{"product_id":"how-isbn-9781118106372","title":"How","description":"The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.  \u003cp\u003eFor almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the world's most respected companies build \"do it right,\" winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people do¬ing business in more than 120 countries to outbehave the competition. In \u003ci\u003eHOW: Why HOW We Do Anything Means Everything\u003c\/i\u003e, Dov Seidman shares his unique approach with you. Now updated and expanded, \u003ci\u003eHOW\u003c\/i\u003e includes a new Fore¬word from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.\u003c\/p\u003e \u003cp\u003eThrough entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and reveal¬ing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired \"hows\" of twenty-first-century success and significance.\u003c\/p\u003e \u003cp\u003eDivided into four comprehensive parts, this insightful book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows\u003c\/li\u003e \u003cli\u003eProvides frameworks to help you understand those hows and implement them in powerful and productive ways\u003c\/li\u003e \u003cli\u003eHelps you channel your actions and decisions in order to thrive uniquely within today's new realities\u003c\/li\u003e \u003cli\u003eSheds light on the systems of how-the dynamics between people that shape organizational culture-andintroduces a bold new vision for leading and winning through self-governance\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe qualities that many once thought of as \"soft\"-values, trust, and reputation-are now the hard currency of success and the ultimate drivers of efficiency, performance, innova¬tion, and growth.\u003c\/p\u003e \u003cp\u003eWith in-depth insights and practical advice, \u003ci\u003eHOW\u003c\/i\u003e will help you bring excellence and significance to your business endeavors- and your life-and refocus your efforts in powerful new ways.\u003cbr\u003e If you want to stand out, to thrive in our fast changing, hyper¬connected, and hypertransparent world, read this book and discover \u003ci\u003eHOW\u003c\/i\u003e.\u003c\/p\u003e  Foreword xi  \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003ePrologue: Making Waves 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: How We Have Been, How We Have Changed 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction: The Spaces between Us\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1: From Land to Information 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLines of Communication.\u003c\/p\u003e \u003cp\u003eGetting Flattened.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2: Technology's Trespass 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Ties That Bind Us.\u003c\/p\u003e \u003cp\u003eDistance Unites Us.\u003c\/p\u003e \u003cp\u003eCan You Hear Me.\u003c\/p\u003e \u003cp\u003eNow?\u003c\/p\u003e \u003cp\u003eThe Age of Transparency.\u003c\/p\u003e \u003cp\u003eThe Persistence of Memory.\u003c\/p\u003e \u003cp\u003eThe Information Jinni Is Out of the Lamp.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3: The Journey to HOW 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eJust Do It.\u003c\/p\u003e \u003cp\u003eThe Certainty Gap.\u003c\/p\u003e \u003cp\u003eThe Limitations of Rules.\u003c\/p\u003e \u003cp\u003eOutbehaving the Competition.\u003c\/p\u003e \u003cp\u003eHow We Go Forward.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: How We Think 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction: The Paradox of Journey.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4: Playing to Your Strengths 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHelp.\u003c\/p\u003e \u003cp\u003eYou Can Judge a Book by Its Cover.\u003c\/p\u003e \u003cp\u003eLooking Out for Number Two.\u003c\/p\u003e \u003cp\u003eThe Evolution of What Is Valuable.\u003c\/p\u003e \u003cp\u003eBelieve It.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5: From Can to Should 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRules as Proxies.\u003c\/p\u003e \u003cp\u003eDancing with Rules.\u003c\/p\u003e \u003cp\u003eOn the Tip of Your Tongue.\u003c\/p\u003e \u003cp\u003eUnlocking Should.\u003c\/p\u003e \u003cp\u003eRisk and Reward.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6: Keeping Your Head in the Game 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDistraction.\u003c\/p\u003e \u003cp\u003eSmall Lapses, Large Costs.\u003c\/p\u003e \u003cp\u003eDissonance.\u003c\/p\u003e \u003cp\u003eDoing Consonance.\u003c\/p\u003e \u003cp\u003eFriction.\u003c\/p\u003e \u003cp\u003ePutting It in the Whole.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: How We Behave 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction: How We Do What We Do.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7: Doing Transparency 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeyond Proxies and Surrogates.\u003c\/p\u003e \u003cp\u003eICU, UC Me.\u003c\/p\u003e \u003cp\u003eThe Market Defines You.\u003c\/p\u003e \u003cp\u003eSay You Are Sorry.\u003c\/p\u003e \u003cp\u003eInterpersonal Transparency.\u003c\/p\u003e \u003cp\u003eSig, Don't Zag.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8: Trust 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Soft Made Hard.\u003c\/p\u003e \u003cp\u003eHow High Is the Ceiling?\u003c\/p\u003e \u003cp\u003eGoing on a TRIP.\u003c\/p\u003e \u003cp\u003eTripping.\u003c\/p\u003e \u003cp\u003eDoing Trust.\u003c\/p\u003e \u003cp\u003eTrust Is the Drug.\u003c\/p\u003e \u003cp\u003eTrust, but Verify.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9: Reputation, Reputation, Reputation 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReputation in a Wired World.