli\u003eHow to increase order size and reorder opportunity with every sale\u003c\/li\u003e \u003cli\u003eAutomated productivity tactics that instantly give you more time and capacity\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTough times present real opportunity for forward- thinking sales teams. Lakhani gives you the tools and understanding you need to gain new confidence, create powerful alliances, find great prospects, and drive your profits to unprecedented levels. Whether your specialization is retail, B-to-B, B-to-C, real estate, services, or your own business, you can use these quick-and-easy lessons to instantly create more sales, find greater success, and tap into the potential that's waiting for you in the new economy.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989383463141,"sku":"NP9780470504895","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470504895.jpg?v=1761783899","url":"https:\/\/k12savings.com\/es\/products\/how-to-sell-when-nobodys-buying-isbn-9780470504895","provider":"K12savings","version":"1.0","type":"link"}