Getting Entrepreneurial!

Getting Entrepreneurial! is the definitive guide for would-be entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, this book shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity. Author Larry Farrell gives you the secrets of the world’s greatest entrepreneurs, in an easy-to-follow format that covers:

• The four bedrock business fundamentals of the world’s greatest entrepreneurs
• Sense of mission–the entrepreneurial way to identify and deliver product/market winners
• Customer/product vision–creating entrepreneurial passion to produce continuous growth…and more!

Don’t delay—order your copy today!

Acknowledgments.

Preface.

Introduction.

Chapter 1. Sense of Mission.

Chapter 2. Customer/Product Vision.

Chapter 3. High-Speed Innovation.

Chapter 4. Self-Inspired Behavior.

Conclusion.

Index.

"...shows the best ways to make your relationship between customer and product even smoother..." (Internet Works, February 2004) LARRY C. FARRELL is Chairman of The Farrell Company, one of the world’s leading firms for researching and teaching entrepreneurship. With affiliates on four continents, the company has trained close to a million people in forty countries and seven languages. A former vice president of American Express and former president of Kepner-Tregoe, he is a graduate of Harvard Business School and attended the University of California Law School. He is also the author of Searching for the Spirit of Enterprise and The Entrepreneurial Age. For more information on Larry Farrell and his work, please visit www.theSpiritofEnterprise.com. Stop Dreaming…and Start Doing

"This book is a must-read for anyone with the passion, persistence, and drive to start and run their own business. [Farrell] really captures the essence of who the entrepreneur is and what it takes to survive in the current business environment."
–Sabrina Horn, Founder, President and CEO, Horn Group, Inc.

"No one captures the spirit and passion of the entrepreneur like Larry Farrell! Getting Entrepreneurial! provides the road map, the wisdom, the vision, and the motivation for all of us to act on our entrepreneurial dreams."
–Howard Jung, Chairman, ACE Hardware

Getting Entrepreneurial! is the definitive guide for would-be entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, Getting Entrepreneurial! shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity.

This groundbreaking book offers tools and tips that anyone can use to start their own business–and get started on close to nothing. Larry Farrell gives you the secrets of the world’s greatest entrepreneurs, in an easy-to-follow format that covers:

• The four bedrock business fundamentals of the world’s greatest entrepreneurs
• Sense of mission–the entrepreneurial way to identify and deliver product/market winners
• Customer/product vision–creating entrepreneurial passion to produce continuous growth
• High-speed innovation–the entrepreneur’s secret weapon for beating the competition
• Self-inspired behavior–the power of loving what you do and getting very good at it
• What’s really required to become an entrepreneur: the three essentials for getting started