{"product_id":"health-communication-theory-isbn-9781119574439","title":"Health Communication Theory","description":"\u003cp\u003e\u003cb\u003eAssembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHealth Communication Theory\u003c\/i\u003e is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work.\u003c\/p\u003e \u003cp\u003eDivided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides original chapters written by a group of global scholars working in health communication theory\u003c\/li\u003e \u003cli\u003eCovers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues\u003c\/li\u003e \u003cli\u003eEmphasizes the interdisciplinary and collaborative nature of health communication research\u003c\/li\u003e \u003cli\u003eIncludes overviews of basic health communication theory and application\u003c\/li\u003e \u003cli\u003eFeatures commentary on future directions in health communication theory\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eHealth Communication Theory\u003c\/i\u003e is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.\u003c\/p\u003e \u003cp\u003e  Part I: Perspectives on the Field of Health Communication\u003c\/p\u003e \u003cp\u003eCh. 1: Basics of Health Communication Theory\u003c\/p\u003e \u003cp\u003eTeresa Thompson and James D. Robinson\u003c\/p\u003e \u003cp\u003eCh. 2: Segmenting Priority Audiences Employing Individual Difference Variables to Improve Health Promotion Efforts\u003c\/p\u003e \u003cp\u003eBrian Quick, Tobias Reynolds-Tylus, Salah H. Al-Ghaithi, and Michael Mackert\u003c\/p\u003e \u003cp\u003eCh. 3: When Theory and Methods Intertwine\u003c\/p\u003e \u003cp\u003eJill Yamasaki\u003c\/p\u003e \u003cp\u003ePart II: Perspectives on Dyads and Groups\u003c\/p\u003e \u003cp\u003eCh. 4: Interpersonal Health Communication Theories\u003c\/p\u003e \u003cp\u003eMaria Brann, Jennifer Bute, Maureen Keeley, Sandra Petronio, Rachyl Pines, and Bernadette Watson\u003c\/p\u003e \u003cp\u003eCh. 5: Families Interacting in the Health Care Context\u003c\/p\u003e \u003cp\u003eMaureen Keeley and Hannah Jones\u003c\/p\u003e \u003cp\u003eCh. 6: Theoretical Frameworks of Provider-Patient Interaction\u003c\/p\u003e \u003cp\u003ePeter J. Schulz and Shaohai Jiang\u003c\/p\u003e \u003cp\u003ePart III: Perspectives on Influence Processes\u003c\/p\u003e \u003cp\u003eCh. 7: Information-Processing and Cognitive Theories\u003c\/p\u003e \u003cp\u003eMonique Mitchell Turner, Youjin Jang, and Shawn Turner\u003c\/p\u003e \u003cp\u003eCh. 8: Theories of Affective Impact\u003c\/p\u003e \u003cp\u003eRobin Nabi\u003c\/p\u003e \u003cp\u003eCh. 9: Theories of Behavior\u003c\/p\u003e \u003cp\u003eMarco Yzer and Rebekah Nagler\u003c\/p\u003e \u003cp\u003eCh. 10: Theories of Message Effects\u003c\/p\u003e \u003cp\u003eJames Robinson, Yan Tian, and Jeanine Warisse-Turner\u003c\/p\u003e \u003cp\u003ePart IV: Perspectives on Organisations and Society\u003c\/p\u003e \u003cp\u003eCh. 11: Social Psychological Influences on Health Communication: An Examination of Four Theories\u003c\/p\u003e \u003cp\u003eYanqin Liu and Anthony Roberto\u003c\/p\u003e \u003cp\u003eCh. 12: Theories of Public Relations\u003c\/p\u003e \u003cp\u003eArunima Krishna\u003c\/p\u003e \u003cp\u003eCh. 13: Theories of Uncertainty\u003c\/p\u003e \u003cp\u003eAustin S. Babrow, Marianne S. Matthias, Sarah M. Parsloe, and Anne M. Stone\u003c\/p\u003e \u003cp\u003eCh. 14: Cultural Theories of Health Communication\u003c\/p\u003e \u003cp\u003eEvelyn Ho and Barbara Sharf\u003c\/p\u003e \u003cp\u003eCh. 15: Effects of Digital Media Technology on Health Communication\u003c\/p\u003e \u003cp\u003eShyam Sundar and Maria D. Molinar\u003c\/p\u003e \u003cp\u003ePart V: Perspectives on the Future\u003c\/p\u003e \u003cp\u003eCh. 16: Directions in Health Communication Theory\u003c\/p\u003e \u003cp\u003eDannielle Kelley and Brian Southwell\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTeresa L. Thompson\u003c\/b\u003e is Professor Emerita of Communication at the University of Dayton, Ohio. She has been the Editor of the journal \u003ci\u003eHealth Communication\u003c\/i\u003e for more than 33 years, and has edited the \u003ci\u003eRoutledge Handbook of Health Communication\u003c\/i\u003e and \u003ci\u003eSage Encyclopedia of Health Communication.\u003c\/i\u003e Dr. Thompson is esteemed for both her contributions to the field and for her proficiency in coordinating the work of other scholars and editorial staff.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePeter J. Schulz\u003c\/b\u003e is Professor at the University of Lugano, Switzerland, where he is Director of the Institute of Communication and Health. Together with Paul Cobley, London, he is Editor of the Series \u003ci\u003eHandbooks of Communication Science\u003c\/i\u003e (HoCS, 42 volumes, Berlin: DeGruyter \u0026amp; Mouton). Since 2017 he is also Honorary Professor at ANU (Australian National University, Canberra).\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHEALTH COMMUNICATION THEORY\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssembles the most important theories in the field of health communication in one comprehensive volume, designed for students??and practitioners alike\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHealth Communication Theory\u003c\/i\u003e is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work.\u003c\/p\u003e \u003cp\u003eDivided into three parts, this volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides original chapters written by a group of global scholars working in health communication theory\u003c\/li\u003e \u003cli\u003eCovers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues\u003c\/li\u003e \u003cli\u003eEmphasizes the interdisciplinary and collaborative nature of health communication research\u003c\/li\u003e \u003cli\u003eIncludes overviews of basic health communication theory and application\u003c\/li\u003e \u003cli\u003eFeatures commentary on future directions in health communication theory\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eHealth Communication Theory\u003c\/i\u003e is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989350629605,"sku":"NP9781119574439","price":41.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119574439.jpg?v=1761783773","url":"https:\/\/k12savings.com\/es\/products\/health-communication-theory-isbn-9781119574439","provider":"K12savings","version":"1.0","type":"link"}