{"product_id":"how-to-do-more-with-less-isbn-9781394352364","title":"How to Do More with Less","description":"\u003cp\u003e\u003cb\u003eA practical strategy guide to marketing in a marketplace transformed by AI\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eHow to Do More with Less: Future-Proofing Yourself in an AI-driven Economy\u003c\/i\u003e, AI and e-commerce expert Sharon Gai delivers a tell-all guide for marketers doing their best to navigate a marketplace that’s been transformed by artificial intelligence and new ways of doing business. Gai explains her Culture Fluid mindset, a resilience-based way of understanding user, customer, and sales growth, and shows you how to incorporate AI into your company.\u003c\/p\u003e \u003cp\u003eThe book walks you through how artificial intelligence is used in marketing and the major technological changes that have paved the way for new applications and new capabilities: natural language processing (NLP), machine learning (ML), computer vision, and generative AI. It also offers deep dives into:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow AI influences audience acquisition and the marketing equation that explains how to measure the efficacy of your strategies\u003c\/li\u003e \u003cli\u003eSpecific tactics for using AI to maximize your average order value and increase conversion rates\u003c\/li\u003e \u003cli\u003eComprehensive frameworks – supported by real-world case studies – to transform your marketing techniques by incorporating new AI-powered tools into your processes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for marketing, sales, and growth professionals in companies of any size and in a wide variety of industries, \u003ci\u003eHow to Do More with Less\u003c\/i\u003e offers an up-to-date and essential resource on AI-enabled marketing that blends theory and proven, real-world implementation strategies.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989378842853,"sku":"NP9781394352364","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394352364.jpg?v=1761783881","url":"https:\/\/k12savings.com\/es\/products\/how-to-do-more-with-less-isbn-9781394352364","provider":"K12savings","version":"1.0","type":"link"}