{"product_id":"hooked-isbn-9781118637623","title":"Hooked","description":"\u003cb\u003eHow to use storytelling to move people to action\u003c\/b\u003e \u003cp\u003eIn today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.\u003c\/p\u003e \u003cp\u003eDry facts and data fade from memory over time, but an engaging story is difficult to forget. In \u003ci\u003eHooked\u003c\/i\u003e, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers proven advice on telling engaging, inspiring stories\u003c\/li\u003e \u003cli\u003eIncludes real-world examples and case studies of what to do and not to do\u003c\/li\u003e \u003cli\u003eFeatures tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor CEOs and other business leaders who need to communicate more effectively and persuasively, \u003ci\u003eHooked\u003c\/i\u003e offers effective techniques and valuable guidance.\u003c\/p\u003e \u003cp\u003eAbout the authors vii\u003c\/p\u003e \u003cp\u003eAcknowledgements ix\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003e1 What is business storytelling? 1\u003c\/p\u003e \u003cp\u003e2 The importance of business storytelling 15\u003c\/p\u003e \u003cp\u003e3 Business storytelling styles 35\u003c\/p\u003e \u003cp\u003e4 Crafting your stories 47\u003c\/p\u003e \u003cp\u003e5 Making your stories shine 87\u003c\/p\u003e \u003cp\u003e6 Practising and delivering stories 107\u003c\/p\u003e \u003cp\u003e7 Secret storytelling business 119\u003c\/p\u003e \u003cp\u003e8 Getting your stories out there 133\u003c\/p\u003e \u003cp\u003e9 Implementing storytelling into your organisation 155\u003c\/p\u003e \u003cp\u003e10 Giving it a go 181\u003c\/p\u003e \u003cp\u003eStory index 183\u003c\/p\u003e \u003cp\u003eIndex 185\u003c\/p\u003e  \u003cp\u003eGabrielle Dolan and Yamini Naidu are the founders of One Thousand \u0026amp; One, an organisation specialising in business storytelling. They have taught thousands of high-profile CEOs, leaders and professionals their winning business storytelling techniques to achieve outstanding results.\u003c\/p\u003e  \u003cp\u003eAre you ready to master the number one leadership skill for the next decade?\u003c\/p\u003e \u003cp\u003eThis book is an invitation for you to dramatically increase your leadership presence and your ability to influence. You will learn how to use storytelling to connect, engage and inspire, for unprecedented personal and business success.\u003c\/p\u003e \u003cp\u003eCommunication experts Gabrielle Dolan and Yamini Naidu share the storytelling triumphs and mistakes of global business leaders. They show you how to craft compelling stories to help you succeed in business—by getting people hooked on you and your messages.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHooked\u003c\/i\u003e  will help you to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eincrease your leadership presence\u003c\/li\u003e \u003cli\u003esignificantly strengthen your personal brand\u003c\/li\u003e \u003cli\u003einspire individuals and teams into action\u003c\/li\u003e \u003cli\u003econnect with customers to dramatically boost sales\u003c\/li\u003e \u003cli\u003ewin your next promotion!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you are ready for the challenge of being a leader who is able to truly move others then \u003ci\u003eHooked\u003c\/i\u003e  is the book for you.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989369766117,"sku":"NP9781118637623","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118637623.jpg?v=1761783847","url":"https:\/\/k12savings.com\/es\/products\/hooked-isbn-9781118637623","provider":"K12savings","version":"1.0","type":"link"}