{"product_id":"how-to-get-a-planned-gifts-program-up-and-running-isbn-9781118691670","title":"How to Get a Planned Gifts Program Up and Running","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this is a step-by-step guide for launching effective planned gifts programs. Readers will learn how to plan and set goals, identify prospects, build mailing lists, involve volunteers, publicize planned gifts, build awareness, recognize donors, and more.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEstate gift modeling\u003c\/li\u003e \u003cli\u003eAdvisory councils\u003c\/li\u003e \u003cli\u003eTestimonials\u003c\/li\u003e \u003cli\u003eDeferred payments\u003c\/li\u003e \u003cli\u003ePromoting bequests\u003c\/li\u003e \u003cli\u003ePlanned gift expectancies\u003c\/li\u003e \u003cli\u003eCultivating agents of wealth\u003c\/li\u003e \u003cli\u003eBuilding prospect lists\u003c\/li\u003e \u003cli\u003eAccepting life insurance\u003c\/li\u003e \u003cli\u003ePlanned gift ambassadors\u003c\/li\u003e \u003cli\u003eChallenge gifts\u003c\/li\u003e \u003cli\u003eIntention forms\u003c\/li\u003e \u003cli\u003eEndowment donors\u003c\/li\u003e \u003cli\u003ePlanned gifts newsletters\u003c\/li\u003e \u003cli\u003ePlanned giving marketing plans\u003c\/li\u003e \u003cli\u003eEstate donors\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e Getting Started: Planning, Setting Goals \u003cp\u003eProspect Identification, Building a List\u003c\/p\u003e \u003cp\u003eInvolve Volunteers, Nurture a Planned Gifts Committee\u003c\/p\u003e \u003cp\u003ePlanned Gifts Options to Offer\u003c\/p\u003e \u003cp\u003eMeeting One-on-One\u003c\/p\u003e \u003cp\u003ePlanned Gifts Newsletter \u0026amp; Other Printed Communications\u003c\/p\u003e \u003cp\u003eStrategies for Marketing Planned Gifts\u003c\/p\u003e \u003cp\u003eIdentify, Nurture Agents of Wealth\u003c\/p\u003e \u003cp\u003ePublicize Planned Gifts, Build Awareness\u003c\/p\u003e \u003cp\u003eOnline Strategies\u003c\/p\u003e \u003cp\u003eRecognition and Stewardship Measures\u003c\/p\u003e \u003cp\u003ePlanned Gift Forms, Policy Issues and Samples\u003c\/p\u003e \u003cp\u003eAppendix: Resources for the Planned Gifts Professional\u003c\/p\u003e  \u003cp\u003eScott C. Stevenson is the editor of How to Get a Planned Gifts Program Up and Running, 2nd Edition, published by Wiley.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989379203301,"sku":"NP9781118691670","price":74.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118691670.jpg?v=1761783884","url":"https:\/\/k12savings.com\/es\/products\/how-to-get-a-planned-gifts-program-up-and-running-isbn-9781118691670","provider":"K12savings","version":"1.0","type":"link"}