{"product_id":"got-your-attention-isbn-9781626562509","title":"Got Your Attention?","description":"\u003cb\u003eA communication strategist shares her eight-stage process for connecting with any number of people with two-way interactions.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eDid you know:\u003cbr\u003e\u003cbr\u003e• Goldfish, yes, goldfish, have longer attention spans than we humans do?\u003cbr\u003e• One in four people abandons a website if it takes longer than four seconds to load?\u003cbr\u003e\u003cbr\u003eImagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in.\u003cbr\u003e\u003cbr\u003eImagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract.\u003cbr\u003e\u003cbr\u003eYou don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars, and will be your “secret sauce” to getting funded, hired, elected, promoted or referred.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e“These accessible techniques transcend generations and read like a modern-day version of \u003ci\u003eHow to Win Friends and Influence People\u003c\/i\u003e.” —Miki Agrawal, one of Forbes’s “Top 20 Millennials on a Mission” and founder of THINX\u003cbr\u003e\u003cbr\u003e“Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.” —Daniel H. Pink, #1 \u003ci\u003eNew York Times\u003c\/i\u003e–bestselling author of \u003ci\u003eTo Sell Is Human\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e“If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly earn respect so people are motivated to listen.” —Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e“A must-read for those in the workplace who want to contribute at their highest level and create more strategic networks.” —Betsy Myers, former executive director, Center for Public Leadership, Harvard Kennedy School \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e“Horn offers innovative ways to initiate genuine conversations and meaningful connections that turn strangers into friends.” —Keith Ferrazzi, author of the #1 bestseller \u003ci\u003eNever Eat Alone\u003c\/i\u003e\u003c\/b\u003eIntroduction: What is INTRIGUE and Why Is It Important?   \u003cbr\u003e Part I: I = INTRO: Open with an INTRO that Has People at Hello\u003cbr\u003e Chapter 1: Ask “Did You Know?” Questions   \u003cbr\u003e Chapter 2: Show Them the Fish   \u003cbr\u003e Chapter 3: Share What’s Rare   \u003cbr\u003e Chapter 4: Turn a No into a Yes   \u003cbr\u003e Chapter 5: Psych Yourself Up, Not Out   \u003cbr\u003e Part II: N = NEW: It’s Not Enough to Be True; It Needs to Be NEW\u003cbr\u003e Chapter 6: Create the Next New Thing   \u003cbr\u003e Chapter 7: Keep Current   \u003cbr\u003e Chapter 8: Look at the World with Reawakened Eyes   \u003cbr\u003e Chapter 9: Cause Aha’s with Ha-Ha’s   \u003cbr\u003e Part III: T = TIME-EFFICIENT: Win Trust by Being TIME-EFFICIENT\u003cbr\u003e Chapter 10: Keep it Brief or They’ll Give You Grief   \u003cbr\u003e Part IV: R = REPEATABLE: If People Can’t REPEAT It; They Didn’t Get It\u003cbr\u003e Chapter 11: Craft a Phrase-that-Pays   \u003cbr\u003e Part V: I = INTERACT: Don’t Just Inform, INTERACT   \u003cbr\u003e Chapter 12: Never Again Deliver an Elevator Speech   \u003cbr\u003e Chapter 13: Create Mutually Rewarding Conversations   \u003cbr\u003e Chapter 14: Facilitate Interactive Meetings and Programs   \u003cbr\u003e Part VI: G = GIVE: GIVE Attention First   \u003cbr\u003e Chapter 15: Customize to Connect   \u003cbr\u003e Chapter 16: Listen Like You Like to Be Listened To   \u003cbr\u003e Part VII: U = USEFUL: If It Isn’t Actionable, It Isn’t USEFUL   \u003cbr\u003e Chapter 17: Establish Real-World Relevance   \u003cbr\u003e Chapter 18: Offer Options, Not Orders   \u003cbr\u003e Part VIII: E = EXAMPLES: Don’t Tell Stories; Share Real-World EXAMPLES\u003cbr\u003e Chapter 19: Illustrate Ideas with Dog on a Tanker Examples   \u003cbr\u003e Chapter 20: Put People in the SCENE   \u003cbr\u003e Summary and Action Plan: What’s Next?   \u003cbr\u003e Chapter 21: Expand Your Influence--For Good   \u003cbr\u003e The INTRIGUE Creed   \u003cbr\u003e The INTRIGUE Quiz   \u003cbr\u003e Notes   \u003cbr\u003e Acknowledgments   \u003cbr\u003e Index   \u003cbr\u003e About the Author   \u003cbr\u003e We Want to Hear from You!“Whether you’re pitching, presenting, promoting, or persuading, you need to know how to be heard above the din. Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.”\u003cbr\u003e \u003cb\u003e—Dan Pink, author of \u003ci\u003eTo Sell Is Human\u003c\/i\u003e and \u003ci\u003eDrive\u003cbr\u003e \u003c\/i\u003e\u003cbr\u003e \u003c\/b\u003e“If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly win respect so people are motivated to listen.”\u003cbr\u003e \u003cb\u003e—Terry Jones, Founder of Travelocity and WayBlazer, and Chair of Kayak\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003e“Every entrepreneur, executive and educator will benefit from reading this brilliant book.”\u003cbr\u003e \u003cb\u003e—Amy Wilkinson, former White House Fellow and author of \u003ci\u003eThe Creator’s Code\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003e“Innovative ideas for initiating genuine conversations and meaningful connections that turn strangers into friends.”