{"product_id":"get-different-isbn-9780593330630","title":"Get Different","description":"\u003cb\u003e\u003cb\u003eFrom Mike Michalowicz, bestselling author of \u003ci\u003eProfit First\u003c\/i\u003e, \u003ci\u003eClockwork\u003c\/i\u003e, and \u003ci\u003eFix This Next\u003c\/i\u003e, a practical and proven guide to standing out in a crowded market.\u003c\/b\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMany business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.\u003cbr\u003e\u003cbr\u003eIn his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:\u003cbr\u003e1. Does it differentiate?\u003cbr\u003e2. Does it attract?\u003cbr\u003e3. Does it direct?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eGet Different\u003c\/i\u003e is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.\u003cb\u003ePraise for \u003ci\u003eGet Different\u003c\/i\u003e:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“The ultimate primer for anyone who needs great results.”\u003cbr\u003e \u003cb\u003e--Allan Dib, author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe 1-Page Marketing Plan\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e \"If you fail to fascinate your consumer, you'll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Michalowicz nails the answer: Get different.\"\u003cbr\u003e\u003cb\u003e--Sally Hogshead, author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eFascinate\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e “Michalowicz turns the mysterious art of marketing into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business.” \u003cbr\u003e\u003cb\u003e--Jeff Walker, #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eLaunch\u003c\/i\u003e   \u003c\/b\u003e  \u003cbr\u003e     \u003cbr\u003e “You will discover the steps you must take to be successful in all your marketing efforts.”\u003cbr\u003e \u003cb\u003e--Ryan Deiss, author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe Invisible Selling Machine\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e \"Different marketing wins every time. \u003ci\u003eGet Different\u003c\/i\u003e shows you how.\" \u003cbr\u003e\u003cb\u003e--Melinda Emerson, author of\u003c\/b\u003e\u003ci\u003e\u003cb\u003e Become Your Own Boss In 12 Months   \u003c\/b\u003e\u003cbr\u003e \u003c\/i\u003e\u003cbr\u003e “You will up-level your marketing with\u003ci\u003e \u003c\/i\u003ethis book. I have no doubt.”\u003cbr\u003e\u003cb\u003e--Ramon Ray, Founder of\u003ci\u003e SmartHustle.com\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e“A breakthrough book that reveals a fundamental truth about marketing. People remember, talk about, and share things that are different. Different is your job. Different will radically transform your business.”\u003cbr\u003e\u003cb\u003e--John Jantsch, author of \u003ci\u003eDuct Tape Marketing\u003c\/i\u003e and \u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe Ultimate Marketing Engine\u003c\/b\u003e\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e “Michalowicz reveals the essence of effective marketing in this exceptional book: Get attention, get desire, get business. \u003ci\u003eGet Different\u003c\/i\u003e will accomplish all three for you.”\u003cbr\u003e\u003cb\u003e--Jon Gordon, bestselling author of \u003ci\u003eThe Carpenter\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003eMike Michalowicz\u003c\/b\u003e (mi-CAL-low-wits) launched and sold two multimillion-dollar companies and is the bestselling author of \u003ci\u003eProfit First\u003c\/i\u003e, \u003ci\u003eThe Pumpkin Plan\u003c\/i\u003e, \u003ci\u003eClockwork\u003c\/i\u003e, \u003ci\u003eThe Toilet Paper Entrepreneur\u003c\/i\u003e, and \u003ci\u003eFix This Next\u003c\/i\u003e. He is the host of the American Express Turning Points podcast, and he is a popular speaker who has shared his insights on business and entrepreneurship at TEDx, CreativeLive, INCmty, and others. His columns have appeared in \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eBox Pro\u003c\/i\u003e magazine, \u003ci\u003eEntrepreneur\u003c\/i\u003e, \u003ci\u003eOPEN Forum\u003c\/i\u003e, \u003ci\u003eHarvard Business Review\u003c\/i\u003e, and more.","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":46301397745893,"sku":"NP9780593330630","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780593330630.jpg?v=1767727975","url":"https:\/\/k12savings.com\/es\/products\/get-different-isbn-9780593330630","provider":"K12savings","version":"1.0","type":"link"}