{"product_id":"global-and-multicultural-public-relations-isbn-9781118673966","title":"Global and Multicultural Public Relations","description":"\u003cp\u003e\u003cb\u003eAn overview of the practice of strategic global and multicultural public relations in various sectors \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGlobal and Multicultural Public Relations\u003c\/i\u003e offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice.\u003c\/p\u003e \u003cp\u003eAll aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors.\u003c\/p\u003e \u003cp\u003eAcademic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eEmploys a real-world approach to public relations principles, practices, and strategies\u003c\/li\u003e \u003cli\u003eFocuses on global public relations rather than outdated nation-centered models\u003c\/li\u003e \u003cli\u003eFills a gap in current literature on multinational and multicultural public relations\u003c\/li\u003e \u003cli\u003eExplains the public relations strategies that are best suited for each sector\u003c\/li\u003e \u003cli\u003eIncludes summary sections that contain suggested readings and supplemental online links\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned for upper-level undergraduate and graduate students\u003ci\u003e, Global and Multicultural Public Relations\u003c\/i\u003e is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration. \u003c\/p\u003e \u003cp\u003e1 Introduction and Overview of Global and Multicultural Public Relations 1\u003c\/p\u003e \u003cp\u003e2 Research, Measurement, and Evaluation 21\u003c\/p\u003e \u003cp\u003e3 Role of National Culture and Subcultures 45\u003c\/p\u003e \u003cp\u003e4 Professionalism and Ethical Reasoning 69\u003c\/p\u003e \u003cp\u003e5 Transnational Corporations and Global Public Relations Agencies 91\u003c\/p\u003e \u003cp\u003e6 Nongovernmental Organizations (NGOs), Multilateral Organizations (MOs), and Activist Networks 105\u003c\/p\u003e \u003cp\u003e7 Coordination and Control, Standardization and Localization 121\u003c\/p\u003e \u003cp\u003e8 Cross‐national Conflict Shifting: How to Manage Transnational Crises 139\u003c\/p\u003e \u003cp\u003e9 Corporate Social Responsibility, Sustainability, and Multisector Partnerships 163\u003c\/p\u003e \u003cp\u003e10 Employee Communication and Global Teams 189\u003c\/p\u003e \u003cp\u003e11 Technology, Social Media, and Big Data 209\u003c\/p\u003e \u003cp\u003e12 Public Diplomacy and Corporate Foreign Policy in Government Institutions and Agencies 227\u003c\/p\u003e \u003cp\u003eIndex 247\u003c\/p\u003e \t \t\u003cp\u003e\u003cb\u003eJUAN-CARLOS MOLLEDA\u003csub\u003e,\u003c\/sub\u003e PHD,\u003c\/b\u003e is Edwin L. Artzt Dean and Professor, School of Journalism and Communication, University of Oregon. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eSARAB KOCHHAR\u003csub\u003e,\u003c\/sub\u003e PHD,\u003c\/b\u003e is Director of Communication Insights and Analytics, Kaiser Permanente. \t  \t\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAN OVERVIEW OF THE PRACTICE OF STRATEGIC GLOBAL AND MULTICULTURAL PUBLIC RELATIONS IN VARIOUS SECTORS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGlobal and Multicultural Public Relations\u003c\/i\u003e offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process – formative research, planning, implementation, evaluation, and stewardship – is extensively examined and applied to a variety of scenarios, helping students understand the reality of modern public relations practice. \u003c\/p\u003e\u003cp\u003eThe book covers media relations, government relations, employee communications, and shareholder relations to help students gain solid foundational knowledge of all aspects of public relations practice. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. \u003c\/p\u003e\u003cp\u003eAcademic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFocuses on global public relations rather than outdated nation-centered models\u003c\/li\u003e \u003cli\u003eExplains the public relations strategies that are best suited for each sector\u003c\/li\u003e \u003cli\u003eIncludes summary sections that contain suggested readings and supplemental online links\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned for upper-level undergraduate and graduate students\u003ci\u003e, Global and Multicultural Public Relations\u003c\/i\u003e is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989292171493,"sku":"NP9781118673966","price":40.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118673966.jpg?v=1761783545","url":"https:\/\/k12savings.com\/es\/products\/global-and-multicultural-public-relations-isbn-9781118673966","provider":"K12savings","version":"1.0","type":"link"}