{"product_id":"hotel-and-lodging-management-isbn-9780471474470","title":"Hotel and Lodging Management","description":"\u003cb\u003eThe updated edition of the complete resource for a successful career in hotel and lodging management\u003c\/b\u003e \u003cp\u003e\u003ci\u003eHotel and Lodging Management\u003c\/i\u003e, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments.\u003c\/p\u003e \u003cp\u003eThis updated \u003ci\u003eSecond Edition\u003c\/i\u003e presents:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNew, completely updated chapters on human resources and the sales and marketing departments\u003c\/li\u003e \u003cli\u003eUp-to-date case studies reflecting the latest management trends and issues\u003c\/li\u003e \u003cli\u003eProfiles of industry pioneers working at all types of properties, from small motels to five-star hotels\u003c\/li\u003e \u003cli\u003eNew sections on yield management, lodging environments, franchise companies, and management organizations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eHotel and Lodging Management\u003c\/i\u003e, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Growth and Development of the Lodging Industry 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTravel and Tourism 2\u003c\/p\u003e \u003cp\u003eThe History of Lodging 4\u003c\/p\u003e \u003cp\u003eGrowth and Development 4\u003c\/p\u003e \u003cp\u003eBox 1–1 \u003ci\u003eKemmons Wilson’s\u003c\/i\u003e Holiday Inn 5\u003c\/p\u003e \u003cp\u003eInnovations in Lodging Management 6\u003c\/p\u003e \u003cp\u003eLodging Industry Classification 7\u003c\/p\u003e \u003cp\u003eQuality of Facilities and Services 7\u003c\/p\u003e \u003cp\u003eTarget Market 9\u003c\/p\u003e \u003cp\u003eComparative Statistics 11\u003c\/p\u003e \u003cp\u003eTypes of Service Provided 11\u003c\/p\u003e \u003cp\u003eSummary 18\u003c\/p\u003e \u003cp\u003eReview Questions 19\u003c\/p\u003e \u003cp\u003eActivities 19\u003c\/p\u003e \u003cp\u003eReferences 20\u003c\/p\u003e \u003cp\u003eAppendix 1–1 AAA Lodging Classifications 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Organizational Structure 27\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverview of Organizational Design 28\u003c\/p\u003e \u003cp\u003eJob Specialization 28\u003c\/p\u003e \u003cp\u003eThe Organization of a Lodging Establishment 29\u003c\/p\u003e \u003cp\u003eRooms Department 30\u003c\/p\u003e \u003cp\u003eFood and Beverage Department 33\u003c\/p\u003e \u003cp\u003eMarketing and Sales Department 35\u003c\/p\u003e \u003cp\u003eHuman Resources Department 35\u003c\/p\u003e \u003cp\u003eAccounting Department 35\u003c\/p\u003e \u003cp\u003eGeneral Manager 36\u003c\/p\u003e \u003cp\u003eResident Manager 37\u003c\/p\u003e \u003cp\u003ePatterns of Authority 37\u003c\/p\u003e \u003cp\u003eSpan of Control 39\u003c\/p\u003e \u003cp\u003eThe Pros and Cons of Functional Organization Design 41\u003c\/p\u003e \u003cp\u003eMeetings and Committees 42\u003c\/p\u003e \u003cp\u003eBox 2–1 \u003ci\u003eConrad N. Hilton\u003c\/i\u003e 44\u003c\/p\u003e \u003cp\u003eThe Future Organization of Hotels 45\u003c\/p\u003e \u003cp\u003eThe Hotel Staffing System 47\u003c\/p\u003e \u003cp\u003eCareer Paths and Opportunities 49\u003c\/p\u003e \u003cp\u003eSummary 50\u003c\/p\u003e \u003cp\u003eReview Questions 51\u003c\/p\u003e \u003cp\u003eActivities 52\u003c\/p\u003e \u003cp\u003eReferences 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 The Front Office 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOrganization 54\u003c\/p\u003e \u003cp\u003eReservations 56\u003c\/p\u003e \u003cp\u003eReservations Department Staff 56\u003c\/p\u003e \u003cp\u003eFuture Room Availability 57\u003c\/p\u003e \u003cp\u003eReservation Sources 58\u003c\/p\u003e \u003cp\u003eOther Reservation Sources 60\u003c\/p\u003e \u003cp\u003eConvention or Group Reservations 60\u003c\/p\u003e \u003cp\u003eGuaranteed Reservations 60\u003c\/p\u003e \u003cp\u003eBox 3–1 \u003ci\u003eJ. Willard Marriott\u003c\/i\u003e 61\u003c\/p\u003e \u003cp\u003eReservation Processing 62\u003c\/p\u003e \u003cp\u003eReservation Revisions 63\u003c\/p\u003e \u003cp\u003eRegistration 63\u003c\/p\u003e \u003cp\u003eRegistration Department Staff 65\u003c\/p\u003e \u003cp\u003eArrivals 67\u003c\/p\u003e \u003cp\u003eGroup Arrivals 69\u003c\/p\u003e \u003cp\u003eOverbooking 71\u003c\/p\u003e \u003cp\u003eGuest Services 72\u003c\/p\u003e \u003cp\u003eGuest Services Staff 72\u003c\/p\u003e \u003cp\u003eTelecommunications 74\u003c\/p\u003e \u003cp\u003eNight Audit 75\u003c\/p\u003e \u003cp\u003eCheckout 77\u003c\/p\u003e \u003cp\u003eSettlement 77\u003c\/p\u003e \u003cp\u003eRoom Status Change 78\u003c\/p\u003e \u003cp\u003ePreparation of Guest History 78\u003c\/p\u003e \u003cp\u003eGuest Relations 78\u003c\/p\u003e \u003cp\u003eSummary 80\u003c\/p\u003e \u003cp\u003eReview Questions 81\u003c\/p\u003e \u003cp\u003eActivities 81\u003c\/p\u003e \u003cp\u003eReferences 82\u003c\/p\u003e \u003cp\u003eAppendix 3–1 Projecting Hotel Occupancy, Establishing Room Rates, and REVPAR 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Housekeeping 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHousekeeping Staff 88\u003c\/p\u003e \u003cp\u003eExecutive Housekeeper 88\u003c\/p\u003e \u003cp\u003eBox 4–1 Curtis Leroy Carlson 89\u003c\/p\u003e \u003cp\u003eAssistant Housekeeper 91\u003c\/p\u003e \u003cp\u003eInspector 92\u003c\/p\u003e \u003cp\u003eHouse Staff 92\u003c\/p\u003e \u003cp\u003eLaundry Supervisor 92\u003c\/p\u003e \u003cp\u003eGuest Room Attendants 93\u003c\/p\u003e \u003cp\u003eRunner 93\u003c\/p\u003e \u003cp\u003eLinen Room Supervisor and Attendants 93\u003c\/p\u003e \u003cp\u003eScheduling 93\u003c\/p\u003e \u003cp\u003eTurnover 95\u003c\/p\u003e \u003cp\u003eGuest Room Cleaning 96\u003c\/p\u003e \u003cp\u003ePublic Area Cleaning 99\u003c\/p\u003e \u003cp\u003eInventory and Control 99\u003c\/p\u003e \u003cp\u003eEmployee Safety 105\u003c\/p\u003e \u003cp\u003eResponsibility, Reputation, and Quality of Service 107\u003c\/p\u003e \u003cp\u003eEconomics 107\u003c\/p\u003e \u003cp\u003eAccident Prevention 107\u003c\/p\u003e \u003cp\u003eSummary 109\u003c\/p\u003e \u003cp\u003eReview Questions 109\u003c\/p\u003e \u003cp\u003eActivities 110\u003c\/p\u003e \u003cp\u003eReferences 110\u003c\/p\u003e \u003cp\u003eAppendix 4–1 Sample Housekeeping Routines 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 The Marketing and Sales Department 