{"product_id":"graphic-artists-guild-handbook-17th-edition-isbn-9780262551830","title":"Graphic Artists Guild Handbook, 17th Edition","description":"\u003cb\u003eThe industry bible for graphic arts professionals, with pricing guidelines and information on business, ethical, and legal issues—in a new, updated edition with essential information on AI, NFTs, social media, and more.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eFor over 50 years, the \u003ci\u003eGraphic Artists Guild Handbook \u003c\/i\u003ehas been an indispensable resource for graphic arts, communication design, and illustration professionals. As the graphic art marketplace continues to evolve with the changing digital and print media landscape, the need for up-to-date information on business, ethical, technical, and legal issues is greater than ever.\u003cbr\u003e\u003cbr\u003eThe content of the 17th Edition has been updated and expanded to create a resource that is relevant to how graphic artists work today:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eNew content addressing generative AI and ways to protect your work.\u003c\/li\u003e\n\u003cli\u003eHow to develop a business plan.\u003c\/li\u003e\n\u003cli\u003eA new section on non-fungible tokens (NFTs) and how artists are using them to maximize their income.\u003c\/li\u003e\n\u003cli\u003eThe addition of the following sub-disciplines: public art, mural art, and social media design \u0026amp; marketing.\u003c\/li\u003e\n\u003cli\u003eRealistic pricing guidelines to help the self-employed create a sustainable livelihood and plan for times of economic uncertainty.\u003c\/li\u003e\n\u003cli\u003eCurrent U.S. salary information and freelance rates by discipline.\u003c\/li\u003e\n\u003cli\u003eUp-to-date copyright registration information, including an explanation of the Copyright Claims Board and how to use it.\u003c\/li\u003e\n\u003cli\u003eModel contracts and forms to adapt to your specific needs.\u003c\/li\u003e\n\u003cli\u003eEight new interviews with diverse and self-employed graphic artists.\u003c\/li\u003e\n\u003cli\u003eA QR code to access future updates that will be available on the Graphic Artists Guild website.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThis new robust edition also includes a dedication to industry legend Cheryl D. Miller and a foreword by industry luminary Debbie Millman, best known as the host of the podcast Design Matters, along with a wealth of contributing writers who offer tips on and insight into today’s most pressing topics.\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cu\u003eRunning a Successful Graphic Arts Business\u003c\/u\u003e\u003cbr\u003e\u003cb\u003eCHAPTER 1: Essential Business Practices\u003c\/b\u003e\u003cbr\u003eThe Nature of the Business, Pricing Your Services, Negotiating \u0026amp; Evaluating the Terms of an Offer...\u003cbr\u003e\u003cb\u003eCHAPTER 2: Professional Relationships\u003c\/b\u003e\u003cbr\u003eIllustrator Professional Relationships, Graphic Designer Professional Relationships...\u003cbr\u003e\u003cb\u003eCHAPTER 3: Professional Issues\u003c\/b\u003e\u003cbr\u003eEmployment Issues, Self-Employment Issues, Entrepreneurial Issues...\u003cbr\u003e\u003cb\u003eCHAPTER 4: Maximizing Income\u003c\/b\u003e\u003cbr\u003eSelf-Promotion \u0026amp; Marketing, Creating Multiple Revenue Streams, Sell Reuse Rights, License Your Art, Market Your Art...\u003cbr\u003e\u003cbr\u003e\u003cu\u003eSalaries, Pricing Guidelines, \u0026amp; Trade Practices\u003c\/u\u003e\u003cbr\u003e\u003cb\u003eCHAPTER 5: Graphic Design\u003c\/b\u003e\u003cbr\u003eState of the Industry, Impact of Generative AI on the Profession, Graphic Design Salaries, Freelance Graphic Design, Corporate Graphic Design...\u003cbr\u003e\u003cb\u003eCHAPTER 6: Web\/Interactive Design\u003c\/b\u003e\u003cbr\u003eThe Digital Marketplace, Impact of Generative AI on the Profession, Salaries, Designing for Interactive Media...