{"product_id":"hospitality-marketing-management-isbn-9781118988954","title":"Hospitality Marketing Management","description":"\u003cb\u003e\u003ci\u003eHospitality Marketing Management, 6th Edition\u003c\/i\u003e\u003c\/b\u003e explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry. \u003cp\u003ePreface\u003c\/p\u003e \u003cp\u003eAcknowledgments\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Introduction to Hospitality Marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eThe Marketing Mix\u003c\/p\u003e \u003cp\u003eServices Marketing\u003c\/p\u003e \u003cp\u003eDestionation Marketing\u003c\/p\u003e \u003cp\u003eService Trends Affecting the Hospitality and Tourism Industry\u003c\/p\u003e \u003cp\u003eCase Study: Campus Center Hotel\u003c\/p\u003e \u003cp\u003eCase Study: Location, Location, Location?\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 The Marketing Environment and Sustainability\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eThe Marketing Environment\u003c\/p\u003e \u003cp\u003eSustainable Development\u003c\/p\u003e \u003cp\u003eManaging for Sustainability\u003c\/p\u003e \u003cp\u003eCase Study: Arizona Hotel Resort and Spa\u003c\/p\u003e \u003cp\u003eCase Study: Bushwood Country Club\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Understanding the Behavior of Hospitality Consumers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eFactors that Influence Consumer Behavior\u003c\/p\u003e \u003cp\u003eConsumer Decision-Making Model\u003c\/p\u003e \u003cp\u003eConsumer Problem-Solving Processes\u003c\/p\u003e \u003cp\u003eConsumer Problem-Solving Techniques\u003c\/p\u003e \u003cp\u003eOrganizational Buyer Behavior\u003c\/p\u003e \u003cp\u003eCase Study: Spring Break Vacation\u003c\/p\u003e \u003cp\u003eCase Study: Tempura Garden\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Market Segmentation and Positioning\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eSegmentation Variables\u003c\/p\u003e \u003cp\u003eMarket Segmentation Decisions\u003c\/p\u003e \u003cp\u003eMarket Segmentation Strategies\u003c\/p\u003e \u003cp\u003ePositioning the Product–Service Mix\u003c\/p\u003e \u003cp\u003eCase Study: Destination Market Segments\u003c\/p\u003e \u003cp\u003eCase Study: Segmenting and Positioning in the Cruise Industry\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Developing a Marketing Plan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eMarketing Plans\u003c\/p\u003e \u003cp\u003eThe Marketing Planning Process\u003c\/p\u003e \u003cp\u003eSales Forecasting\u003c\/p\u003e \u003cp\u003eCase Study: Kilts and Ale\u003c\/p\u003e \u003cp\u003eCase Study: Planning at the Westwind Resort\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Information for Marketing Decisions\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eSources of Marketing Information\u003c\/p\u003e \u003cp\u003eThe Marketing Research Process\u003c\/p\u003e \u003cp\u003eDestination Research\u003c\/p\u003e \u003cp\u003eEthical Issues in Marketing Research\u003c\/p\u003e \u003cp\u003eCase Study: The Biggest Loser Resort\u003c\/p\u003e \u003cp\u003eCase Study: Bel Air Motel\u003c\/p\u003e \u003cp\u003eAppendix: Data Collection and Sampling\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Pricing Strategy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eFactors that Affect Pricing Decisions\u003c\/p\u003e \u003cp\u003eBroad Pricing Strategies\u003c\/p\u003e \u003cp\u003ePricing Techniques and Procedures\u003c\/p\u003e \u003cp\u003eSegmented Pricing\u003c\/p\u003e \u003cp\u003eRevenue Management\u003c\/p\u003e \u003cp\u003ePricing Law and Ethics\u003c\/p\u003e \u003cp\u003eCase Study: Airline Pricing (Internet application)\u003c\/p\u003e \u003cp\u003eCase Study: The Pasta Shack\u003c\/p\u003e \u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Developing New Products and Services\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003ePlanning for New Products\u003c\/p\u003e \u003cp\u003eOrganizing for New Product Planning\u003c\/p\u003e \u003cp\u003eNew Product Development Process\u003c\/p\u003e \u003cp\u003eIdentifying Products and Services\u003c\/p\u003e \u003cp\u003eDestination Product Development\u003c\/p\u003e \u003cp\u003eCase Study: Product Development Dilemma at Rocco’s\u003c\/p\u003e \u003cp\u003eCase Study: The Development of Seasons 52\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Managing Products and Services\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eProduct Life Cycle\u003c\/p\u003e \u003cp\u003eDeveloping Strategies using the Product Life Cycle\u003c\/p\u003e \u003cp\u003eResource Allocation Models and Applications\u003c\/p\u003e \u003cp\u003eManaging in the Service Environment\u003c\/p\u003e \u003cp\u003eTechniques to Assess Customer Satisfaction\u003c\/p\u003e \u003cp\u003eCase Study: Starbucks Coffee\u003c\/p\u003e \u003cp\u003eCase Study: Service Quality at the