{"product_id":"great-fundraising-organizations-isbn-9781394278251","title":"Great Fundraising Organizations","description":"\u003cp\u003e\u003cb\u003eUnlock new growth opportunities by transforming your organization's approach to fundraising\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGreat Fundraising Organizations,\u003c\/i\u003e renowned nonprofit consultant Alan Clayton delivers a proven blueprint for charities and non-profits worldwide to scale their fundraising efforts and their effectiveness. Based on data gathered over twenty years of work with more than 500 organizations including Unicef and WWF, this book explains exactly what works and why, revealing to readers the rigorously researched mindsets, strategies, and practices in use by Great Fundraising Organizations (GFOs)—rare organizations that have the ability to unlock the fundraising revenue they need to meet or exceed performance and mission goals. \u003c\/p\u003e\u003cp\u003eAccessible, confident, and infused with Clayton's signature style of observational humor, this book delivers everything readers need to fundraise more effectively with certainty, clarity, and confidence. Some of the ideas explored by Clayton include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eEvidence to explain why some non-profits dramatically grow their revenues whilst others don't.\u003c\/li\u003e \u003cli\u003eWhat makes leadership for a Great Fundraising Organization different.\u003c\/li\u003e \u003cli\u003eThat a precise set of internal behaviours are more important in driving growth than external factors.\u003c\/li\u003e \u003cli\u003eWhy some fundraising communications drive growth and why some don't.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGreat Fundraising Organizations\u003c\/i\u003e earns a well-deserved spot on the bookshelves of nonprofit CEOs, directors of fundraising, board chairs and members, and all fundraising professionals seeking to apply tried-and-tested methods for fundraising success and growth to their organizations. \u003c\/p\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eIntroduction: “How Can It Be So Hard to Save a Child?” 1\u003c\/p\u003e \u003cp\u003eLearning from the Best 3\u003c\/p\u003e \u003cp\u003eResearch on the Great Fundraising Organizations 5\u003c\/p\u003e \u003cp\u003eDiscovering the Red Dot 7\u003c\/p\u003e \u003cp\u003eTurning Intuition into Methodology 10\u003c\/p\u003e \u003cp\u003eWhat You Can Expect from This Book 13\u003c\/p\u003e \u003cp\u003eThe Delight of Doing a Good Thing 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Triggering the Red Dot 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Two Businesses, One Mission 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTwo Businesses 24\u003c\/p\u003e \u003cp\u003eThree Conflicts 30\u003c\/p\u003e \u003cp\u003eCultural Conflict 30\u003c\/p\u003e \u003cp\u003eInvestment Conflict 33\u003c\/p\u003e \u003cp\u003eCommunications Conflict 35\u003c\/p\u003e \u003cp\u003eBe the Best at Both 37\u003c\/p\u003e \u003cp\u003eRespect and Dialogue 38\u003c\/p\u003e \u003cp\u003eEducation 39\u003c\/p\u003e \u003cp\u003eA Shared Ambition 40\u003c\/p\u003e \u003cp\u003eWhat Can You Do? 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 From Governance to Growth: The Trifecta 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Trifecta Is a Leadership Issue 53\u003c\/p\u003e \u003cp\u003eThink Big Picture 55\u003c\/p\u003e \u003cp\u003eFocus on Leading People 55\u003c\/p\u003e \u003cp\u003eLive with Uncertainty 55\u003c\/p\u003e \u003cp\u003eShifting Mindsets: From Governance to Growth 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Alignment Begins with the New Ambition 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCascading Effect 69\u003c\/p\u003e \u003cp\u003eCommunications Hierarchy 70\u003c\/p\u003e \u003cp\u003ePurpose Versus New Ambition 72\u003c\/p\u003e \u003cp\u003e“We Have a Problem. You Can Help Solve It.” 