{"product_id":"growth-champions-isbn-9781119954132","title":"Growth Champions","description":"\u003cb\u003eUnique insights and fresh perspectives on business growth and innovation\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eGrowth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them?\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGrowth Champions\u003c\/i\u003e looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P\u0026amp;G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack.\u003c\/p\u003e  About The Growth Agenda iv  \u003cp\u003eAbout the Contributors v\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003ePart I – The Growth Agenda: The Changing Dynamics of Innovation 13\u003c\/p\u003e \u003cp\u003e1 – Why Growth? The Economist’s Perspective 16\u003c\/p\u003e \u003cp\u003e2 – Alternative Strategic Approaches to Growth 24\u003c\/p\u003e \u003cp\u003e3 – Drivers of Change 37\u003c\/p\u003e \u003cp\u003e4 – New Approaches to Growth 49\u003c\/p\u003e \u003cp\u003ePart II – The Growth Champions 57\u003c\/p\u003e \u003cp\u003e5 – Nestlé and PepsiCo – Changing food and drink for the better 61\u003c\/p\u003e \u003cp\u003e6 – Audi and Samsung Electronics – Design as the growth driver 81\u003c\/p\u003e \u003cp\u003e7 – Reckitt Benckiser and Procter \u0026amp; Gamble – Making the most of insight 101\u003c\/p\u003e \u003cp\u003e8 – Starwood Hotels and Inditex – Delivering a unique customer experience 121\u003c\/p\u003e \u003cp\u003e9 – Amazon and Google – Expertly using data to get ever closer\u003c\/p\u003e \u003cp\u003eto customers 143\u003c\/p\u003e \u003cp\u003e10 – Narayana Hrudayalaya and Novo Nordisk – Reinventing healthcare 163\u003c\/p\u003e \u003cp\u003e11 – Rolls-Royce and ARM – Technology partnerships for growth 183\u003c\/p\u003e \u003cp\u003e12 – BASF and Shell – Growth in a resource-constrained world 201\u003c\/p\u003e \u003cp\u003e13 – Tata and Bharti – Leapfrogging from India 221\u003c\/p\u003e \u003cp\u003e14 – LEGO and Apple – Bringing magic to the everyday 241\u003c\/p\u003e \u003cp\u003ePart III – The Growth Challenge: Lessons for the Future 265\u003c\/p\u003e \u003cp\u003e15 – Key Characteristics 267\u003c\/p\u003e \u003cp\u003e16 – Further Common Traits 281\u003c\/p\u003e \u003cp\u003e17 – Future Challenges 287\u003c\/p\u003e \u003cp\u003e18 – The Growth Agenda – The Essential Implications 298\u003c\/p\u003e \u003cp\u003eResources and References 302\u003c\/p\u003e \u003cp\u003eAppendix \u003cb\u003e–\u003c\/b\u003e Key Data for the Growth Champions 313\u003c\/p\u003e \u003cp\u003eContributor Credits 332\u003c\/p\u003e \u003cp\u003eIndex 333\u003c\/p\u003e  \u003cp\u003e\"A concise and intriguing look at companies that have flourished during difficult economic times.\"(\u003cem\u003eHR,\u003c\/em\u003e April 2012) \u003c\/p\u003e\u003cp\u003e\"Looking at the most successful growth companies of the last decade, the Growth Agenda team draws on extensive analysis, of what delivers sustained growth.\" (\u003cem\u003easkGrapevine HR,\u003c\/em\u003e May 2012)  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTim Jones\u003c\/b\u003e is a recognised expert in innovation and future growth. He is currently Programme Director of the Future Agenda project ?] the world's first global open foresight programme and founder of Innovaro, the leading innovation strategy and insight firm. Tim has advised companies like BBC, BP, BT, Experian, GM, Johnson \u0026amp; Johnson, KPN, Marks \u0026amp; Spencer, Mars, O2, Shell and Zurich Financial as well as several government bodies across Europe and Asia.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr Palie Smart\u003c\/b\u003e is a Senior Lecturer in Strategic Innovation Management and was the Deputy Director of the Innovation Leadership Centre at Cranfield business school.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989317173477,"sku":"NP9781119954132","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119954132.jpg?v=1761783643","url":"https:\/\/k12savings.com\/es\/products\/growth-champions-isbn-9781119954132","provider":"K12savings","version":"1.0","type":"link"}