{"product_id":"global-and-transnational-business-isbn-9780470851265","title":"Global and Transnational Business","description":"This extensively revised and updated second edition of \u003ci\u003eGlobal and Transnational Business\u003c\/i\u003e, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.  \u003cp\u003ePresented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.\u003c\/p\u003e\"Global and Transnational Business\" - Jetzt erscheint das erfolgreiche Lehrbuch in der 2. aktualisierten und erweiterten Auflage.\u003cbr\u003e \u003cbr\u003e Es diskutiert die turbulente Umgebung, in der internationale Unternehmen operieren und untersucht, welche Ansätze zur Strategiebestimmung und -implementierung geeignet sind.\u003cbr\u003e \u003cbr\u003e Die Autoren analysieren die Kernthemen im Bereich Management und Koordination bei globalen Unternehmen und verbinden die theoretischen und empirischen Aspekte des internationalen Management miteinander.\u003cbr\u003e \u003cbr\u003e Ferner untersuchen sie, welche Kräfte in der internationalen Unternehmensumgebung wirken, und welche Auswirkungen diese auf die Geschäftsstrategie haben.\u003cbr\u003e \u003cbr\u003e Mit neuem Material u.a. zu folgenden Themen: Unternehmensführung in transnationalen Unternehmen, kulturelle Aspekte im Internationalen Management; Unternehmertum und mittelständische Unternehmen im globalen Umfeld; E-Commerce und Anti-Globalisierungsbewegung. \u003cp\u003ePreface to the second edition xix\u003c\/p\u003e \u003cp\u003eAcknowledgements xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Strategic and Management Issues in Global and Transnational Business 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 3\u003c\/p\u003e \u003cp\u003eGlobal and transnational business – an introduction 3\u003c\/p\u003e \u003cp\u003eGlobal and transnational strategies and management – the issues 19\u003c\/p\u003e \u003cp\u003eA framework for global and transnational strategic management 20\u003c\/p\u003e \u003cp\u003eThe approach to global strategy in this book 26\u003c\/p\u003e \u003cp\u003eThe global and transnational strategic management process 29\u003c\/p\u003e \u003cp\u003eConclusion 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 From National Culture to Global Vision 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 39\u003c\/p\u003e \u003cp\u003eIntroduction 39\u003c\/p\u003e \u003cp\u003eThe concept of globalization 40\u003c\/p\u003e \u003cp\u003eCauses of market and industry globalization 42\u003c\/p\u003e \u003cp\u003eGlobalization and environmental turbulence 47\u003c\/p\u003e \u003cp\u003eGlobal mission, objectives and strategy 49\u003c\/p\u003e \u003cp\u003eCulture and global business 52\u003c\/p\u003e \u003cp\u003eHofstede’s cultural dimensions framework 56\u003c\/p\u003e \u003cp\u003eTrompenaars’ dimensions of culture framework 59\u003c\/p\u003e \u003cp\u003eTayeb – major cultural characteristics observed in various nations 62\u003c\/p\u003e \u003cp\u003eThe importance and determinants of culture in transnational business 62\u003c\/p\u003e \u003cp\u003eAnalysing organizational culture – the cultural web 66\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Analysis of the Global Business 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 73\u003c\/p\u003e \u003cp\u003eIntroduction 73\u003c\/p\u003e \u003cp\u003eAnalysis of the global organization 74\u003c\/p\u003e \u003cp\u003eCompetences, resources and capabilities 74\u003c\/p\u003e \u003cp\u003eGlobal value chain analysis 80\u003c\/p\u003e \u003cp\u003eThe ‘global’ value chain 86\u003c\/p\u003e \u003cp\u003eGlobal organizational culture and structure 87\u003c\/p\u003e \u003cp\u003eProducts, performance and portfolio analysis 91\u003c\/p\u003e \u003cp\u003eOutside in or inside out? 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Analysis of the Competitive Environment 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 103\u003c\/p\u003e \u003cp\u003eIntroduction 103\u003c\/p\u003e \u003cp\u003eThe nature of the business environment 104\u003c\/p\u003e \u003cp\u003eIndustries and markets 106\u003c\/p\u003e \u003cp\u003eYip’s globalization drivers 109\u003c\/p\u003e \u003cp\u003eIndustry analysis 118\u003c\/p\u003e \u003cp\u003eGlobalization drivers and the five forces 123\u003c\/p\u003e \u003cp\u003eMarket analysis 125\u003c\/p\u003e \u003cp\u003eStrategic group and competitor analysis 128\u003c\/p\u003e \u003cp\u003eA resource-based approach to environmental analysis 131\u003c\/p\u003e \u003cp\u003eCritical success factors (CSFs) and core competences 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Analysis of the Global Macroenvironment 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 139\u003c\/p\u003e \u003cp\u003eIntroduction 139\u003c\/p\u003e \u003cp\u003eChange in the business environment 140\u003c\/p\u003e \u003cp\u003eThe macroenvironment 142\u003c\/p\u003e \u003cp\u003eThe role of national circumstances in international business 145\u003c\/p\u003e \u003cp\u003eThe analytical process 148\u003c\/p\u003e \u003cp\u003eSummary – analysis of the global macroenvironment 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Global and