{"product_id":"heres-the-pitch-isbn-9781118137529","title":"Here's the Pitch","description":"\u003cb\u003eAdvice for every pitch situation a modern day entrepreneur will encounter\u003c\/b\u003e  \u003cp\u003eWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. \u003ci\u003eHere's the Pitch\u003c\/i\u003e reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHere's the Pitch\u003c\/i\u003e provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDemonstrates proven, effective pitch techniques\u003c\/li\u003e \u003cli\u003eOffers step-by-step advice for preparing your pitch\u003c\/li\u003e \u003cli\u003eHelps you develop a confident, winning mind-set\u003c\/li\u003e \u003cli\u003eExamines a range of pitch scenarios entrepreneurs frequently encounter\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. \u003ci\u003eHere's the Pitch\u003c\/i\u003e provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003eIntroduction Life’s a Pitch xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I \u003c\/b\u003e\u003cb\u003eThe Mechanics of Pitching 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 The Power Dynamics of the Pitch 3\u003c\/p\u003e \u003cp\u003eChapter 2 Stand and Deliver 17\u003c\/p\u003e \u003cp\u003eChapter 3 Engage and Inspire 27\u003c\/p\u003e \u003cp\u003eChapter 4 The Power of Stories 37\u003c\/p\u003e \u003cp\u003eChapter 5 Handling Questions 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II \u003c\/b\u003e\u003cb\u003eForms of Pitch 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 6 Attention-Grabbing Pitches 61\u003c\/p\u003e \u003cp\u003eChapter 7 The e-Pitch 73\u003c\/p\u003e \u003cp\u003eChapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III \u003c\/b\u003e\u003cb\u003eSpecific Audiences 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 9 The Sales Pitch 107\u003c\/p\u003e \u003cp\u003eChapter 10 The Investor Pitch 119\u003c\/p\u003e \u003cp\u003eChapter 11 Crowdfunding: Pitching to the People 139\u003c\/p\u003e \u003cp\u003eChapter 12 Pitching the Media 153\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV \u003c\/b\u003e\u003cb\u003ePreparation 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 13 Develop a Winning Mind-Set 163\u003c\/p\u003e \u003cp\u003eChapter 14 Prepare to Win 175\u003c\/p\u003e \u003cp\u003eBibliography 189\u003c\/p\u003e \u003cp\u003eIndex 191\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMARTIN SOORJOO\u003c\/b\u003e is a pitch strategist and founder of the San Francisco–based Investor Pitch Clinic (IPC). He coaches entrepreneurs across the United States, Canada, Europe, and India, helping them launch and raise funding.??Prior to founding the IPC, Martin spent fifteen years as an attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists, and angel investors.??This experience equipped him with unique insights into the challenges start-ups face and how investors make their decisions.??He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language. \u003c\/p\u003e\u003cp\u003eFor more information, please visit \u003cb\u003einvestorpitchclinic.com\u003c\/b\u003e   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePITCH TO WIN\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThrough his delivery of spellbinding presentations, the late Steve Jobs inspired audiences and galvanized people the world over to buy Apple products. An effective pitch has the power to make the world a better place and change an entrepreneur's life. History and modern research shows us that you can only move people to take action by reaching both their hearts and minds. Most pitches, however, are data dumps that fail to reach either. \u003c\/p\u003e\u003cp\u003eWhether you're pitching for funding, to the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. \u003ci\u003eHere's the Pitch\u003c\/i\u003e reveals powerful, proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eHere's the Pitch\u003c\/i\u003e provides advice for every possible pitch scenario. You'll discover how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eEstablish favorable power dynamics\u003c\/li\u003e \u003cli\u003eEngage and inspire your audience\u003c\/li\u003e \u003cli\u003eUse your body language and vocal delivery for maximum impact\u003c\/li\u003e \u003cli\u003eBecome a mesmerizing storyteller\u003c\/li\u003e \u003cli\u003eCreate attention-grabbing fast pitches\u003c\/li\u003e \u003cli\u003eEffectively deliver a twitpitch, e-mail pitch, and virtual and video pitches\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. \u003ci\u003eHere's the Pitch\u003c\/i\u003e provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch, time after time.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989358231781,"sku":"NP9781118137529","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118137529.jpg?v=1761783802","url":"https:\/\/k12savings.com\/es\/products\/heres-the-pitch-isbn-9781118137529","provider":"K12savings","version":"1.0","type":"link"}