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Not Any Ambition Will Do 83\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePragmatism to Idealism 86\u003c\/p\u003e \u003cp\u003eWhy, What, How 90\u003c\/p\u003e \u003cp\u003eDifferentiate Your Organization 91\u003c\/p\u003e \u003cp\u003eProblem 91\u003c\/p\u003e \u003cp\u003eProposed Solution 91\u003c\/p\u003e \u003cp\u003ePersonality 92\u003c\/p\u003e \u003cp\u003ePassion 92\u003c\/p\u003e \u003cp\u003eChecklist for a Good Ambition 92\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Investment and Ambition 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDeciding Your Financial Aspiration 104\u003c\/p\u003e \u003cp\u003eThe Power of Long-Term Thinking 107\u003c\/p\u003e \u003cp\u003eUnderstanding Investment 111\u003c\/p\u003e \u003cp\u003eTypes of Investments 113\u003c\/p\u003e \u003cp\u003eSources of Investment 114\u003c\/p\u003e \u003cp\u003eCalculating Investment 115\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Culture and Ambition 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy a Donor-Conscious Organization? 125\u003c\/p\u003e \u003cp\u003eWhat Stops Great Fundraising? 127\u003c\/p\u003e \u003cp\u003eCreating a Donor-Conscious Organization 128\u003c\/p\u003e \u003cp\u003eQuality Management Systems: Building Blocks for Great Fundraising 128\u003c\/p\u003e \u003cp\u003eMemetics 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Striving for Emotional Excellence 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 You Are in the Emotions Business 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePrejudice Against Emotions 145\u003c\/p\u003e \u003cp\u003eTruth Well-Told 147\u003c\/p\u003e \u003cp\u003eThe Science of Storytelling: Focus Your Emotion 149\u003c\/p\u003e \u003cp\u003eFind Your Magic 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Identifying Donor Needs 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIdentifying Versus Changing Needs 162\u003c\/p\u003e \u003cp\u003eWhy People Give 164\u003c\/p\u003e \u003cp\u003eHealing 164\u003c\/p\u003e \u003cp\u003eHappiness 165\u003c\/p\u003e \u003cp\u003eSelf-Esteem 165\u003c\/p\u003e \u003cp\u003eConnection 166\u003c\/p\u003e \u003cp\u003eMeaningful Life 166\u003c\/p\u003e \u003cp\u003eIdentifying Your Donors 167\u003c\/p\u003e \u003cp\u003eIdentifying Your Donor’s Needs 171\u003c\/p\u003e \u003cp\u003ePsychographic Model 171\u003c\/p\u003e \u003cp\u003eBiological Model 175\u003c\/p\u003e \u003cp\u003eIdentity Model 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Meeting Donor Needs: Creating Great Fundraising Communications 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMeeting Donor Needs 186\u003c\/p\u003e \u003cp\u003eExquisite Stories 190\u003c\/p\u003e \u003cp\u003eCreating Great Fundraising Communications 195\u003c\/p\u003e \u003cp\u003eWhere Does Brand Fit In? 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Financial Leadership 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstand Lifetime Value and Growth 208\u003c\/p\u003e \u003cp\u003eTest to Make Ideas Work 210\u003c\/p\u003e \u003cp\u003eTest 1: Will Anyone Give to Us? 211\u003c\/p\u003e \u003cp\u003eTest 2: Improve Cost per Acquisition 212\u003c\/p\u003e \u003cp\u003eTest 3: Look at All the Details 212\u003c\/p\u003e \u003cp\u003eTest 4: How Do You Maximize Lifetime Value? 213\u003c\/p\u003e \u003cp\u003eBe Proactive 214\u003c\/p\u003e \u003cp\u003eGet on the Front Foot 215\u003c\/p\u003e \u003cp\u003eTrain Them on the Financials 215\u003c\/p\u003e \u003cp\u003eChange How You Report Progress and Learnings 216\u003c\/p\u003e \u003cp\u003eHelp the Senior Leadership Team Manage Risk 217\u003c\/p\u003e \u003cp\u003eBe Financially Astute 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Leadership Decisions 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHierarchy of Purpose 224\u003c\/p\u003e \u003cp\u003eFear of Criticism 226\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 How to Get Going 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEight Steps to Success 238\u003c\/p\u003e \u003cp\u003eBuild Your Troupe 239\u003c\/p\u003e \u003cp\u003eTrain Your Leadership 239\u003c\/p\u003e \u003cp\u003eCreate a New Ambition 240\u003c\/p\u003e \u003cp\u003eEmbed the Culture 240\u003c\/p\u003e \u003cp\u003eData 241\u003c\/p\u003e \u003cp\u003eCreate an Investment Plan 241\u003c\/p\u003e \u003cp\u003eLine Up and Go 241\u003c\/p\u003e \u003cp\u003eKeep Going 242\u003c\/p\u003e \u003cp\u003eBonus: Do it all Again 242\u003c\/p\u003e \u003cp\u003eConclusion 249\u003c\/p\u003e \u003cp\u003eAcknowledgments 255\u003c\/p\u003e \u003cp\u003eIndex 259\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eALAN CLAYTON\u003c\/b\u003e is the founder and CEO of Revolutionise International, a fourteen-year-old consultancy that works with name-brand NGOs worldwide to “accelerate people with purpose.” His firm has helped more than 500 organizations, including UNICEF, WWF, Oxfam, and many smaller and medium sized nonprofits solve their problems through a signature blend of research, teaching, and execution.   \u003c\/p\u003e\u003cp\u003eDespite hard work and good intentions, many nonprofit organizations (NPOs) around the world massively underperform. Why? They don’t have the money. They don’t have the money because they don’t know how to raise the money. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGreat Fundraising Organizations\u003c\/i\u003e, leading nonprofit consultant Alan Clayton helps you unlock your organization’s potential to meaningfully change the world by showing how to build and lead a Great Fundraising Organization (GFO), a rare type of organization where massive fundraising growth allows for maximum performance, with a particular focus on leading financials, people, and communications. Based on data gathered over twenty years of work with more than 500 organizations, this book reveals exactly what works—the proven, rigorously researched mindsets, strategies, and practices of GFOs—so that charities worldwide can scale their fundraising and their effectiveness. \u003c\/p\u003e\u003cp\u003eContaining case studies about organizational culture viewed through the lens of behavioral science and supported by Clayton’s track record of working with the world’s biggest nonprofits, including UNICEF and WWF, to unlock more than $5 billion dollars of new revenue, this book teaches readers how to align and marry an organization’s various internal cultures to its mission. \u003c\/p\u003e\u003cp\u003eReaders will learn how to sidestep common errors like assuming fundraising is simple, easy, and cheap, failing to recognize the two vastly different business models of raising money and delivering programs, and being blind to systemic internal conflict over culture, investment, and communication that can cause potential donors to lose faith regardless of the basis of the mission. \u003c\/p\u003e\u003cp\u003eAccessible, empowering, to-the-point, and infused with Clayton’s signature observational humor, \u003ci\u003eGreat Fundraising Organizations\u003c\/i\u003e imparts proven methodology to all nonprofit leaders seeking clarity regarding exactly where they need to focus and what they need to do in order to reach their fundraising goals and make the world a better place, faster.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for GREAT FUNDRAISING ORGANIZATIONS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“A very simple idea morphed into a 10-year program of research, the most exciting scientific project I have ever been involved with and the generation of literally billions of dollars for nonprofits around the globe.”\u003cbr\u003e \u003cb\u003e—PROFESSOR ADRIAN SARGEANT,\u003c\/b\u003e Institute for Sustainable Philanthropy \u003c\/p\u003e\u003cp\u003e“Being part of this journey has been a privilege—I wholeheartedly endorse Great Fundraising the book, the training and the people at Revolutionise International Ltd . This has underpinned my approach to building teams, engaging donors and influencing my organisations to achieve growth every year for the last 10 years.”\u003cbr\u003e \u003cb\u003e—JAYNE GEORGE, \u003c\/b\u003eDirector of Fundraising, Marketing and Media, the RNLI, UK \u003c\/p\u003e\u003cp\u003e“Unrestricted income means sustainability, independence and innovation for any INGO. At Lutheran World Relief, we have practically doubled our unrestricted revenue in five years since implementing the Great Fundraising programme that this book lays out so clearly. We now have an organisation which is united behind our vibrant fundraising culture.”