\u003c\/p\u003e \u003cp\u003eReputational Capital.\u003c\/p\u003e \u003cp\u003eMismanaging Reputation Management.\u003c\/p\u003e \u003cp\u003eA Second Chance.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: How We Govern 209\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction: Innovating in HOW.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10: Doing Culture 215\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Sum of All HOWs.\u003c\/p\u003e \u003cp\u003eThe Spectrum of Culture.\u003c\/p\u003e \u003cp\u003eThe Four Types of Culture.\u003c\/p\u003e \u003cp\u003eFive HOWs of Culture.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 11: The Case for Self-Governing Cultures 241\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelf-Governance on the Shop Floor.\u003c\/p\u003e \u003cp\u003eFreedom Is Just Another Word.\u003c\/p\u003e \u003cp\u003eTaking Culture for a Test-Drive.\u003c\/p\u003e \u003cp\u003eClosing Gaps.\u003c\/p\u003e \u003cp\u003eValues in Action.\u003c\/p\u003e \u003cp\u003eA Journey to Culture.\u003c\/p\u003e \u003cp\u003eWhy Self-Governance Is the Future of Business.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 12: The Leadership Framework 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeadership.\u003c\/p\u003e \u003cp\u003eWalking the Talk.\u003c\/p\u003e \u003cp\u003eThe First Five HOWs of Leadership.\u003c\/p\u003e \u003cp\u003eCircles in Circles (A Thought).\u003c\/p\u003e \u003cp\u003eThe Leadership Framework, Continued.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAfterword 299\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHOWs Matter 305\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAcknowledgments 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNotes 315\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSelected Bibliography 331\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIndex 337\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\"Any book endorsed by Bill Clinton has to be worth a look.  Across its pages, moral philosopher and LRN founder Seidman argues that in our hyperconnected world, how we do things matters more than ever. The first version of how came out in 2007, but an updated version was recently released on the basis that its teaching are now even more applicable in a post-recession age. Seidman argues that the global downturn demonstrated the interconnectedness of the world in a way that we previously couldn't have begun to fathom, and the need to understand that the way we behave has ramifications for others-near and far. So what are you waiting for\"? (\u003cb\u003e\u003ci\u003eElite Business Magazine\u003c\/i\u003e\u003c\/b\u003e)\u003c\/p\u003e \u003cp\u003e\"My friend Dov Seidman has dedicated his life's work to studying how people conduct their business and their lives. As we settle into the twenty-first century with all of its unique challenges . . . it's clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone.\"\u003cbr\u003e —From the Foreword by \u003cb\u003ePresident Bill Clinton\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Dov Seidman's How is a brilliant social-ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book.\"\u003cbr\u003e —\u003cb\u003eElie Wiesel\u003c\/b\u003e, Nobel Peace Laureate\u003c\/p\u003e \u003cp\u003e\"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old-fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how—not just how much.\"\u003cbr\u003e —\u003cb\u003eThomas L. Friedman\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e columnist\u003c\/p\u003e \u003cp\u003e\"A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today's wired and transparent global economy, companies that 'outbehave' their competitors ethically will also tend to outperform them financially.\"\u003cbr\u003e —\u003cb\u003e\u003ci\u003eFortune\u003c\/i\u003e magazine\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"In his book \u003ci\u003eHOW\u003c\/i\u003e Mr Seidman explained why he feels behaviour (as opposed to the more fashionable management notions of engagement or motivation) is the key to organisational success….Thought leadership, and big ideas, are rare. But here is a challenging thought for you. Outbehave, outperform, outgreen – or out you go.\"\u003cbr\u003e \u003cb\u003e–\u003ci\u003eThe Financial Times Business Life\u003c\/i\u003e columnist Stefan Stern\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The book has understandably received a second wind, propelled by the global economic turmoil. Books like Seidman's on the importance of trust and building and strengthening corporate reputation are being heralded as the voices of sanity.\"\u003cbr\u003e \u003cb\u003e–\u003ci\u003eEconomic Times\u003c\/i\u003e journalist Arati Menon Carroll\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Dov Seidman captures the power that Ray Kroc instilled in us at McDonald’s from the day he opened his first restaurant in 1955—a culture based on values puts the customer first. In today’s world, focusing on the ‘how’ is critical to accelerating momentum. HOW is required reading for anyone seeking enduring success in business or life.\"\u003cbr\u003e –\u003cb\u003eJim Skinner, CEO, McDonald’s Corporation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eHOW\u003c\/i\u003e, Dov Seidman takes the idea of 'success' even further, redefining it as a quest for significance. Isn't that what we all really want? To have a positive impact, to make a difference, to excel? To do that you have to achieve significance, and Seidman brilliantly shows you HOW. This book will change your life in profound ways.