\u003cbr\u003e\u003cb\u003eCHAPTER 7: Illustration\u003c\/b\u003e\u003cbr\u003eImpact of Generative AI on the Profession, Trends in Illustration, Illustration Salaries...\u003cbr\u003e\u003cb\u003eCHAPTER 8: Cartooning \u0026amp; Comics\u003c\/b\u003e\u003cbr\u003eMagazine Cartooning, EDITORIAL CARTOONING, Comics Journalism, Comics for Business, Syndication...\u003cbr\u003e\u003cb\u003eCHAPTER 9: Animation \u0026amp; Motion\u003c\/b\u003e\u003cbr\u003eImpact of Generative AI on the Profession, Animation, Video Game Art, Motion Graphics Design, Motion Illustration...\u003cbr\u003e\u003cb\u003eCHAPTER 10: Surface Pattern Design\u003c\/b\u003e\u003cbr\u003eTypes of Designers Defined, The Role of Surface Pattern Designers, Trends \u0026amp; Color Forecasting, The Design Process...\u003cbr\u003e\u003cbr\u003e\u003cu\u003eProtecting Your Business \u0026amp; Intellectual Property\u003c\/u\u003e\u003cbr\u003e\u003cb\u003eCHAPTER 11: Legal Rights \u0026amp; Issues\u003c\/b\u003e\u003cbr\u003eThe Graphic Artists Guild, United States Copyright Law, Copyright Limitations, Work Made for Hire, State Laws Extending Copyright Protection...\u003cbr\u003e\u003cb\u003eCHAPTER 12: Standard Contracts \u0026amp; Business Tools\u003c\/b\u003e\u003cbr\u003eThe Importance of Contracts, Seven Basic Types of Contracts, What a Contract Should Include, Using Contracts, Negotiation...\u003cbr\u003e\u003cbr\u003e\u003cu\u003eSuccessfully Applying Practices\u003c\/u\u003e\u003cbr\u003eADAM KRUVAND Creating a Niche by Pushing the Limits of Technology\u003cbr\u003eTERRENCE MOLINE Challenging African American Designers\u003cbr\u003eTAMISHA ANTHONY Sharing the Joy of Creativity \u0026amp; Black History\u003cbr\u003eTABBY AUSLANDER Deaf Blue Cats Web \u0026amp; Art Services: Breaking the Sound Barrier\u003cbr\u003eDEROY PERAZA \u0026amp; JULIA ZELTZER Refugees Using Design to Build a More Equitable Society\u003cbr\u003eELIZABETH SILVER A Business Patterned for Success\u003cbr\u003eBECCA CLASON Bringing Letters to Life with Stop-Motion Magic\u003cbr\u003eSUE JENKINS Holding Herself in Readiness \u0026amp; Saying Yes\u003cbr\u003e\u003cbr\u003e\u003cu\u003eResources \u0026amp; References\u003c\/u\u003e\u003cbr\u003eRecommended Books, Relevant Publications, Industry Directories, Promotion \u0026amp; Marketing Resources, Employment \u0026amp; Freelance Opportunities, Organizations, Conferences, Trade Shows, \u0026amp; Merchandise Markets, Online Classes \u0026amp; Courses, Informative Websites \u0026amp; Blogs\u003cbr\u003e\u003cb\u003eAPPENDIX:\u003c\/b\u003e Contracts \u0026amp; Forms, Generative-AI Clause, Cease and Desist Letter, Artist–Agent Agreement, Artwork Inventory Form, All-Purpose Purchase Order, Nondisclosure Agreement for Submitting Ideas, Work Change Order Form, Licensing Agreement (Short Form), Licensing Agreement (Long Form), Graphic Designer’s Estimate \u0026amp; Confirmation Form, Noncompetition Clause, Graphic Designer’s Invoice, Service Retainer Agreement, Digital Media Invoice, Website Design \u0026amp; Maintenance Order Form, Magazine Purchase Order for Commissioned Illustration, Illustrator’s Estimate \u0026amp; Confirmation Form, All-Purpose Illustrator’s Letter of Agreement, Illustrator’s Release Form for Models, Illustrator’s Invoice, Surface Pattern Designer–Agent Agreement, Surface Pattern Designer’s Estimate \u0026amp; Confirmation Form, Surface Pattern Designer’s Holding Form, Surface Pattern Designer’s InvoiceThe Graphic Artists Guild is a membership organization of creative professionals working in the graphic arts fields.","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":48233204809957,"sku":"NP9780262551830","price":54.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262551830.jpg?v=1767728438","url":"https:\/\/k12savings.com\/es\/products\/graphic-artists-guild-handbook-17th-edition-isbn-9780262551830","provider":"K12savings","version":"1.0","type":"link"}