{"product_id":"how-to-persuade-people-who-dont-want-to-be-persuaded-isbn-9780471647973","title":"How to Persuade People Who Don't Want to be Persuaded","description":"The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen\u003cbr\u003e In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind \"The Fright Challenge,\" \"The Transformation Mechanism,\" and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.\u003cbr\u003e Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as \"undoubtedly the chairman of the board\" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable. \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e1 Draw in the Listener 1\u003c\/p\u003e \u003cp\u003e2 Change the Moment 13\u003c\/p\u003e \u003cp\u003e3 The Transformation Mechanism 22\u003c\/p\u003e \u003cp\u003e4 The Body Metaphor 40\u003c\/p\u003e \u003cp\u003e5 The Paper Metaphor 53\u003c\/p\u003e \u003cp\u003e6 The Quick Pitch Opening 66\u003c\/p\u003e \u003cp\u003e7 The Quick Pitch Body 78\u003c\/p\u003e \u003cp\u003e8 The Slogan Pitch 90\u003c\/p\u003e \u003cp\u003e9 Convince with Samples 101\u003c\/p\u003e \u003cp\u003e10 The Power of Free 112\u003c\/p\u003e \u003cp\u003e11 The Power of Gifts 125\u003c\/p\u003e \u003cp\u003e12 Solid Proof 133\u003c\/p\u003e \u003cp\u003e13 Dynamic Clarity 150\u003c\/p\u003e \u003cp\u003e14 Be Distinct 159\u003c\/p\u003e \u003cp\u003e15 Overcome Resistance 176\u003c\/p\u003e \u003cp\u003e16 The Look 186\u003c\/p\u003e \u003cp\u003e17 The Platform Pitch 197\u003c\/p\u003e \u003cp\u003e18 The Mechanism Emergency Kit 213\u003c\/p\u003e \u003cp\u003eIndex 233\u003c\/p\u003e \u003cp\u003eAbout the Authors 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJOEL BAUER\u003c\/b\u003e is one of the most sought-after public speakers in America, addressing some 200 audiences each year. His clients include such organizations as 3M, Canon, General Motors, IBM, Intel, Mitsubishi, Motorola, Panasonic, and Philips. \u003ci\u003eThe Wall Street Journal Online\u003c\/i\u003e has referred to him as “undoubtedly the chairman of the board” of corporate tradeshow rainmaking.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARK LEVY\u003c\/b\u003e is the founder of Levy Innovation, a marketing strategy firm that makes people and companies compelling. He has also written or co-created four books, including \u003ci\u003eAccidental Genius: Revolutionize Your Thinking Through Private Writing,\u003c\/i\u003e which has been translated into five languages.\u003c\/p\u003e  \u003cp\u003eIf you’re in business, you’re selling something—a product, an opinion, a new way of doing things. The truth is, even if you don’t think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right way—from getting a raise to getting a deal on a car, from convincing one person to a thousand.\u003c\/p\u003e\u003cp\u003eJoel Bauer is a professional corporate pitchman, and his career rests on his ability to persuade. Over the years, he has turned to nontraditional sources for truly potent influence techniques. Now, Bauer shares the secrets he picked up from the world’s greatest persuaders—carneys, gamblers, hypnotists, and even magicians.\u003c\/p\u003e\u003cp\u003eBauer’s methods don’t involve cheating, controlling, manipulating, or forcing others to submit to his will. His experience proves that the best way to influence others is to employ fun and entertainment to make a more convincing pitch. Using compelling, often whimsical strategies that tap into people’s emotions, you’ll make your audience more receptive to your message. But these techniques aren’t intended only to help you win a single negotiation (although they will); they’re intended to help you win at every aspect of life!\u003c\/p\u003e\u003cp\u003eBy applying these strategies to your everyday life, \u003ci\u003eHow to Persuade People Who Don’t Want to Be Persuaded\u003c\/i\u003e will show you how to:\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eConquer your fear of attention\u003c\/li\u003e \u003cli\u003eDraw in your listener\u003c\/li\u003e \u003cli\u003eUse metaphors to make your point\u003c\/li\u003e \u003cli\u003eMaster the quick pitch\u003c\/li\u003e \u003cli\u003eUse the power of free gifts\u003c\/li\u003e \u003cli\u003eBe dynamic and distinct in your pitch\u003c\/li\u003e \u003cli\u003eOvercome resistance\u003c\/li\u003e \u003cli\u003eLook the part\u003c\/li\u003e \u003cli\u003eMake the platform pitch\u003c\/li\u003e \u003cli\u003eAnd much more\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSo, step right up and learn from the master. Bauer’s unique methods and principles work for everyone, at any time, in any situation. By applying the secrets of the showman to your own life—in the boardroom, at home, and anywhere else—you’ll achieve at a higher level than ever before.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989381759205,"sku":"NP9780471647973","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471647973.jpg?v=1761783892","url":"https:\/\/k12savings.com\/es\/products\/how-to-persuade-people-who-dont-want-to-be-persuaded-isbn-9780471647973","provider":"K12savings","version":"1.0","type":"link"}