{"product_id":"good-idea-now-what-isbn-9781118163993","title":"Good Idea. Now What?","description":"\u003cb\u003eProven pathways for taking ideas to implementation\u003c\/b\u003e  \u003cp\u003eWe all have ideas—things we want to do or create—but only some of us will do what it takes to see those ideas come to pass. In \u003ci\u003eGood Idea. Now What?\u003c\/i\u003e readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and setbacks, developing a practical plan for implementation that works, navigating collaborative opportunities, and communicating your idea to make it truly remarkable.\u003c\/p\u003e \u003cp\u003eWhether you're just a creative type, or the leader of an organization, you must figure out a creative process and develop an infrastructure for implementing your ideas. \u003ci\u003eGood Idea. Now What?\u003c\/i\u003e offers systematic advice for moving your ideas to execution. It will show you:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe fundamental elements of a good idea\u003c\/li\u003e \u003cli\u003eTangible pathways to follow after initial inspiration\u003c\/li\u003e \u003cli\u003eThe importance of branding and its impact on ideas\u003c\/li\u003e \u003cli\u003ePractical advice for developing a loyal tribe of supporters who will take your idea to a whole new level\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIt's not enough to be inspired. Learn how to follow through on your ideas and discover how great an impact you can have!\u003c\/p\u003e \u003cp\u003ePreface: Born into a Legacy of Idea Makers xi\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction: Idea Lovers versus Idea Makers xv\u003c\/p\u003e \u003cp\u003eWho Is This Book For? xv\u003c\/p\u003e \u003cp\u003eHow Does This Book Work? xvi\u003c\/p\u003e \u003cp\u003eThe Business of Good Ideas xvii\u003c\/p\u003e \u003cp\u003eA Conversation over Coffee xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 Where Do Good Ideas Come From? 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 \u003c\/b\u003e\u003cb\u003eStrategy or Chance? 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 \u003c\/b\u003e\u003cb\u003eIdeas in the Midst 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWisdom from the Streets 6\u003c\/p\u003e \u003cp\u003eSpatial Distance? 7\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 \u003c\/b\u003e\u003cb\u003eMy Need for Need 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 \u003c\/b\u003e\u003cb\u003eMedici Changed My Life 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Medici Tweet? 12\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 \u003c\/b\u003e\u003cb\u003eDon’t Settle for Good 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 Life after Inspiration 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 \u003c\/b\u003e\u003cb\u003eAddicted to Inspiration 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 \u003c\/b\u003e\u003cb\u003eWhat Plan? 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePassion Unrealized 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 \u003c\/b\u003e\u003cb\u003eDig a Little Deeper 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Dreaded Business Plan 29\u003c\/p\u003e \u003cp\u003eWisdom from Wade 30\u003c\/p\u003e \u003cp\u003eA Few Questions for Idea Makers 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 \u003c\/b\u003e\u003cb\u003eIdeas Don’t Work; You Do! 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBootstrapping for Project 7 35\u003c\/p\u003e \u003cp\u003eBecome a Bootstrapper! 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 \u003c\/b\u003e\u003cb\u003eChoose Family 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Overcoming Creative Resistance 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 \u003c\/b\u003e\u003cb\u003eWipe Your Nos and Buts 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Prehistoric Brain 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 \u003c\/b\u003e\u003cb\u003eThe Dreaded Look Inside 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 \u003c\/b\u003e\u003cb\u003eDisturbance in the Force 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBringing It Home 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 \u003c\/b\u003e\u003cb\u003eHear Me Out 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Other Side of the Coin (Practicing What We Preach) 56\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4 Paving a Creative Pathway 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 \u003c\/b\u003e\u003cb\u003eNo Escape Clause 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 \u003c\/b\u003e\u003cb\u003eGot Rhythm? 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 \u003c\/b\u003e\u003cb\u003eDon’t Just Add; Multiply 69\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Wandering Generality 69\u003c\/p\u003e \u003cp\u003eThe Bad News . . . 70\u003c\/p\u003e \u003cp\u003eDiscovering the Power of Focus 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 \u003c\/b\u003e\u003cb\u003eI Can See It! 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMore Than Digital 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 \u003c\/b\u003e\u003cb\u003ePress Pause 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Life Needs Space as Well 80\u003c\/p\u003e \u003cp\u003eEmergency Room Counseling 81\u003c\/p\u003e \u003cp\u003ePutting on the Breaks! 82\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5 Elements for Idea Making 1 85\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 \u003c\/b\u003e\u003cb\u003eThe Art of Evolution 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 \u003c\/b\u003e\u003cb\u003eDNA or R\u0026amp;D? 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 \u003c\/b\u003e\u003cb\u003eRisk (Overrated!) 