{"product_id":"how-to-sell-anything-online-isbn-9781394270811","title":"How to Sell Anything Online","description":"\u003cp\u003e\u003cb\u003eAre you ready to supercharge your sales?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhen it comes to growing a business, it's no longer about what you sell, but \u003ci\u003ehow\u003c\/i\u003e you sell it. Whether you're just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. \u003ci\u003eHow to Sell Anything Online\u003c\/i\u003e reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick.\u003c\/p\u003e \u003cp\u003eAnaita Sarkar, cofounder and CEO of Hero Packaging and founder of marketing company Sell Anything Online, shares a comprehensive toolkit of online actions and tips that you can put in motion immediately. With the help of case studies from experts across the industry, you'll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReinforce the foundational pillars that every small business needs for success.\u003c\/li\u003e \u003cli\u003eCreate brand awareness and seamlessly convert your audience into loyal customers using a simple, proven marketing funnel.\u003c\/li\u003e \u003cli\u003eMaximise how different social media platforms are used to propel your business forward.\u003c\/li\u003e \u003cli\u003eDiscover the \"magic bucket\" strategies for treating your customers like VIPs, building a community and developing brand ambassadors.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eWhether you're mastering content creation, optimising email campaigns or exploring influencer collaborations, this guide has you covered. With \u003ci\u003eHow to Sell Anything Online\u003c\/i\u003e, you'll discover the secret sauce for consistent, profitable sales growth!\u003c\/p\u003e \u003cp\u003eAbout the author ix\u003c\/p\u003e \u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eHow to use this book xiii\u003c\/p\u003e \u003cp\u003eIntroduction xix\u003c\/p\u003e \u003cp\u003eMy seven business beliefs xxvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The 5 core pillars of business 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Craft a distinct competitive advantage 3\u003c\/p\u003e \u003cp\u003e2 Master your cashflow 7\u003c\/p\u003e \u003cp\u003e3 The power of protectable IP 15\u003c\/p\u003e \u003cp\u003e4 Build your digital assets 19\u003c\/p\u003e \u003cp\u003e5 Consistency will win the game 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Understanding the marketing funnel 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStage 1: Capturing your cold audience in the TOFU 27\u003c\/p\u003e \u003cp\u003e6 TOFU strategy #1: Facebook (Meta) ads 31\u003c\/p\u003e \u003cp\u003e7 TOFU strategy #2: Influencer marketing 43\u003c\/p\u003e \u003cp\u003e8 TOFU strategy #3: Digital PR 63\u003c\/p\u003e \u003cp\u003e9 TOFU strategy #4: Brand collaborations 75\u003c\/p\u003e \u003cp\u003e10 TOFU strategy #5: TikTok 81\u003c\/p\u003e \u003cp\u003e11 TOFU strategy #6: TikTok ads 97\u003c\/p\u003e \u003cp\u003e12 TOFU strategy #7: Instagram 101\u003c\/p\u003e \u003cp\u003eStage 2: Warming up the audience in the MOFU 111\u003c\/p\u003e \u003cp\u003e13 MOFU strategy #1: Meta ads 115\u003c\/p\u003e \u003cp\u003e14 MOFU strategy #2: Email marketing 119\u003c\/p\u003e \u003cp\u003e15 MOFU strategy #3: Google Ads 139\u003c\/p\u003e \u003cp\u003e16 MOFU strategy #4: SEO 149\u003c\/p\u003e \u003cp\u003e17 MOFU strategy #5: Instagram 165\u003c\/p\u003e \u003cp\u003eStage 3: Converting customers in the BOFU 171\u003c\/p\u003e \u003cp\u003e18 BOFU strategy #1: Website optimisation 175\u003c\/p\u003e \u003cp\u003e19 BOFU strategy #2: Email marketing 189\u003c\/p\u003e \u003cp\u003e20 BOFU strategy #3: TikTok Shop 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: The secret sauce 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e21 Retention strategy #1: How to create an exceptional customer experience 203\u003c\/p\u003e \u003cp\u003e22 Retention strategy #2: How to use email marketing to bring customers back to your store 209\u003c\/p\u003e \u003cp\u003e23 Retention strategy #3: How to use Meta ads to retarget your customers 221\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: The magic bucket 225\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e24 Magic bucket strategy #1: Creating a loyalty program that works 227\u003c\/p\u003e \u003cp\u003e25 Magic bucket strategy #2: Giving your customers a place to chat 233\u003c\/p\u003e \u003cp\u003e26 Magic bucket strategy #3: Giving your customers FOMO 235\u003c\/p\u003e \u003cp\u003e27 Magic bucket strategy #4: Treating customers like VIPs 237\u003c\/p\u003e \u003cp\u003e28 Magic bucket strategy #5: Using email marketing to make customers feel special 239\u003c\/p\u003e \u003cp\u003e29 Magic bucket strategy #6: Building a personal brand 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: What’s next? 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e30 Advice from Mark Bouris: How to build a personal brand that spans decades 259\u003c\/p\u003e \u003cp\u003e31 How to build a community 269\u003c\/p\u003e \u003cp\u003e32 Bringing it all together 281\u003c\/p\u003e \u003cp\u003eThe final recap 291\u003c\/p\u003e \u003cp\u003eMy last piece of advice 295\u003c\/p\u003e  \u003cp\u003e \u003cb\u003eANAITA SARKAR \u003c\/b\u003e is a successful entrepreneur, speaker, e-commerce advisor, guest lecturer, author and founder of the online platform Sell Anything Online, a global marketing company where Anaita mentors small businesses using her marketing formula.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE NO-FLUFF, STRAIGHT-TO-THE-POINT MARKETING GUIDE TO GROWING YOUR ONLINE SALES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eHow to Sell Anything Online \u003c\/i\u003eserial entrepreneur, founder and content creator Anaita Sarkar delivers an expert, step-by-step guide to growing your online sales with tried and tested marketing strategies. From content marketing to paid ads, email campaigns, influencer collabs, SEO and more, you’ll learn everything you need to know to get more orders every day.\u003c\/p\u003e \u003cp\u003eThis isn’t your average business book. You will learn from Anaita’s marketing successes—and failures—as well as hear practical business advice from the founders and entrepreneurs of some of Australia’s most well-known brands.\u003c\/p\u003e \u003cp\u003eIn this book, you’ll learn:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ehow to use the marketing funnel to turn a consumer into a customer and ultimately into a raving fan\u003c\/li\u003e \u003cli\u003edigital marketing tips, hacks and tactics to grow your brand awareness, website traffic and conversion rate\u003c\/li\u003e \u003cli\u003ebusiness strategies that have worked for some of the fastest-growing e-commerce brands\u003c\/li\u003e \u003cli\u003econtent ideas and tools to boost your social media marketing and engagement\u003c\/li\u003e \u003cli\u003ehow to not only grow your revenue but to grow your profitability.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003eHow To Sell Anything Online \u003c\/i\u003e is a must-read for everyone who wants to boost profitability, increase cashflow and discover the marketing secrets to supercharge their online sales.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989383233765,"sku":"NP9781394270811","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394270811.jpg?v=1761783897","url":"https:\/\/k12savings.com\/es\/products\/how-to-sell-anything-online-isbn-9781394270811","provider":"K12savings","version":"1.0","type":"link"}