{"product_id":"guerrilla-negotiating-isbn-9780471330219","title":"Guerrilla Negotiating","description":"\"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book.\" -Mark Victor Hansen, coauthor, Chicken Soup for the Soul.\u003cbr\u003e \u003cbr\u003e \"The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book.\" -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com.\u003cbr\u003e \u003cbr\u003e \"The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it.\"-Jim Cathcart, author, The Acorn Principle.\u003cbr\u003e \u003cbr\u003e GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.Guerilla Negotiating gehört zur Guerilla Marketing Reihe und wurde speziell für jene Unternehmen geschrieben, die ihre Margen trotz der billiger anbietenden Konkurrenz behaupten müssen. Als Folgetitel zu Guerilla Selling (1992) liefert dieses Buch Vertretern, Vertriebsmanagern, Marketing Managern und Kleinunternehmern ein wahres Arsenal von Tücken und Techniken, mit deren Hilfe sie die Erreichung ihrer Ziele sicherstellen können. Es ist das allererste Buch, das Guerilla Vertriebs- und Marketingtaktiken auf das einzigartige, spannungsgeladene Verhandlungsumfeld anwendet. Vollgepackt mit Insider-Tips, wie man teurer verkauft als die Konkurrenz! Hier lernen Sie, worin sich die Guerilla-Verhandlungstaktik von der üblichen Verhandlungstechnik unterscheidet; 5 Gründe, warum die Fähigkeiten, die einen guten Vertreter ausmachen, ihn in der Verhandlung scheitern lassen; die 10 häufigsten Fehler beim Verhandeln, 100 Verhandlungswaffen, 20 Dinge, die Sie in einer Verhandlung verlangen können und --- vieles mehr. Sachlich nüchtern und verständlich geschrieben mit einer Fülle von Fallstudien und Beispielen. (y06\/99)  Why Negotiate?\u003cbr\u003e \u003cbr\u003e Negotiating Styles.\u003cbr\u003e \u003cbr\u003e Guerrilla Negotiating Weapons.\u003cbr\u003e \u003cbr\u003e Guerrilla Negotiating Tactics.\u003cbr\u003e \u003cbr\u003e Guerrilla Negotiating Power Words.\u003cbr\u003e \u003cbr\u003e Guerrilla Strategies That Fortify Your Position.\u003cbr\u003e \u003cbr\u003e How Guerrillas Win on Price.\u003cbr\u003e \u003cbr\u003e Opening Maneuvers.\u003cbr\u003e \u003cbr\u003e How to Find Out What They Want.\u003cbr\u003e \u003cbr\u003e Controlling the Negotiation.\u003cbr\u003e \u003cbr\u003e Gaining the High Ground.\u003cbr\u003e \u003cbr\u003e How to Keep the Deal Together.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Index.\u003cbr\u003e \u003cbr\u003e About the Authors.\u003cbr\u003e \u003cbr\u003e About the Guerrilla Group Inc.  JAY CONRAD LEVINSON is the author of the bestselling Guerrilla Marketing Series.\u003cbr\u003e \u003cbr\u003e MARK S. A. SMITH, an internationally acclaimed speaker and writer on business, has over 300 articles published and is past president of the Colorado Speakers Association.\u003cbr\u003e \u003cbr\u003e ORVEL RAY WILSON, CSP, is an internationally acclaimed author and speaker on sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international training and consulting firm serving clients large and small.  \"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book.\" -Mark Victor Hansen, coauthor, Chicken Soup for the Soul.\u003cbr\u003e \u003cbr\u003e \"The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book.\" -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com.\u003cbr\u003e \u003cbr\u003e \"The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it.\"-Jim Cathcart, author, The Acorn Principle.\u003cbr\u003e \u003cbr\u003e GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989317402853,"sku":"NP9780471330219","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471330219.jpg?v=1761783644","url":"https:\/\/k12savings.com\/es\/products\/guerrilla-negotiating-isbn-9780471330219","provider":"K12savings","version":"1.0","type":"link"}