93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23 \u003c\/b\u003e\u003cb\u003eThe Miracle of Writing and Waiting 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 24 \u003c\/b\u003e\u003cb\u003eThink Multiple, Not Perfect 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpaghetti Sauce Lessons 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6 Elements for Idea Making 2 105\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 25 \u003c\/b\u003e\u003cb\u003eSimple 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 26 \u003c\/b\u003e\u003cb\u003eQuality, Quality, Quality 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 27 \u003c\/b\u003e\u003cb\u003eThe F Word 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 28 \u003c\/b\u003e\u003cb\u003eUnder Pressure 119\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 29 \u003c\/b\u003e\u003cb\u003eDealing with Setbacks 125\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChanging the World through Shoes 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 30 \u003c\/b\u003e\u003cb\u003eBeat the Tribal Drum 129\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 7 The Work of Collaboration 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 31 \u003c\/b\u003e\u003cb\u003eMyths 135\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMyth 1: Collaboration Just Happens on Its Own 136\u003c\/p\u003e \u003cp\u003eMyth 2: Collaboration Is Intuitive for Everyone 136\u003c\/p\u003e \u003cp\u003eMyth 3: Collaboration Is an Act of Lightening the Workload 136\u003c\/p\u003e \u003cp\u003eMyth 4: Collaboration Is a One-Size-Fits-All Endeavor 137\u003c\/p\u003e \u003cp\u003eMyth 5: Collaboration Is about Finding the Right Technological Tools 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 32 \u003c\/b\u003e\u003cb\u003eHuman: The X Factor 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 33 \u003c\/b\u003e\u003cb\u003eI Need It! 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Organization Created in Collaboration 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 34 \u003c\/b\u003e\u003cb\u003eDo You Trust Me? 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 35 \u003c\/b\u003e\u003cb\u003eFight Club 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 36 \u003c\/b\u003e\u003cb\u003eThe Hire 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 8 Getting Out There! 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 37 \u003c\/b\u003e\u003cb\u003eWhy Brand Matters 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Practical Guide to Branding 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 38 \u003c\/b\u003e\u003cb\u003eA Personal Brand? 171\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAccidental Lessons about Personal Branding 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 39 \u003c\/b\u003e\u003cb\u003eThe Pitch 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAn Idea Worth Sharing 180\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 40 \u003c\/b\u003e\u003cb\u003eLife in a Digital Age 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eConclusion 191\u003c\/p\u003e \u003cp\u003eA Note about Failure 192\u003c\/p\u003e \u003cp\u003eRecommendations for Further Reading 195\u003c\/p\u003e \u003cp\u003eAbout the Author 199\u003c\/p\u003e \u003cp\u003eIndex 201\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eCHARLES T. LEE\u003c\/b\u003e is the CEO of Ideation Consultancy Inc., an idea agency that specializes in helping influencers, organizations, and businesses take ideas to implementation via creative strategy, branding, design, marketing, web, social media, and events. Charles is also a founding member of JustOne, an organization innovating ideas for human care. In addition, he is the creator of grassroots efforts including the Ideation Conference and the Freeze Project. Charles is a highly sought-after speaker and blogs regularly at \u003cb\u003ewww.charlestlee.com.\u003c\/b\u003e   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou've got the passion . . . Now make it happen.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGoing from inspiration to execution is hard work.\u003c\/b\u003e Many steps stand between a good idea and the hit product, profitable company, or social change you envision. Your initial \"aha!\" moment provides the key to begin this process, but it's the way you make your dream happen that truly defines your success.  \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGood Idea. Now What?\u003c\/i\u003e gives you the tools you need to make your inspiration a reality. Written by creativity leader Charles T. Lee, this accessible go-to guide features practical advice gleaned from Lee's years of experience as an idea-maker. You bring the passion; this resource will help you master all the details of getting your vision off the ground.  \u003c\/p\u003e\u003cp\u003eDivided into bite-sized chapters for busy entrepreneurs, \u003ci\u003eGood Idea. Now What?\u003c\/i\u003e covers the entire process for successfully building out a concept. This presentation enables you to move freely among subjects, from sparking inspiration, to making an effective plan, to collaborating, to branding, and more. Quick takeaway boxes and helpful self-quizzes in each chapter also reinforce key points as you:  \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\u003cb\u003ePitch your idea and build your brand\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eAsk the hard questions that strengthen your plan\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eDiscover methods to overcome creative resistance\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eCreate and foster an environment for inspiration\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eHear from a wide variety of successful idea-makers\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eDebunk myths about collaboration\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eAnd more\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMost winning endeavors—be they successful companies, effective organizations, transformative movements, or game-changing inventions—began with only a bright idea. However, a strong idea without the right work behind it won't get you very far. Don't wait for success to come to you. Instead, start realizing your vision today with practical strategies that answer the question: \u003ci\u003eGood Idea. Now What?\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989303640293,"sku":"NP9781118163993","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118163993.jpg?v=1761783589","url":"https:\/\/k12savings.com\/es\/products\/good-idea-now-what-isbn-9781118163993","provider":"K12savings","version":"1.0","type":"link"}