{"product_id":"how-to-persuade-isbn-9781119891871","title":"How to Persuade","description":"\u003cp\u003e\u003cb\u003eDo you want to get to 'yes'?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvery day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In \u003ci\u003eHow to Persuade\u003c\/i\u003e, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation—whether it's securing that next big deal, convincing your manager to hit 'approve,' or even winning an argument with your friends. \u003c\/p\u003e \u003cp\u003eThrough real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You’ll build your own personalised plan to move people from 'no' to 'yes'—every time. Learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eRecognise and improve your persuasive strengths and weaknesses\u003c\/li\u003e \u003cli\u003eBuild undeniable likeability and trust to compel people to action\u003c\/li\u003e \u003cli\u003eArouse passion and enthusiasm for your ideas\u003c\/li\u003e \u003cli\u003eWin that next big pitch\u003c\/li\u003e \u003cli\u003ePersuade anyone, anywhere, anytime\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn \u003ci\u003eHow to Persuade\u003c\/i\u003e, you'll learn all the practical skills, tips and actions you need to get exactly what you want.\u003c\/p\u003e \u003cp\u003e\"Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive.\"\u003cbr\u003e—\u003cb\u003eAlec Gardner\u003c\/b\u003e, Managing Partner, Australia \u0026amp; New Zealand, AlphaZetta\u003c\/p\u003e \u003cp\u003eAbout the author xi\u003c\/p\u003e \u003cp\u003eThank you! xiii\u003c\/p\u003e \u003cp\u003eIntroduction: Welcome to this book xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: How persuasive are you? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1. Why be persuasive? 3\u003c\/p\u003e \u003cp\u003e2. Are you turning people off? 9\u003c\/p\u003e \u003cp\u003e3. You cannot \u003ci\u003enot \u003c\/i\u003einfluence! 17\u003c\/p\u003e \u003cp\u003e4. Persuasion versus manipulation 25\u003c\/p\u003e \u003cp\u003e5. The four persuasive types 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Understanding the types and working out which one to use when 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6. Type 1: The Wise Owl 59\u003c\/p\u003e \u003cp\u003e7. Type 2: The Commanding Eagle 107\u003c\/p\u003e \u003cp\u003e8. Type 3: The Friendly Budgie 161\u003c\/p\u003e \u003cp\u003e9. Type 4: The Captivating Peacock 213\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Perfecting your pitch process and bringing it all together 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10. Perfecting your next bid or pitch 267\u003c\/p\u003e \u003cp\u003e11. And now it’s up to you 277\u003c\/p\u003e \u003cp\u003eOther titles and resources by \u003ci\u003eMichelle Bowden\u003c\/i\u003e 281\u003c\/p\u003e \u003cp\u003eAppendix: Summary of the four persuasive types 283\u003c\/p\u003e \u003cp\u003eIndex 289\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMICHELLE BOWDEN CSP \u003c\/b\u003eis an authority on persuasive presenting in business. She’s a multi-million-dollar pitch coach to her client list that reads like a who’s who of international business: banking and finance, IT, pharmaceutical, retail, telecommunications plus many more. Michelle is the creator of the \u003ci\u003ePersuasion Smart Profile\u003csup\u003e®\u003c\/sup\u003e\u003c\/i\u003e, a world-first psychological assessment tool that reports on your persuasive strengths and weaknesses at work. \u003cb\u003eVisit www.michellebowden.com.au\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e‘Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive.’\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAlec Gardner, Managing Partner, Australia \u0026amp; New Zealand, AlphaZetta\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDo you want to get to ‘yes’?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eEvery day we are faced with persuasion moments where we either win or lose. The question is: How persuasive are you? Could you be ‘winning’ more of the time? \u003c\/p\u003e\u003cp\u003eWhether your aim is to secure that next big deal, or convince your manager to approve your holiday leave, or even win an argument with your friends, in \u003ci\u003eHow to Persuade\u003c\/i\u003e, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation. \u003c\/p\u003e\u003cp\u003eFeaturing engaging, real-world examples, inside this book you’ll discover what works. You’ll transform your weaknesses into strengths, and you’ll build your personalised plan to move people from ‘no’ to ‘yes’—every time. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003erecognise and improve your persuasive strengths and weaknesses\u003c\/li\u003e \u003cli\u003ebuild undeniable likeability and trust to compel people to action\u003c\/li\u003e \u003cli\u003earouse passion and enthusiasm for your ideas\u003c\/li\u003e \u003cli\u003ewin that next big pitch\u003c\/li\u003e \u003cli\u003epersuade anyone, anywhere, anytime.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIn \u003ci\u003eHow to Persuade\u003c\/i\u003e, you’ll learn all the practical skills, tips and actions you need — to get exactly what you want.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989381693669,"sku":"NP9781119891871","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119891871.jpg?v=1761783891","url":"https:\/\/k12savings.com\/es\/products\/how-to-persuade-isbn-9781119891871","provider":"K12savings","version":"1.0","type":"link"}