\u003cbr\u003e \u003cb\u003e—DAVID FUERST, \u003c\/b\u003eAssociate Vice President, Global Relationships \u0026amp; Resources, Lutheran World Relief, USA \u003c\/p\u003e\u003cp\u003e“There are many good ideas but there are a few great ideas. The challenge is to know the difference. And with fundraising, it is ‘Great Fundraising’ that propels your organisation towards enabling the great ideas to happen. The Royal Flying Doctor Service of Australia is a great organisation with great services underpinned by great fundraising thanks to the principles and practices in this book. We at RFDS have grown our service capacity exponentially by placing the ‘business of fundraising’ at the core of organisational survival and growth. There is no mission if there is no money, and this book enables the board and staff to achieve the ambitions every organisation has for the people it serves.”\u003cbr\u003e \u003cb\u003e—SCOTT CHAPMAN,\u003c\/b\u003e CEO, Royal Flying Doctor Service, Australia \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eGreat Fundraising Organizations\u003c\/i\u003e provides the key missing piece to achieving practical, sustainable, fundraising growth in the real world. By taking a deep dive into what makes an entire organization effective, it represents an important milestone in fundraising research. These proven strategies can transform your organization as they have done for so many others around the world.”\u003cbr\u003e \u003cb\u003e—RUSSELL N. JAMES III,\u003c\/b\u003e JD, PhD, CFP\u003csup\u003e®\u003c\/sup\u003e, Professor \u0026amp; CH Foundation Chair of Personal Financial Planning, Director of Graduate Studies in Charitable Planning at Texas Tech University  \u003c\/p\u003e\u003cp\u003e\"A very simple idea morphed into a 10-year program of research, the most exciting scientific project I have ever been involved with and the generation of literally billions of dollars for nonprofits around the globe.\"\u003cbr\u003e—\u003cb\u003eProfessor Adrian Sargeant,\u003c\/b\u003e Institute for Sustainable Philanthropy\u003cbr\u003e\u003cbr\u003e\"Being part of this journey has been a privilege - I wholeheartedly endorse \u003ci\u003eGreat Fundraising\u003c\/i\u003e the book, the training and the people at Revolutionise International Ltd . This has underpinned my approach to building teams, engaging donors and influencing my organisations to achieve growth every year for the last 10 years.\"\u003cbr\u003e—\u003cb\u003eJayne George\u003c\/b\u003e, Director of Fundraising, Marketing and Media, the RNLI, UK\u003c\/p\u003e \u003cp\u003e\"Unrestricted income means sustainability, independence and innovation for any INGO. At Lutheran World Relief, we have practically doubled our unrestricted revenue in five years since implementing the \u003ci\u003eGreat Fundraising\u003c\/i\u003e programme that this book lays out so clearly. We now have an organisation which is united behind our vibrant fundraising culture.\"\u003cbr\u003e—\u003cb\u003eDavid Fuerst\u003c\/b\u003e, Vice President for External Relations, Lutheran World Relief, USA\u003c\/p\u003e \u003cp\u003e\"There are many good ideas but there are a few great ideas. The challenge is to know the difference. And with fundraising, it is \u003ci\u003eGreat Fundraising\u003c\/i\u003e that propels your organisation towards enabling the great ideas to happen. The Royal Flying Doctor Service of Australia is a great organisation with great services underpinned by great fundraising thanks to the principles and practices in this book. We at RFDS have grown our service capacity exponentially by placing the “business of fundraising” at the core of organizational survival and growth. There is no mission if there is no money, and this book enables the board and staff to achieve the ambitions every organization has for the people it serves.:\u003cbr\u003e—\u003cb\u003eScott Chapman\u003c\/b\u003e, CEO, Royal Flying Doctors Service, Australia\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eGreat Fundraising Organizations\u003c\/i\u003e provides the key missing piece to achieving practical, sustainable, fundraising growth in the real world. By taking a deep dive into what makes an entire organization effective, it represents an important milestone in fundraising research. These proven strategies can transform your organization as they have done for so many others around the world.