{"product_id":"handbook-of-marketing-for-continuing-education-isbn-9780470623121","title":"Handbook of Marketing for Continuing Education","description":"This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses. \u003cp\u003ePart One: The Components of Effective Marketing\u003c\/p\u003e \u003cp\u003ePart Two: Positioning Your Organization in the Market\u003c\/p\u003e \u003cp\u003ePart Three: Effective Direct-Mail Marketing\u003c\/p\u003e \u003cp\u003ePart Four: Effective Public Relations\u003c\/p\u003e \u003cp\u003ePart Five: Effective Advertising\u003c\/p\u003e \u003cp\u003ePart Six: Effective Personal Sales\u003c\/p\u003e \u003cp\u003ePart Seven: Making Marketing Work in Your Organization\u003c\/p\u003e \u003cp\u003ePart Eight: Strategies for Ongoing Success in Marketing\u003c\/p\u003e \u003cb\u003eROBERT G. SIMERLY\u003c\/b\u003e is dean of the Division of Continuing Studies and professor of adult and continuing education at the University of Nebraska, Lincoln. In addition to \u003ci\u003eHandbook of Marketing for Continuing Education\u003c\/i\u003e (1989), his Jossey-Bass books include \u003ci\u003eStrategic Planning and Leadership in Continuing Education\u003c\/i\u003e (1987), and \u003ci\u003ePlanning and Marketing Conferences and Workshops\u003c\/i\u003e (1990).","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989335851237,"sku":"NP9780470623121","price":70.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470623121.jpg?v=1761783715","url":"https:\/\/k12savings.com\/es\/products\/handbook-of-marketing-for-continuing-education-isbn-9780470623121","provider":"K12savings","version":"1.0","type":"link"}