{"product_id":"highprofit-selling-isbn-9780814420096","title":"High-Profit Selling: Win the Sale Without Compromising on Price","description":"\u003cp\u003e\u003cstrong\u003eThis book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, \u003cem\u003eHigh-Profit Selling\u003c\/em\u003e helps salespeople instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships.\u003c\/p\u003e\u003cp\u003eIn this invaluable resource, you’ll learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to avoid negotiating, actively listen to customers,\u003c\/li\u003e\n\u003cli\u003ematch the benefits of products or services with customers’ needs and pains,\u003c\/li\u003e\n\u003cli\u003econfidently communicate value,\u003c\/li\u003e\n\u003cli\u003eand ensure prospects are serious and not shopping for price.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eToo many salespeople believe that a sale at any price is better than no sale at all. \u003cem\u003eHigh-Profit Selling\u003c\/em\u003e teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142817272037,"sku":"NP9780814420096","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780814420096.jpg?v=1747941256","url":"https:\/\/k12savings.com\/es\/products\/highprofit-selling-isbn-9780814420096","provider":"K12savings","version":"1.0","type":"link"}