\"\u003cbr\u003e \u003cb\u003e–Author Marcus Buckingham\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Dov Seidman's book introduces you to the world of how in a way that will revolutionize the way you think about, assess, and experience success.\"\u003cbr\u003e \u003cb\u003e–Former Chief Learning Officer, Goldman Sachs and former head of leadership development at GE, Steve Kerr\u003c\/b\u003e\u003c\/p\u003e \u003cb\u003eDov Seidman\u003c\/b\u003e's professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the founder and CEO of LRN. Since 1994, LRN has helped hundreds of companies simultaneously navigate complex legal and regulatory environments and foster ethical cultures. In 2008, LRN acquired environmental innovation firm GreenOrder. Today, LRN operates globally and reaches, works with, and helps shape winning organizational cultures inspired by sustainable values in hundreds of companies with over 20 million people working in more than 100 countries around the world. Fortune magazine called Dov the \"hottest advisor on the corporate virtue circuit\" and he was also named one of the \"Top 60 Global Thinkers of the Last Decade\" by the Economic Times. Dov became the exclusive corporate sponsor of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008. He is a Harvard Law School graduate who also earned a bachelor's and master's degree in moral philosophy from UCLA and a BA with honors in philosophy, politics, and economics from Oxford University.  The flood of information, unprecedented transparency, increasing interconnectedness—and our global interdependence—are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct.  \u003cp\u003eFor almost two decades, Dov Seidman's pioneering organization, LRN, has helped some of the world's most respected companies build \"do it right,\" winning cultures and inspire principled performance throughout their organizations. Seidman's distinct vision of the world, business, and human endeavor has helped enable more than 15 million people doing business in more than 120 countries to outbehave the competition. In \u003ci\u003eHOW: Why HOW We Do Anything Means Everything\u003c\/i\u003e, Dov Seidman shares his unique approach with you. Now updated and expanded, HOW includes a new Foreword from President Bill Clinton and a new Preface from Dov Seidman on why how we behave, lead, govern, operate, consume, engender trust in our relationships, and relate to others matters more than ever and in ways it never has before.\u003c\/p\u003e \u003cp\u003eThrough entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of leaders, business executives, experts, and everyday people on the front lines, this book explores how we think, how we behave, how we lead, and how we govern our institutions and ourselves to uncover the values-inspired \"hows\" of twenty-first-century success and significance.\u003c\/p\u003e \u003cp\u003eDivided into four comprehensive parts, this insightful book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eExposes the forces and factors that have fundamentally restructured the world in which organizations operate and their people conduct themselves, placing a new focus on their hows\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eProvides frameworks to help you understand those hows and implement them in powerful and productive ways\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHelps you channel your actions and decisions in order to thrive uniquely within today's new realities\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSheds light on the systems of how—the dynamics between people that shape organizational culture—and introduces a bold new vision for leading and winning through self-governance\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe qualities that many once thought of as \"soft\"—values, trust, and reputation—are now the hard currency of success and the ultimate drivers of efficiency, performance, innovation, and growth.\u003c\/p\u003e \u003cp\u003eWith in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors—and your life—and refocus your efforts in powerful new ways.\u003c\/p\u003e \u003cp\u003eIf you want to stand out, to thrive in our fast changing, hyperconnected, and hypertransparent world, open this book and discover HOW.\u003c\/p\u003e  \"My friend Dov Seidman has dedicated his life's work to studying how people conduct their business and their lives. As we settle into the twenty-first century with all of its unique challenges . . . it's clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone.\"\u003cbr\u003e —From the Foreword by \u003cb\u003ePresident Bill Clinton\u003c\/b\u003e  \u003cp\u003e\"Dov Seidman's How is a brilliant social-ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book.\"\u003cbr\u003e —\u003cb\u003eElie Wiesel\u003c\/b\u003e, Nobel Peace Laureate\u003c\/p\u003e \u003cp\u003e\"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old-fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how—not just how much.\"\u003cbr\u003e —\u003cb\u003eThomas L. Friedman\u003c\/b\u003e, \u003ci\u003eNew York Times\u003c\/i\u003e columnist\u003c\/p\u003e \u003cp\u003e\"A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today's wired and transparent global economy, companies that 'outbehave' their competitors ethically will also tend to outperform them financially.\"\u003cbr\u003e —\u003cb\u003e\u003ci\u003eFortune\u003c\/i\u003e magazine\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989374746853,"sku":"NP9781118106372","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118106372.jpg?v=1761783866","url":"https:\/\/k12savings.com\/es\/products\/how-isbn-9781118106372","provider":"K12savings","version":"1.0","type":"link"}