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Sales Staff 118\u003c\/p\u003e \u003cp\u003eCharacteristics of a Successful Sales Department 119\u003c\/p\u003e \u003cp\u003eThe Telephone Survey 121\u003c\/p\u003e \u003cp\u003eThe Sales Call 122\u003c\/p\u003e \u003cp\u003eConvention Bookings 123\u003c\/p\u003e \u003cp\u003eConfirmation Letter 124\u003c\/p\u003e \u003cp\u003eBooking Follow-Up 125\u003c\/p\u003e \u003cp\u003eThe Weekly Report 125\u003c\/p\u003e \u003cp\u003eCancellations 126\u003c\/p\u003e \u003cp\u003eThe Monthly Forecast 126\u003c\/p\u003e \u003cp\u003eConvention Instruction Memos 127\u003c\/p\u003e \u003cp\u003eMarketing Functions 127\u003c\/p\u003e \u003cp\u003eBox 5–1 \u003ci\u003eEric M. Hilton\u003c\/i\u003e 128\u003c\/p\u003e \u003cp\u003eAdvertising 129\u003c\/p\u003e \u003cp\u003eBrochures and Collateral Materials 129\u003c\/p\u003e \u003cp\u003eDatabase Mailings 129\u003c\/p\u003e \u003cp\u003ePackages 130\u003c\/p\u003e \u003cp\u003ePromotions 130\u003c\/p\u003e \u003cp\u003ePublic Relations 131\u003c\/p\u003e \u003cp\u003eRate Management and Pricing 132\u003c\/p\u003e \u003cp\u003eSummary 133\u003c\/p\u003e \u003cp\u003eReview Questions 133\u003c\/p\u003e \u003cp\u003eActivities 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Human Resource Management 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat It Is and What It Is About 136\u003c\/p\u003e \u003cp\u003eEnvironment 137\u003c\/p\u003e \u003cp\u003eLegal Environment 137\u003c\/p\u003e \u003cp\u003eLaws Against Discrimination 137\u003c\/p\u003e \u003cp\u003eAffirmative Action 140\u003c\/p\u003e \u003cp\u003eLaws Relating to Insurance Programs 142\u003c\/p\u003e \u003cp\u003eLaws Relating to Pay 143\u003c\/p\u003e \u003cp\u003eLaws Relating to Permission to Work 143\u003c\/p\u003e \u003cp\u003eCompany Environment 145\u003c\/p\u003e \u003cp\u003eWork Environment 145\u003c\/p\u003e \u003cp\u003eWork and People 145\u003c\/p\u003e \u003cp\u003eAnalysis of Work 146\u003c\/p\u003e \u003cp\u003eJob Descriptions 146\u003c\/p\u003e \u003cp\u003eRecruiting and Selecting Employees 149\u003c\/p\u003e \u003cp\u003eMatching and Training 152\u003c\/p\u003e \u003cp\u003eMotivating and Paying 154\u003c\/p\u003e \u003cp\u003eRelationships 156\u003c\/p\u003e \u003cp\u003eEmployee Relations 156\u003c\/p\u003e \u003cp\u003eLabor Relations 158\u003c\/p\u003e \u003cp\u003eOther Issues 159\u003c\/p\u003e \u003cp\u003eWorkplace Diversity 159\u003c\/p\u003e \u003cp\u003eGlobalization of the Industry 159\u003c\/p\u003e \u003cp\u003eAlternative Forms of Employment 160\u003c\/p\u003e \u003cp\u003eComputers, Technology, Change 160\u003c\/p\u003e \u003cp\u003eSummary 160\u003c\/p\u003e \u003cp\u003eReview Questions 161\u003c\/p\u003e \u003cp\u003eActivities 162\u003c\/p\u003e \u003cp\u003eReferences 162\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Hotel Food and Beverage 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction to Hotel Food and Beverage 164\u003c\/p\u003e \u003cp\u003eFun and Excitement 164\u003c\/p\u003e \u003cp\u003eOpportunity for Growth 164\u003c\/p\u003e \u003cp\u003eChallenge 164\u003c\/p\u003e \u003cp\u003eBox 7–1 \u003ci\u003eLord Charles Forte\u003c\/i\u003e 165\u003c\/p\u003e \u003cp\u003eDynamic 165\u003c\/p\u003e \u003cp\u003eCreative 166\u003c\/p\u003e \u003cp\u003eTeamwork 167\u003c\/p\u003e \u003cp\u003eThe Operational Areas of the Food and Beverage Department 167\u003c\/p\u003e \u003cp\u003eHotel Restaurants 167\u003c\/p\u003e \u003cp\u003eHotel Room Service 170\u003c\/p\u003e \u003cp\u003eHotel Bars and Beverage 171\u003c\/p\u003e \u003cp\u003eHotel Banquet and Catering Department 173\u003c\/p\u003e \u003cp\u003eHotel Food Production 175\u003c\/p\u003e \u003cp\u003eThe Management of Hotel Food and Beverage 177\u003c\/p\u003e \u003cp\u003eFood Production Management 177\u003c\/p\u003e \u003cp\u003eRestaurant Management 182\u003c\/p\u003e \u003cp\u003eBeverage Management 184\u003c\/p\u003e \u003cp\u003eCatering Management 184\u003c\/p\u003e \u003cp\u003eThe Director of Food and Beverage 186\u003c\/p\u003e \u003cp\u003eSummary 186\u003c\/p\u003e \u003cp\u003eReview Questions 187\u003c\/p\u003e \u003cp\u003eActivities 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Loss Prevention and Security 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLoss Prevention 190\u003c\/p\u003e \u003cp\u003eGuest Room Safety 190\u003c\/p\u003e \u003cp\u003eSafety in Public Areas 192\u003c\/p\u003e \u003cp\u003eSafety in Banquet Areas 192\u003c\/p\u003e \u003cp\u003eSwimming Pool Safety 192\u003c\/p\u003e \u003cp\u003eLoss Prevention Committee 193\u003c\/p\u003e \u003cp\u003eHotel Inspection 195\u003c\/p\u003e \u003cp\u003eAccident Investigation 195\u003c\/p\u003e \u003cp\u003eThe Security Department 197\u003c\/p\u003e \u003cp\u003eDirector of Security 197\u003c\/p\u003e \u003cp\u003eSecurity Planning 198\u003c\/p\u003e \u003cp\u003eBox 8–1 \u003ci\u003eGerard Ferdinand Pélisson\u003c\/i\u003e and \u003ci\u003ePaul Jean-Marie Dubrule\u003c\/i\u003e 200\u003c\/p\u003e \u003cp\u003eEmergency Plans 201\u003c\/p\u003e \u003cp\u003eSummary 202\u003c\/p\u003e \u003cp\u003eReview Questions 203\u003c\/p\u003e \u003cp\u003eActivities 203\u003c\/p\u003e \u003cp\u003eReferences 203\u003c\/p\u003e \u003cp\u003eAppendix 8–1 Hotel Security Audit 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 The General Manager 217\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOperational Control, Organizational Development, and Business Maintenance 218\u003c\/p\u003e \u003cp\u003eBox 9–1 \u003ci\u003eEllsworth Statler\u003c\/i\u003e 219\u003c\/p\u003e \u003cp\u003eTotal Quality Management 221\u003c\/p\u003e \u003cp\u003eThe Importance of Communication 223\u003c\/p\u003e \u003cp\u003eThe Development of a Performance Culture 226\u003c\/p\u003e \u003cp\u003eSummary 228\u003c\/p\u003e \u003cp\u003eReview Questions 229\u003c\/p\u003e \u003cp\u003eActivities 229\u003c\/p\u003e \u003cp\u003eReferences 229\u003c\/p\u003e \u003cp\u003eAppendix 9–1 A Day in the Life of a General Manager 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Yield Management 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 236\u003c\/p\u003e \u003cp\u003eFundamentals 239\u003c\/p\u003e \u003cp\u003eMarket Segmentation 239\u003c\/p\u003e \u003cp\u003eDemand and Booking Patterns 239\u003c\/p\u003e \u003cp\u003ePricing Knowledge 240\u003c\/p\u003e \u003cp\u003eIntegrated Information 240\u003c\/p\u003e \u003cp\u003eResponsibility 