{"product_id":"get-scrappy-isbn-9781400246014","title":"Get Scrappy: Smarter Digital Marketing for Businesses Big and Small","description":"\u003cp\u003e\u003cstrong\u003eMarketing hasn’t gotten any easier. Don’t get frustrated. Get scrappy.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis revised edition of the book \u003cem\u003ePublisher's Weekly\u003c\/em\u003e called \"a helpful digital marketing bible\" features a new introduction, updates, and tools to help you get scrappy.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt’s an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it’s also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget.\u003c\/p\u003e\u003cp\u003eFull of frameworks, hacks, tips, idea starters, and more, \u003cem\u003eGet Scrappy\u003c\/em\u003e is the handy guide you need to make sense of digital marketing today. \u003cem\u003eInc Magazine\u003c\/em\u003e says: “This book...will help you take your marketing to the next level without having to increase your budget a dollar.”\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eGet Scrappy\u003c\/em\u003e, strategist Nick Westergaard helps marketers at organizations of all sizes:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDemystify digital marketing\u003c\/li\u003e\n\u003cli\u003eDo more with less\u003c\/li\u003e\n\u003cli\u003eBuild a standout brand that cuts through the clutter\u003c\/li\u003e\n\u003cli\u003eCreate relevant and engaging content for social media\u003c\/li\u003e\n\u003cli\u003eConnect with your community of customers\u003c\/li\u003e\n\u003cli\u003eMeasure what matters\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with \u003cem\u003eGet Scrappy\u003c\/em\u003e.\u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":46142891163877,"sku":"NP9781400246014","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781400246014.jpg?v=1747941462","url":"https:\/\/k12savings.com\/es\/products\/get-scrappy-isbn-9781400246014","provider":"K12savings","version":"1.0","type":"link"}