\"\u003cbr\u003e—\u003cb\u003eRussell N. James III\u003c\/b\u003e, J.D., Ph.D., CFP®, Professor \u0026amp; CH Foundation Chair in Personal Financial Planning \u0026amp; Director of Graduate Studies in Charitable Planning atTexas Tech University\u003c\/p\u003e \u003cp\u003e\"This book is magnificent. It’s the book the charity sector needs right now! It needs to be seen by every staff member, board member…and donor! Anyone interested in working for or giving to a charity should read this – a wonderful insight into how charities do, and should, work. Early career fundraisers will get a blueprint for success. Senior, experienced fundraisers will feel seen and validated. And everyone will feel empowered, inspired and energised for success!\"\u003cbr\u003e—\u003cb\u003eAlex Hyde-Smith\u003c\/b\u003e, Chief Marketing Officer, Alzheimer’s Society, UK\u003c\/p\u003e \u003cp\u003e\"What I love most about this great book is that it isn’t only about theory, it’s all about practice. Alan Clayton knows how to achieve great fundraising results because he’s done it, over and over again. \u003ci\u003eGreat Fundraising Organizations\u003c\/i\u003e defines the essential ingredients, shows how to assemble them, then guides us through the process that makes the dream a reality. The result is Utopian fundraising success.\"\u003cbr\u003e—\u003cb\u003eKen Burnett\u003c\/b\u003e, author,\u003ci\u003e Relationship Fundraising\u003c\/i\u003e and other books.\u003c\/p\u003e \u003cp\u003e\"Alan is my favourite fundraising expert and this book will make him one of yours as well! His hard-won vast knowledge and world-wide experience is passed onto you to help change the basic way you think about people, organizations and creating world beating fundraising ideas, processes and results. Make no mistake he will change the way you see the world!\"\u003cbr\u003e—\u003cb\u003ePat Dade\u003c\/b\u003e, Founder Director, Cultural Dynamics Strategy and Marketing Ltd.\u003c\/p\u003e \u003cp\u003e\"We really truly believe we will beat macular disease now because of being a Great Fundraising organisation, and those with macular disease believe it too. Macular Society was an early adopter of the practice detailed in this book and we have seen tremendous growth as a result.\"\u003cbr\u003e—\u003cb\u003eEmma Malcolm,\u003c\/b\u003e Director of Fundraising \u0026amp; Marketing, Macular Society\u003c\/p\u003e \u003cp\u003e\"I want to thank Alan for his new book that gives us the opportunity to understand how to be better fundraisers and achieve extraordinary results for our causes. This is in part because I felt a great identification with its purpose as it has taken me years of practice and reflection to understand the logic behind exponential growth and Alan is committed to explaining the keys to great fundraising. If someone is looking for the right path in a fundraising strategy, I would definitely recommend this book.\"\u003cbr\u003e—\u003cb\u003eMartín Giménez Rébora\u003c\/b\u003e, Gerente de Movilización de Recursos, UNICEF Argentina\u003c\/p\u003e \u003cp\u003e\"It was largely as a result of this methodology and thinking that we raised committed funding at UNICEF India from US$5m to US$65m in just 5 years.\"\u003cbr\u003e—\u003cb\u003eRichard Beighton\u003c\/b\u003e, Chief of Resource Mobilisation and Partnerships, UNICEF India\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989309178085,"sku":"NP9781394278251","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394278251.jpg?v=1761783611","url":"https:\/\/k12savings.com\/es\/products\/great-fundraising-organizations-isbn-9781394278251","provider":"K12savings","version":"1.0","type":"link"}