240\u003c\/p\u003e \u003cp\u003eMathematics of Yield Management 241\u003c\/p\u003e \u003cp\u003eWays to Achieve Yield Management 241\u003c\/p\u003e \u003cp\u003eRate Controls 241\u003c\/p\u003e \u003cp\u003eBox 10–1 \u003ci\u003eStephen F. Bollenbach\u003c\/i\u003e 242\u003c\/p\u003e \u003cp\u003eAllocation Controls 243\u003c\/p\u003e \u003cp\u003eAvailability Controls 243\u003c\/p\u003e \u003cp\u003eSummary 243\u003c\/p\u003e \u003cp\u003eReview Questions 244\u003c\/p\u003e \u003cp\u003eActivities 244\u003c\/p\u003e \u003cp\u003eReferences 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Management Contracts and Franchise Agreements 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManagement Contracts 248\u003c\/p\u003e \u003cp\u003eAdvantages of the Management Contract 249\u003c\/p\u003e \u003cp\u003eDisadvantages of the Management Contract 249\u003c\/p\u003e \u003cp\u003eTypes of Management Company 249\u003c\/p\u003e \u003cp\u003eSelection of a Management Company 250\u003c\/p\u003e \u003cp\u003eManagement Contract Fees 252\u003c\/p\u003e \u003cp\u003eOther Agreements Included in the Management Contract 252\u003c\/p\u003e \u003cp\u003eFocus in the New Century 254\u003c\/p\u003e \u003cp\u003eFranchise Agreements 255\u003c\/p\u003e \u003cp\u003eFranchise Operating Procedures 257\u003c\/p\u003e \u003cp\u003eFranchise Technical Assistance 257\u003c\/p\u003e \u003cp\u003eMarketing a Franchise 258\u003c\/p\u003e \u003cp\u003eBox 11–1 \u003ci\u003eHoward Johnson\u003c\/i\u003e 259\u003c\/p\u003e \u003cp\u003eAdvantages of a Franchise 260\u003c\/p\u003e \u003cp\u003eDisadvantages of a Franchise 260\u003c\/p\u003e \u003cp\u003eFranchise Fees 261\u003c\/p\u003e \u003cp\u003eFranchise Financing 262\u003c\/p\u003e \u003cp\u003eOther Stipulations of the Franchise Agreement 263\u003c\/p\u003e \u003cp\u003eFranchise Selection 264\u003c\/p\u003e \u003cp\u003eSummary 265\u003c\/p\u003e \u003cp\u003eReview Questions 266\u003c\/p\u003e \u003cp\u003eActivities 267\u003c\/p\u003e \u003cp\u003eReferences 267\u003c\/p\u003e \u003cp\u003eAppendix 11–1 Sample Draft of a Franchise Agreement 269\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Time-Share and Vacation Ownership 285\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHistory of the Time-Share Industry 287\u003c\/p\u003e \u003cp\u003eResort Sales and Financing 289\u003c\/p\u003e \u003cp\u003eTarget Market 289\u003c\/p\u003e \u003cp\u003eSales 289\u003c\/p\u003e \u003cp\u003eBox 12–1 \u003ci\u003eJ.W. Marriott\u003c\/i\u003e Jr. 290\u003c\/p\u003e \u003cp\u003eFinancing 292\u003c\/p\u003e \u003cp\u003eResort Amenities and Fees 294\u003c\/p\u003e \u003cp\u003eAmenities 294\u003c\/p\u003e \u003cp\u003eFees 294\u003c\/p\u003e \u003cp\u003eManagement of a Vacation Resort 295\u003c\/p\u003e \u003cp\u003eRules and Regulations of Vacation Ownership 296\u003c\/p\u003e \u003cp\u003eSummary 298\u003c\/p\u003e \u003cp\u003eReview Questions 299\u003c\/p\u003e \u003cp\u003eActivities 299\u003c\/p\u003e \u003cp\u003eReferences 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Resorts, Themed Lodging, and Special Lodging Environments 301\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecreation and Leisure Activities 302\u003c\/p\u003e \u003cp\u003eLeisure and Recreation Customers 302\u003c\/p\u003e \u003cp\u003eLeisure Activities 303\u003c\/p\u003e \u003cp\u003eActivity-Based Lodging 304\u003c\/p\u003e \u003cp\u003eThemed Lodging 305\u003c\/p\u003e \u003cp\u003eHistory-Themed Lodging 306\u003c\/p\u003e \u003cp\u003eEco-tourism 306\u003c\/p\u003e \u003cp\u003eCasino Resorts 307\u003c\/p\u003e \u003cp\u003eBox 13–1 \u003ci\u003eBarron Hilton\u003c\/i\u003e 310\u003c\/p\u003e \u003cp\u003eCultural Lodging Opportunities 313\u003c\/p\u003e \u003cp\u003eLeisure-Only Facilities 313\u003c\/p\u003e \u003cp\u003eSenior Living 314\u003c\/p\u003e \u003cp\u003eUnique Facilities 314\u003c\/p\u003e \u003cp\u003eOther Types of Nontraditional Lodging 316\u003c\/p\u003e \u003cp\u003eSummary 318\u003c\/p\u003e \u003cp\u003eReview Questions 318\u003c\/p\u003e \u003cp\u003eActivities 319\u003c\/p\u003e \u003cp\u003eReferences 319\u003c\/p\u003e \u003cp\u003eGlossary 321\u003c\/p\u003e \u003cp\u003eIndex 331\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAlan T. Stutts\u003c\/b\u003e is President of Brown College. He has received the Stevenson-Fletcher Academic Excellence Award from the Counsel of Hotel, Restaurant, and Institutional Educators International (CHRIE), and the Lamp of Knowledge Award from the Educational Institute of the American Hotel and Lodging Association. He is the author of four books and numerous articles, and is the editor of several publications.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJames F. Wortman\u003c\/b\u003e is a lecturer at the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston, where he teaches hotel management and is Director of the Office of Gaming Education and Research.\u003c\/p\u003e \u003cb\u003eThe updated edition of the complete resource for a successful career in hotel and lodging management\u003c\/b\u003e \u003cp\u003e\u003ci\u003eHotel and Lodging Management\u003c\/i\u003e, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments.\u003c\/p\u003e \u003cp\u003eThis updated \u003ci\u003eSecond Edition\u003c\/i\u003e presents:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNew, completely updated chapters on human resources and the sales and marketing departments\u003c\/li\u003e \u003cli\u003eUp-to-date case studies reflecting the latest management trends and issues\u003c\/li\u003e \u003cli\u003eProfiles of industry pioneers working at all types of properties, from small motels to five-star hotels\u003c\/li\u003e \u003cli\u003eNew sections on yield management, lodging environments, franchise companies, and management organizations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eHotel and Lodging Management\u003c\/i\u003e, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.Hotel and Lodging Management, Second Edition is a comprehensive tool to help readers develop the understanding, knowledge, and skills to be tomorrow's management leaders.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989372322021,"sku":"NP9780471474470","price":68.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471474470.jpg?v=1761783856","url":"https:\/\/k12savings.com\/es\/products\/hotel-and-lodging-management-isbn-9780471474470","provider":"K12savings","version":"1.0","type":"link"}