\u003cbr\u003e \u003cb\u003e—Keith Ferrazzi, author of the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eNever Eat Alone\u003cbr\u003e\u003cbr\u003e \u003c\/i\u003e\u003c\/b\u003e“These techniques for engaging employees and customers by focusing on their needs and priorities\u003ci\u003e first\u003c\/i\u003e … are a must for every leader.”\u003cbr\u003e \u003cb\u003e—Marshall Goldsmith\u003ci\u003e, Thinkers 50\u003c\/i\u003e Top Ten Global Business Thinker\u003ci\u003e\u003cbr\u003e \u003c\/i\u003e\u003cbr\u003e \u003c\/b\u003e“I thought I’d already heard everything on this subject, but from the first ten seconds of skimming, Sam’s riveting stories sucked me right in. This is the most down-to-earth, inspiring, and actionable(!) book I’ve ever seen about how to get people’s attention. I’m recommending it to everyone I know.”\u003cbr\u003e \u003cb\u003e—Derek Sivers, TED speaker on “First Follower” and founder of CD Baby\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003e“Not only is it possible to influence with integrity; it’s preferable. This book shows how.”\u003cbr\u003e \u003cb\u003e—Dr. Joan Fallon, founder of Curemark and winner of a 2014 Gold Stevie Award for “Maverick of the Year”\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e “Sam’s new book is everything she recommends: True, New, Efficient, Engaging, Interactive and \u003ci\u003eactionable\u003c\/i\u003e. Sam lives all of these things, and she’s given us a guide to do so, too!”\u003cbr\u003e \u003cb\u003e—Robert Wolcott, founder and Executive Director, KIN Global, Northwestern University\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003e“Sam Horn is the best listener—and conversationalist—I know. This fast, insightful read will help anyone who wants to establish authentic, productive connections with other people, at work and at home.”\u003cbr\u003e \u003cb\u003e—Mariah Burton Nelson, Vice President of Innovation and Planning, American Society of Association Executives\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e “Looking for innovative ways to explain what you do and get across the value of what you have to offer? This book is for you.”\u003cbr\u003e \u003cb\u003e—Saul Kaplan, founder, Business Innovation Factory\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003e“Don't even think about preparing a pitch, proposal or presentation without first reading \u003ci\u003eGot Your Attention?\u003c\/i\u003e”\u003cbr\u003e \u003cb\u003e—Kay Koplovitz, founder of USA Networks and cofounder and Chairman, Springboard Enterprises\u003cbr\u003e \u003c\/b\u003e \u003cbr\u003e “Powerful insights on how to build a movement that lasts and create authentic connections with volunteers, donors, strategic partners, and anyone who interacts with your brand.”\u003cbr\u003e \u003cb\u003e—Adam Braun, founder of Pencils of Promise\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003e“A must read for anyone in the workplace who wants to contribute at their highest level and create more strategic networks.”\u003cbr\u003e \u003cb\u003e—Betsy Myers, Former Executive Director, Center for Public Leadership, Harvard, Kennedy School\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e “Sam Horn asks and answers the question so many of us are struggling with: What does it take to really connect with people in a culture of impatience and alienation? A user-friendly gem.”\u003cbr\u003e \u003cb\u003e—Elizabeth Lesser, cofounder of Omega Institute and author of \u003ci\u003eBroken Open\u003c\/i\u003e\u003cbr\u003e \u003ci\u003e\u003cbr\u003e \u003c\/i\u003e\u003c\/b\u003e“These accessible techniques transcend generations and read like a modern-day version of How to \u003ci\u003eWin Friends and Influence People\u003c\/i\u003e.”\u003cbr\u003e \u003cb\u003e—Miki Agrawal, Forbes “Top 20 Millennials on a Mission” and founder of THINX\u003cbr\u003e\u003cbr\u003e \u003c\/b\u003e“Thought-provoking insights on how to be clear and concise.”\u003cbr\u003e \u003cb\u003e—Roger Hunter, NASA Project Manager and TEDxUGA speaker on “Earth’s Backup Plan”\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e“I've interviewed Sam on my show. She rocks and so does this book.”\u003cbr\u003e \u003cb\u003e—John Lee Dumas, founder and host of the #1 ranked business podcast, \u003ci\u003eEntrepreneur on Fire\u003c\/i\u003e\u003c\/b\u003eSam Horn, the Intrigue Expert, is an international keynoter and communications strategist who has trained the world’s top entrepreneurs and executives. Her books POP! and Tongue Fu! have been featured in the New York Times and Fast Company and on MSNBC. She has given a TEDx Talk, served as pitch coach for the British Airways Face2Face competitions, and is the former executive director and emcee of the Maui Writers Conference.","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":46303647498469,"sku":"NP9781626562509","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781626562509.jpg?v=1767728391","url":"https:\/\/k12savings.com\/es\/products\/got-your-attention-isbn-9781626562509","provider":"K12savings","version":"1.0","type":"link"}