{"product_id":"how-to-conduct-your-own-survey-isbn-9780471012672","title":"How to Conduct Your Own Survey","description":"A nuts-and-bolts guide to conducting your own professional-qualitysurveys without paying professional fees. How can you gauge publicsupport for a cause or test the market for a product or service?What are the best methods for validating opinions for use in apaper or dissertation? A well-documented survey is the answer. Butwhat if you don't have thousands of dollars to commission one? Noproblem. How to Conduct Your Own Survey gives you everything youneed to do it yourself! Without any prior training, you can learnexpert techniques for conducting accurate, low-cost surveys. Instep-by-step, down-to-earth language, Priscilla Salant and Don A.Dillman give you the tools you need to:\u003cbr\u003e * Determine which type of survey is best for you\u003cbr\u003e * Estimate the cost of your survey\u003cbr\u003e * Conduct mail, telephone, and face-to-face surveys\u003cbr\u003e * Draw accurate samples\u003cbr\u003e * Write effective questionnaires\u003cbr\u003e * Compile and report results\u003cbr\u003e * Avoid common survey errors\u003cbr\u003e * Find reliable outside assistance\u003cbr\u003e * And much more  Practical Surveys.\u003cbr\u003e \u003cbr\u003e Cornerstones of a Quality Survey.\u003cbr\u003e \u003cbr\u003e Deciding What Information You Need.\u003cbr\u003e \u003cbr\u003e Choosing a Survey Method.\u003cbr\u003e \u003cbr\u003e When and How to Select a Sample.\u003cbr\u003e \u003cbr\u003e Writing Good Questions.\u003cbr\u003e \u003cbr\u003e Questionnaire Design.\u003cbr\u003e \u003cbr\u003e Setting Your Survey in Motion and Getting It Done.\u003cbr\u003e \u003cbr\u003e From Questionnaires to Survey Results.\u003cbr\u003e \u003cbr\u003e Reporting Survey Results.\u003cbr\u003e \u003cbr\u003e Advice, Resources, and Maintaining Perspective.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Index.  \u003cp\u003e\u003cstrong\u003ePRISCILLA SALANT\u003c\/strong\u003e, M.A., is an Associate in Research at Washington State University. She provides research assistance to public and private nonprofit organizations and is the author of \u003cem\u003eA Community Researcher's Guide to Rural Data\u003c\/em\u003e. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDON A. DILLMAN\u003c\/strong\u003e, Ph.D., is a Senior Survey Methodologist at the U.S. Bureau of the Census and Director of the Social and Economic Sciences Research Center at Washington State University. He is the author of the professional book, \u003cem\u003eMail and Telephone Surveys\u003c\/em\u003e, also available from Wiley.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989378089189,"sku":"NP9780471012672","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471012672.jpg?v=1761783881","url":"https:\/\/k12savings.com\/es\/products\/how-to-conduct-your-own-survey-isbn-9780471012672","provider":"K12savings","version":"1.0","type":"link"}