{"product_id":"great-brand-blunders-isbn-9781780592299","title":"Great Brand Blunders","description":"What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? \u003cb\u003eGreat Brand Blunders\u003c\/b\u003e takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - \u003cb\u003eGreat Brand Blunders\u003c\/b\u003e offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of \u003cb\u003eover 150\u003c\/b\u003e A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, \u003cb\u003eGreat Brand Blunders\u003c\/b\u003e pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.","brand":"Crimson","offers":[{"title":"Default Title","offer_id":44896576602341,"sku":"NP9781780592299","price":19.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/k12savings.com\/es\/products\/great-brand-blunders-isbn-9781780592299","provider":"K12savings","version":"1.0","type":"link"}