{"product_id":"guerrilla-marketing-for-job-hunters-3-0-isbn-9781118019092","title":"Guerrilla Marketing for Job Hunters 3.0","description":"\u003cb\u003eThe latest strategies for job hunters revealed in this revised and updated edition\u003c\/b\u003e \u003cp\u003eThis new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresent your skills in creative new ways that stand out in today's hyper-competitive job market\u003c\/li\u003e \u003cli\u003eEmploy little-known search engine optimization tricks used by top headhunters\u003c\/li\u003e \u003cli\u003eIntegrated web site updated bi-weekly to remain state-of-the-moment\u003c\/li\u003e \u003cli\u003ePart of the \u003cb\u003eGuerrilla Marketing Series\u003c\/b\u003e, the bestselling marketing book series\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.\u003c\/p\u003e  Foreword Darren Hardy.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eDisclaimer.\u003c\/p\u003e \u003cp\u003eIntroduction The Winner’s Edge.\u003c\/p\u003e \u003cp\u003eKey Concepts: Why the job market has drastically changed. The importance of keywords.\u003c\/p\u003e \u003cp\u003eChapter 1 Why You Need to Become a Guerrilla Job Hunter.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe New Global America.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: The #1 secret to a successful job search. Details the elements of your successful plan.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I YOUR GUERRILLA MIND-SET.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Personal Branding Guerrilla Style.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eShape Up Your Brand with Attitude.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: The skills employers seek. How to build your brand for free and make employers call you.\u003c\/p\u003e \u003cp\u003eChapter 3 Attitude Check.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUpfront and Personal.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to stay focused. How to right the typical mistakes job hunters make.\u003c\/p\u003e \u003cp\u003eChapter 4 Your Guerrilla Strategy.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThink Like a General—Execute Like a Sergeant.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to crack the hidden job market. Tools and tactics for staying on top.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II WEAPONS THAT MAKE YOU A GUERRILLA.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 5 Your Research Plan.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eResearch: The Guerrilla’s Competitive Edge.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to locate opportunities before your competition does.\u003c\/p\u003e \u003cp\u003eChapter 6 Resume Writing and Cover Letter Boot Camp.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eOverhaul Your Personal Marketing Materials.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: Creating your marketing materials: cover letters and resumes that will be read instead of tossed.\u003c\/p\u003e \u003cp\u003eChapter 7 Guerrilla Networking.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eA Radical Approach.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: Effortless networking that really works in any market.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III TACTICS THAT MAKE YOU A GUERRILLA.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8 LinkedIn—the 800-Pound Gorilla.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eYour “Be Found” Epicenter.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to use LinkedIn to be found and other strategies.\u003c\/p\u003e \u003cp\u003eChapter 9 Digital Breadcrumbs.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePlugged In—Turned On—Tuned In.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to leverage social media and social networking.\u003c\/p\u003e \u003cp\u003eChapter 10 Commando Tactics.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e15 Breakthrough Strategies That Work.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to get in front of the people you want to meet with.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART IV YOUR GUERRILLA JOB-HUNTING CAMPAIGN.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11 The Force Multiplier Effect in Action.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e12 Sample Campaigns.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: Case studies of ordinary people who achieved extraordinary results by taking control of their job search.\u003c\/p\u003e \u003cp\u003eChapter 12 Hand-to-Hand Combat.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWinning the Face-to-Face Interview.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: What to do and say before, during, and after the interview to land the offer.\u003c\/p\u003e \u003cp\u003eChapter 13 Negotiating the Deal.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHow to Bargain with Confidence.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: How to get what you want without fighting.\u003c\/p\u003e \u003cp\u003eChapter 14 Career Lancing.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAll—Ways—Ready.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eKey Concepts: What’s next?\u003c\/p\u003e \u003cp\u003eBonuses.\u003c\/p\u003e \u003cp\u003eAbout the Authors.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cp\u003e Free Job Search Resources.\u003c\/p\u003e  \u003cb\u003eJay Conrad Levinson\u003c\/b\u003e is Chairman of Guerrilla Marketing International as well as the author of the number one bestselling marketing series in history, Guerrilla Marketing. Along with his fifty-seven other books, he has collectively sold 22 million copies in over sixty-one languages worldwide. He taught this topic for ten years at the University of California in Berkeley. www.gmarketing.com  \u003cp\u003e\u003cb\u003eDavid E. Perry\u003c\/b\u003e is coauthor of Guerrilla Marketing for Job Hunters as well as the author of Career Guide for the High-Tech Professional. Nicknamed the \"Rogue Recruiter\" by the Wall Street Journal, he has personally negotiated more than $184 million in compensation as Managing Director of Perry–Martel International, one of North America's top recruiting and placement firms.\u003c\/p\u003e  \u003cp\u003eIn today's job jungle, the guerrilla is king\u003c\/p\u003e \u003cp\u003eLanding your dream job today requires that you be both the hunter and the hunted. Guerrilla Marketing for Job Hunters 3.0 explains in step-by-step detail how to use the newest social networking sites and digital tools to perform a precision-guided, all-out job-hunting assault. Get access to cheatsheets, case studies, before-and-after sample resumes and cover letters, and proven tactics that you can tailor to your situation to make it drop-dead simple to find a job fast.\u003c\/p\u003e \u003cp\u003e\"It's rare to find an expert whose advice is novel and tangible. So much career counseling tends to be one or the other or neither. Guerrilla Marketing for Job Hunters 3.0 manages both; it's loaded with original ideas for job seekers stuck in a rut.\" —New York Post\u003c\/p\u003e \u003cp\u003e\"Levinson and Perry avoid the airy-fairy, none of that 50,000-foot-view stuff you're used to reading in career books. This is down n' dirty, practical advice for today's hyper competitive job market.\" —J. Donaldson, Job Hunter, Detroit\u003c\/p\u003e \u003cp\u003e\"Anyone unfortunate enough to be seeking a job in this market knows that the traditional methods can be dead ends. Here, many of the latest techniques recommended by headhunters are punctuated with war stories and step-by-step advice.\" —Kiplinger's Personal Finance\u003c\/p\u003e \u003cp\u003e\"An e-mail chain letter combined with a targeted Facebook ad generated leads within hours.\" —Christa MP, Student, Toronto\u003c\/p\u003e \u003cp\u003e\"David is the most intelligent and tenacious recruiter I know, and he's put all of his energy and more into this book. If you're looking to effectively attack the job market with zeal and enthusiasm I've got only one piece of advice for you: read this book.\"—Jim Donnelly, Editor-in-Chief, Ottawa Business Journal\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989317337317,"sku":"NP9781118019092","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118019092.jpg?v=1761783646","url":"https:\/\/k12savings.com\/es\/products\/guerrilla-marketing-for-job-hunters-3-0-isbn-9781118019092","provider":"K12savings","version":"1.0","type":"link"}