{"product_id":"get-growing-isbn-9781394205844","title":"Get Growing","description":"\u003cp\u003e\u003cb\u003eGet more clients, grow your business faster, and spend less time selling!\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eAre you new to getting clients online? Are you struggling with building your crowd and converting them into clients? Are you tired of having to sell? Do you feel like nothing is working?\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003eA common challenge for expertise-led businesses is the struggle to market themselves, leaving them frustrated with their stagnant growth and ineffective marketing and sales strategies. In \u003ci\u003eGet Growing, \u003c\/i\u003eDean Seddon shows you what really works when it comes to sales and self-promotion. The founder of the fastest-growing business consultancy in the UK, Dean has helped thousands grow their brands and expand their reach, ranging from individual freelancers to international corporations like Amazon, Mastercard, and Microsoft. \u003c\/p\u003e \u003cp\u003eYou don’t need to have a big budget or spend all your time harassing people for sales. Using Dean's simple and scalable methods, you can attract the right audience and convert them into paying customers. Filled with proven ways to grow your business, real-life stories, illustrative examples, and practical applications, this comprehensive guide: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers practical advice for building awareness, belief, and relationships to eliminate ‘\"selling\" \u003c\/li\u003e \u003cli\u003eExplains packaging your services and expertise based on value, not price \u003c\/li\u003e \u003cli\u003eFeatures step-by-step guidance on leveraging social selling and personal branding to accelerate growth \u003c\/li\u003e \u003cli\u003eProvides methods for consistently increasing revenue without cold-pitching, expensive ads, or complex funnels \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDean Seddon's foolproof process teaches you to leverage your time and build an audience of people who need what you sell. \u003ci\u003eGet Growing\u003c\/i\u003e is essential reading for all business owners who feel overwhelmed and confused when it comes to marketing their services and expertise. \u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e1 Changing the World with Outcomes 1\u003c\/p\u003e \u003cp\u003e2 Knowing Your Most Valuable Clients 19\u003c\/p\u003e \u003cp\u003e3 Creating Your Offer 31\u003c\/p\u003e \u003cp\u003e4 Building Your Message to the World 47\u003c\/p\u003e \u003cp\u003e5 Getting Organized and Systemizing Your Growth 61\u003c\/p\u003e \u003cp\u003e6 Reducing Sales Friction 77\u003c\/p\u003e \u003cp\u003e7 Social Selling: Leveraging Social Media Without Becoming an Influencer 95\u003c\/p\u003e \u003cp\u003e8 Creating Prolific Content Efficiently and Effectively 119\u003c\/p\u003e \u003cp\u003e9 Unleashing Your Selling and Marketing Power with Email 135\u003c\/p\u003e \u003cp\u003e10 Creating Compelling Copy That Converts Prospects into Paying Clients 149\u003c\/p\u003e \u003cp\u003e11 Handling Inquiries and Discovery Calls 169\u003c\/p\u003e \u003cp\u003e12 Mastering Your Mindset 193\u003c\/p\u003e \u003cp\u003e13 Tactics and Resources to Take Your Business to the Next Level 203\u003c\/p\u003e \u003cp\u003e14 It’s Time for Action 219\u003c\/p\u003e \u003cp\u003eAcknowledgments 221\u003c\/p\u003e \u003cp\u003eAbout the Author 223\u003c\/p\u003e \u003cp\u003eIndex 225\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDEAN SEDDON\u003c\/b\u003e is the founder of Maverrik, the UK’s fastest-growing business growth consultancy. Having delivered growth in several small and large businesses, he embarked on building an organization that would help businesses cut through the fog and grow people, sales, and profit. Dean is a practical, hands-on business speaker and trainer who speaks at more than 100 events per year, consults with large and small businesses across the world, and is passionate about getting results for people.   \u003c\/p\u003e\u003cp\u003eSmall business owners have remarkable expertise but often struggle with sales and marketing. Many have issues with self-promotion and aren’t comfortable selling. The challenges they face marketing themselves, building their business online, and securing clients can be overwhelming. It’s common for solopreneurs to jump from tactic to tactic, never finding a consistent and comfortable way to promote and sell themselves.  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGet Growing: Get Clients, Grow Faster, and Spend Less Time Selling\u003c\/i\u003e, Dean Seddon provides clear and actionable advice that will help you promote and accelerate your business. You don’t need to have a big budget or spend 24\/7 harassing people for work. You didn’t start your business to become a marketer or salesperson: you love what you do and want to share your expertise.  \u003c\/p\u003e\u003cp\u003eUsing Dean’s simple and scalable methods, you will learn how to attract the right audience and convert them into paying customers. Making the complex simple and making knowledge actionable, \u003ci\u003eGet Growing \u003c\/i\u003eis filled with proven ways to grow your business, real-life stories, illustrative examples, practical applications, and more. This comprehensive field manual supplies the information and mindset you need to make more money and get back the time you’re unnecessarily spending on useless marketing fads, ineffectual promotion strategies, and labor-intensive sales calls. \u003c\/p\u003e\u003cp\u003e \u003ci\u003eGet Growing \u003c\/i\u003ewill help you:  \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild awareness, belief, and relationships to eliminate “selling” \u003c\/li\u003e\n\u003cli\u003eBecome \u003ci\u003ethe \u003c\/i\u003eexpert in demand, promoting yourself based on value, not price \u003c\/li\u003e\n\u003cli\u003eAttract leads instead of spending all your time chasing after them \u003c\/li\u003e\n\u003cli\u003eLeverage social selling, personal branding, and thought leadership to increase your reach \u003c\/li\u003e\n\u003cli\u003eConsistently grow your revenue without cold-pitching, expensive ads, or complex funnels \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIt doesn’t matter where you are right now, Dean Seddon’s foolproof process teaches you to leverage your time and build an audience of people who need what you sell. If you feel lost in your own head when it comes to marketing your services and expertise, \u003ci\u003eGet Growing \u003c\/i\u003eis a must-have!   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGET CLIENTS, GROW FASTER, AND SPEND LESS TIME SELLING\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eAre you new to getting clients online? Are you struggling with building your crowd and converting them into clients? Are you tired of having to sell? Do you feel like nothing is working?\u003c\/b\u003e\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eThere are more than 41 million solopreneurs in the United States and 3.5 million in the UK. One recent survey found that 48% felt frustrated in their business, and 38% felt their business was becoming a job. A common challenge for expertise-led businesses is the struggle to market themselves, leaving them frustrated with their stagnant growth and with little confidence in their marketing and sales approaches. \u003c\/p\u003e\u003cp\u003eDean Seddon is not a lofty business theorist—he has a firsthand understanding of the challenges solopreneurs face. Coming from working-class roots, Dean built his own business from scratch with zero venture capital or seven-figure loans. To this day, he does his own social media and daily marketing activities while helping clients like Amazon, Mastercard, Citi, Microsoft, and Comcast amplify the reach of their brand, campaigns, and impact.  \u003c\/p\u003e\u003cp\u003eIn Get Growing, Dean shares what really works when it comes to sales and self-promotion. This step-by-step guide delivers the knowledge you need to promote your business more effectively, take action to grow your business online, and stop letting sales and marketing consume all your time. \u003c\/p\u003e\u003cp\u003eCombining training, coaching, and execution in a single volume, Get Growing is your roadmap to removing the constant late nights filling your pipeline, regaining the balance in your business, and refocusing on your true priorities.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989286535397,"sku":"NP9781394205844","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394205844.jpg?v=1761783523","url":"https:\/\/k12savings.com\/es\/products\/get-growing-isbn-9781394205844","provider":"K12savings","version":"1.0","type":"link"}