{"product_id":"green-to-gold-isbn-9780470393741","title":"Green to Gold","description":"From the Publishers Weekly review:\u003cbr\u003e \"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though \"no company the authors know of is on a truly long-term sustainable course,\" Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste \"take-back\" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. \" \u003cp\u003ePreface to the Paperback Edition x i\u003c\/p\u003e \u003cp\u003ePreface xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eIntroduction: The Environmental Lens 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Preparing for a New World\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Eco-Advantage 7\u003cbr\u003eIssues and opportunities for business in an environmentally sensitive world\u003c\/p\u003e \u003cp\u003e2 Natural Drivers of the Green Wave 31\u003cbr\u003eEnvironmental problems and how they shape markets\u003c\/p\u003e \u003cp\u003e3 Who’s Behind the Green Wave? 65\u003cbr\u003eStakeholders and the power they wield\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Strategies for Building Eco-Advantage\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Managing the Downside 105\u003cbr\u003eGreen-to-Gold Plays to reduce cost and risk\u003c\/p\u003e \u003cp\u003e5 Building the Upside 122\u003cbr\u003eGreen-to-Gold Plays to drive revenues and create intangible value\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three What WaveRiders Do\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 The Eco-Advantage Mindset 145\u003cbr\u003eLooking through an environmental lens\u003c\/p\u003e \u003cp\u003e7 Eco-Tracking 166\u003cbr\u003eUnderstanding your company’s environmental “footprint”\u003c\/p\u003e \u003cp\u003e8 Redesigning Your World 195\u003cbr\u003eDesigning for the environment and “greening” the supply chain\u003c\/p\u003e \u003cp\u003e9 Inspiring an Eco-Advantage Culture 206\u003cbr\u003eCreating an organizational focus on environmental stewardship\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Four Putting It All Together\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Why Environmental Initiatives Fail 235\u003cbr\u003ePitfalls to avoid on the way to Eco-Advantage\u003c\/p\u003e \u003cp\u003e11 Taking Action 260\u003cbr\u003eExecution for sustained competitive advantage\u003c\/p\u003e \u003cp\u003e12 Eco-Advantage Strategy 281\u003cbr\u003eKey Eco-Advantage plays, tools, and plans\u003c\/p\u003e \u003cp\u003eAppendix I: Additional Resources 305\u003c\/p\u003e \u003cp\u003eAppendix II: Methodological Overview 311\u003c\/p\u003e \u003cp\u003eAppendix III: Frequently Asked Questions 317\u003c\/p\u003e \u003cp\u003eNotes,* 323\u003c\/p\u003e \u003cp\u003eIndex 353\u003c\/p\u003e \u003cp\u003e* References are not noted in the text but are shown by page number and key words beginning after the Appendixes.\u003c\/p\u003e \u003ci\u003e\"An excellent, updated primer that tracks the A to Z of getting a grip on green as a business leader.\"\u003c\/i\u003e (CNBC European Business, April 2009)  \u003cp\u003e\u003cb\u003eDANIEL C. ESTY\u003c\/b\u003e is the Hillhouse Professor at Yale University and Director of the Center for Business and the Environment at Yale (www.yale.edu\/CBEY). Author or editor of nine books and dozens of articles, Dan is one of the world's leading corporate environmental strategy experts with twenty years of experience working with companies of all sizes and across many industries worldwide. He served as a senior official at the U.S. Environmental Protection Agency in the early 1990s and is presently Chairman of Esty Environmental Partners (www.EstyEP.com).  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eANDREW S. WINSTON\u003c\/b\u003e advises some of the world's leading companies on how to profit from environmental thinking. He is also a highly respected and dynamic speaker, exploring the business benefits of going green with audiences around the world. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions in marketing and business development at Time Warner and MTV. See www.andrewwinston.com for more information.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE LEADING GUIDE TO DRIVING GROWTH AND PROFITS THROUGH GREEN STRATEGY—NOW REVISED AND UPDATED\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"No executive can afford to ignore the Green Wave sweeping the business world. This book shows how to make sustainability a core element of strategy—and profit from it.\"\u003cbr\u003e \u003cb\u003e— CHAD HOLLIDAY,\u003c\/b\u003e Chairman, DuPont \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eGreen to Gold\u003c\/i\u003e provides the definitive thinking on how business leaders can address environmental issues.\"\u003cbr\u003e \u003cb\u003e—MICHAEL E. PORTER,\u003c\/b\u003e Professor, Harvard Business School  \u003c\/p\u003e\u003cp\u003e\"The future of our country depends on getting on a sustainable track . . . \u003ci\u003eGreen to Gold\u003c\/i\u003e blazes a trail for businesses of all kinds to follow.\"\u003cbr\u003e \u003cb\u003e—MICHAEL MORRIS,\u003c\/b\u003e CEO, American Electric Power  \u003c\/p\u003e\u003cp\u003e\"Rich with both big-picture thinking and practical suggestions.\"\u003cbr\u003e \u003cb\u003e—LARRY LINDEN,\u003c\/b\u003e Advisory Director, Goldman Sachs  \u003c\/p\u003e\u003cp\u003e\"A compelling blueprint for how companies can address critical environmental problems.\"\u003cbr\u003e \u003cb\u003e—WILLIAM K. REILLY,\u003c\/b\u003e former Administrator, U.S. Environmental Protection Agency  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eGreen to Gold\u003c\/i\u003e is a must-read for the twenty-first-century CEO.\"\u003cbr\u003e \u003cb\u003e—TENSIE WHELAN,\u003c\/b\u003e Executive Director, Rainforest Alliance\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989313470693,"sku":"NP9780470393741","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470393741.jpg?v=1761783630","url":"https:\/\/k12savings.com\/es\/products\/green-to-gold-isbn-9780470393741","provider":"K12savings","version":"1.0","type":"link"}