Transnational Strategy 157\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 157\u003c\/p\u003e \u003cp\u003eIntroduction 157\u003c\/p\u003e \u003cp\u003eTransnational strategies and global competitiveness 158\u003c\/p\u003e \u003cp\u003eStrategies – the choice 161\u003c\/p\u003e \u003cp\u003eKnowledge and competence-based strategy 163\u003c\/p\u003e \u003cp\u003eCompetitive positioning – Porter’s generic strategies 175\u003c\/p\u003e \u003cp\u003eKnowledge, core competence and generic strategy – a synthesis 179\u003c\/p\u003e \u003cp\u003eGlobal and transnational strategy 181\u003c\/p\u003e \u003cp\u003eTotal global strategy 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Global and Transnational Market-servicing Strategies 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 197\u003c\/p\u003e \u003cp\u003eIntroduction 197\u003c\/p\u003e \u003cp\u003eAlternative foreign market-servicing strategies 198\u003c\/p\u003e \u003cp\u003eSelection of mode of entry 209\u003c\/p\u003e \u003cp\u003eGlobal market-servicing strategies 210\u003c\/p\u003e \u003cp\u003eCollaborative arrangements 212\u003c\/p\u003e \u003cp\u003eAppendix 7.1 Some additional notes on foreign market-servicing strategies 217\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Global Production and Logistics Management 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 227\u003c\/p\u003e \u003cp\u003eIntroduction 227\u003c\/p\u003e \u003cp\u003eProduction strategy and competitive advantage 228\u003c\/p\u003e \u003cp\u003eGlobal production strategies 229\u003c\/p\u003e \u003cp\u003eResearch in global productions strategy 231\u003c\/p\u003e \u003cp\u003ePlant location decision making 236\u003c\/p\u003e \u003cp\u003eProcurement and transnational business 240\u003c\/p\u003e \u003cp\u003eGlobal logistics 242\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV 247\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Global Leadership and Strategic Human Resource Management 249\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 249\u003c\/p\u003e \u003cp\u003eIntroduction 249\u003c\/p\u003e \u003cp\u003eLeadership and management in transnationals 250\u003c\/p\u003e \u003cp\u003eStrategic human resource management 257\u003c\/p\u003e \u003cp\u003eEuropean and American approaches to HRM 262\u003c\/p\u003e \u003cp\u003eA transnational model of HRM 263\u003c\/p\u003e \u003cp\u003ePorter’s global strategy and HR strategy 264\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Global Technology Management 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 269\u003c\/p\u003e \u003cp\u003eIntroduction 269\u003c\/p\u003e \u003cp\u003eTechnology and strategy 270\u003c\/p\u003e \u003cp\u003eTechnology as a strategic asset 271\u003c\/p\u003e \u003cp\u003eTechnology strategy 277\u003c\/p\u003e \u003cp\u003eComparisons of transnational technological performance 285\u003c\/p\u003e \u003cp\u003eInformation and communication technologies 287\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Global and Transnational Marketing Management 297\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLeearning objectives 297\u003c\/p\u003e \u003cp\u003eIntroduction 297\u003c\/p\u003e \u003cp\u003eThe role of marketing in global and transnational strategy 298\u003c\/p\u003e \u003cp\u003eGlobalization of markets and marketing research 301\u003c\/p\u003e \u003cp\u003eGlobal marketing strategies 302\u003c\/p\u003e \u003cp\u003eGlobal market segmentation and positioning strategies 308\u003c\/p\u003e \u003cp\u003eGlobal marketing management 310\u003c\/p\u003e \u003cp\u003eGlobal products 313\u003c\/p\u003e \u003cp\u003eGlobal pricing 318\u003c\/p\u003e \u003cp\u003eGlobal promotion 324\u003c\/p\u003e \u003cp\u003eICT and global marketing 331\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Global Financial Management 339\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 339\u003c\/p\u003e \u003cp\u003eIntroduction 339\u003c\/p\u003e \u003cp\u003eFinance management and the global enterprise 340\u003c\/p\u003e \u003cp\u003eCentralization versus decentralization of the finance function 343\u003c\/p\u003e \u003cp\u003eDecision area 1: financing foreign operations 344\u003c\/p\u003e \u003cp\u003eDecision area 2: resource allocation and capital budgeting 348\u003c\/p\u003e \u003cp\u003eDecision area 3: operational policies 351\u003c\/p\u003e \u003cp\u003eDecision area 4: remittance strategy 355\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Organizational Structure and Control in Global and Transnational Business 361\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 361\u003c\/p\u003e \u003cp\u003eIntroduction 361\u003c\/p\u003e \u003cp\u003eSome essentials of organizational structure 362\u003c\/p\u003e \u003cp\u003eDeterminants of organizational structure 364\u003c\/p\u003e \u003cp\u003eTypes of international organizational structure 369\u003c\/p\u003e \u003cp\u003eThe development of global and transnational matrix structures 374\u003c\/p\u003e \u003cp\u003eThe development of the transnational organizational structure 376\u003c\/p\u003e \u003cp\u003eDecision making and control in international business 382\u003c\/p\u003e \u003cp\u003eGlobal and transnational strategies, organization and control 385\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Managing Global Mergers, Acquisitions and Alliances 391\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 391\u003c\/p\u003e \u003cp\u003eIntroduction 391\u003c\/p\u003e \u003cp\u003eAn overview of integrations and alliances 392\u003c\/p\u003e \u003cp\u003eTransnational mergers and acquisitions 395\u003c\/p\u003e \u003cp\u003eCollaborative ventures and strategic alliances 403\u003c\/p\u003e \u003cp\u003eTypes of strategic alliance and collaborative venture 405\u003c\/p\u003e \u003cp\u003eSuccessful alliances 411\u003c\/p\u003e \u003cp\u003eThe strategic management of networks and alliances 412\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Global Business – Present and Future Trends 419\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLearning objectives 419\u003c\/p\u003e \u003cp\u003eIntroduction 419\u003c\/p\u003e \u003cp\u003eThe global business environment – limits of globalization 420\u003c\/p\u003e \u003cp\u003eA global approach to strategy and management? 422\u003c\/p\u003e \u003cp\u003eGlobal competitive advantage in the future 423\u003c\/p\u003e \u003cp\u003eAppendix 1 McDonald’s and Its International Expansion 431\u003c\/p\u003e \u003cp\u003eA brief history 431\u003c\/p\u003e \u003cp\u003eMcDonald’s and franchising 434\u003c\/p\u003e \u003cp\u003eInternational growth 435\u003c\/p\u003e \u003cp\u003eAppendix 2 Nike Inc. 439\u003c\/p\u003e \u003cp\u003eCompany development 439\u003c\/p\u003e \u003cp\u003eThe Nike product concept 440\u003c\/p\u003e \u003cp\u003eVertical linkages and outsourcing 441\u003c\/p\u003e \u003cp\u003ePromotions and endorsements 443\u003c\/p\u003e \u003cp\u003eMarkets and structure 444\u003c\/p\u003e \u003cp\u003eChanges in the 1990s 445\u003c\/p\u003e \u003cp\u003eNike at the end of the 1990s 446\u003c\/p\u003e \u003cp\u003eReferences and further reading 447\u003c\/p\u003e \u003cp\u003eIndex 449\u003c\/p\u003e \"Presents an integrative framework within which to discuss the complex strategic issues involved in global and international business...\" (Long Range Planning, 38, 2005)  \u003cb\u003eGeorge Stonehouse\u003c\/b\u003e is Professor of International Strategic Management and Associate Dean of Newcastle Business School. He is also an Honorary Professor of the State University of Management, Moscow, Russia, and Visiting Professor at the University of International Business and Economics, Beijing, and Zhengzhou University, People’s Republic of China. His research interests are in globalization, knowledge and organizational learning.  \u003cp\u003e\u003cb\u003eDr. Jim Hamill\u003c\/b\u003e is Reader in the Department of Marketing at University of Strathclyde. Jim is a Visiting Lecturer at a number of Business Schools in Europe and is widely published in International Marketing, E-business and International Human Resources Management.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr. David Campbell\u003c\/b\u003e is Senior Lecturer in Strategic Management at Newcastle Business School. David’s research interests are in the areas of Strategic Management and Corporate Governance.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr. Tony Purdie\u003c\/b\u003e is Principal Lecturer in Strategic Management and MBA Programme Director at Newcastle Business School. Tony is a Visiting Lecturer at several Business Schools in Europe.\u003c\/p\u003e  This extensively revised and updated second edition of \u003ci\u003eGlobal and Transnational Business\u003c\/i\u003e, builds on the success of the first edition in discussing the complex strategic issues involved in global and international business.  \u003cp\u003ePresented within an integrative framework, the authors provide a review of the work of leading authors in the field, and this framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management.\u003c\/p\u003e \u003cp\u003eThe text also includes the following features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores key issues in the management and co-ordination of global companies\u003c\/li\u003e \u003cli\u003eAnalyses forces at work in the international business environment and their implications for business strategy\u003c\/li\u003e \u003cli\u003eIncludes revised case studies from different industries which illustrate themes discussed in the text\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNew content includes coverage of:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eleadership in transnational organizations\u003c\/li\u003e \u003cli\u003ecultural issues in international management\u003c\/li\u003e \u003cli\u003eentrepreneurship and SMEs in global business\u003c\/li\u003e \u003cli\u003eeCommerce\u003c\/li\u003e \u003cli\u003ethe anti-globalization movement.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989292269797,"sku":"NP9780470851265","price":65.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470851265.jpg?v=1761783545","url":"https:\/\/k12savings.com\/es\/products\/global-and-transnational-business-isbn-9780470851265","provider":"K12savings","version":"1.0","type":"link"}