Excelsior Hotel\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Distribution and Supply Chain Management\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eDistribution Strategy\u003c\/p\u003e \u003cp\u003eFranchising\u003c\/p\u003e \u003cp\u003eCase Study: Ice Cream Heaven\u003c\/p\u003e \u003cp\u003eCase Study: The Wing Shack\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Electronic Commerce\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eThe Scope of Electronic Commerce\u003c\/p\u003e \u003cp\u003eElectronic Commerce Strategy\u003c\/p\u003e \u003cp\u003eInternet Strategies\u003c\/p\u003e \u003cp\u003eCase Study 1: Hospitality and Tourism Web Site Analysis\u003c\/p\u003e \u003cp\u003eCase Study 2: Electronic Commerce Strategy at Malone Golf Club\u003c\/p\u003e \u003cp\u003eAppendix:  Web Site Evaluation Sheet\u003c\/p\u003e \u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Integrated Marketing Communications\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eManaging the Promotional Mix\u003c\/p\u003e \u003cp\u003eManaging the Advertising Function\u003c\/p\u003e \u003cp\u003ePlanning and Evaluating Advertising Campaigns\u003c\/p\u003e \u003cp\u003eCriticisms of Advertising\u003c\/p\u003e \u003cp\u003eCase Study: The Glen Pub\u003c\/p\u003e \u003cp\u003eCase Study: Mr. C’s Sandwich Shoppes\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Advertising and Social Media\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eDeveloping Media Plans\u003c\/p\u003e \u003cp\u003ePrint Media\u003c\/p\u003e \u003cp\u003eBroadcast Media\u003c\/p\u003e \u003cp\u003eDirect Mail\u003c\/p\u003e \u003cp\u003eSupport Media\u003c\/p\u003e \u003cp\u003eSocial Media\u003c\/p\u003e \u003cp\u003eCase Study: Social Media Use by Restaurants\u003c\/p\u003e \u003cp\u003eCase Study: Advertising Decisions for the Alexandria Inn\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Sales Promotions and Public Relations\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eSales Promotions\u003c\/p\u003e \u003cp\u003eMerchandising\u003c\/p\u003e \u003cp\u003ePublic Relations\u003c\/p\u003e \u003cp\u003eCase Study: Restaurant Sales Promotions\u003c\/p\u003e \u003cp\u003eCase Study: Promotion at Princess Suites\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Personal Selling\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eSelling to Group Markets\u003c\/p\u003e \u003cp\u003eThe Personal Selling Process\u003c\/p\u003e \u003cp\u003ePersonal Selling Tools\u003c\/p\u003e \u003cp\u003eEthical Issues in Personal Selling\u003c\/p\u003e \u003cp\u003eCase Study: College Sports Team (Role Play)\u003c\/p\u003e \u003cp\u003eCase Study: Atlantis Resort\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eGlossary\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e \u003cp\u003e\u003cb\u003eRobert D. Reid\u003c\/b\u003e is Professor and former Dean of the College of Business at James Madison University, Harrisonburg, Virginia.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDavid C. Bojanic\u003c\/b\u003e is the Anheuser-Busch Foundation Professor of Tourism at the University of Texas at San Antonio, Texas.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGet off to a great start with Wiley Student Choice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGive your students free access to the eText for 14 days and the choice to purchase the format they prefer, all at affordable prices available through \u003cb\u003ewww.WileyStudentChoice.com.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWiley Student Choice offers students:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eImmediate Access:\u003c\/b\u003e The free 14-day trial of the eText ensures students have the right course materials right away.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eChoice:\u003c\/b\u003e Wiley Student Choice offers students the option to rent or purchase an eText, or purchase a print book, all at affordable prices\u003cb\u003e.\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eA Better User Experience:\u003c\/b\u003e With enhanced eText capabilities, students can search content, highlight, take and share notes, and study anytime, anywhere, and on the device of their choice.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eHelp your students launch into learning today. Send them to \u003cb\u003ewww.WileyStudentChoice.com\u003c\/b\u003e for a free trial and exceptionally affordable prices. Or contact your Wiley representative to learn more.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ewww.WileyStudentChoice.com\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989372125413,"sku":"NP9781118988954","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118988954.jpg?v=1761783856","url":"https:\/\/k12savings.com\/es\/products\/hospitality-marketing-management-isbn-9781118988954","provider":"K12savings","version":"1.0","type":"link"}