{"product_id":"generation-blend-isbn-9780470193969","title":"Generation Blend","description":"If you want to engage, motivate, and retain young workers without driving the veteran workers away, \u003ci\u003eGeneration Blend\u003c\/i\u003e can help you. This timely book explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, and work\/life balance. Looking to solve the puzzle of productivity across the technology age gap? Start with \u003ci\u003eGeneration Blend\u003c\/i\u003e. \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Introduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTechnology as the Locus of Conflict 4\u003c\/p\u003e \u003cp\u003eTechnology as the Enabler of Potential 8\u003c\/p\u003e \u003cp\u003eWhy Should We Care about Generational Attitudes Toward Technology? 10\u003c\/p\u003e \u003cp\u003eGeneration Blend 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Changing Workforce, Changing Work 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Looming Skills Shortage 18\u003c\/p\u003e \u003cp\u003eHow Technology Changes Work 27\u003c\/p\u003e \u003cp\u003eDisruptive Impacts of Technology 35\u003c\/p\u003e \u003cp\u003eOutlook 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Understanding the Generations 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLife Stages and Generations 45\u003c\/p\u003e \u003cp\u003eGenerational Analysis as a Forecasting Methodology 48\u003c\/p\u003e \u003cp\u003eGeneration vs. Generalization: A Few Caveats 50\u003c\/p\u003e \u003cp\u003eWhat is a Generational Attitude? 53\u003c\/p\u003e \u003cp\u003eGenerational Attitudes and Workstyles 56\u003c\/p\u003e \u003cp\u003eOutlook 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Older Workers: Blending Experience with Technology 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Silent Generation 65\u003c\/p\u003e \u003cp\u003eOlder Boomers 68\u003c\/p\u003e \u003cp\u003eGrowing Up Pre-Digital 71\u003c\/p\u003e \u003cp\u003eTechnology Issues Facing Older Workers 75\u003c\/p\u003e \u003cp\u003eWhy It Matters: Capturing Knowledge 85\u003c\/p\u003e \u003cp\u003eOutlook 88\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Younger Workers: With Great Potential Comes Great Expectations 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWho are the Millennials? 92\u003c\/p\u003e \u003cp\u003eMillennials and Technology 96\u003c\/p\u003e \u003cp\u003eMillennials in the Workforce 102\u003c\/p\u003e \u003cp\u003eWhy It Matters: Managed Innovation 120\u003c\/p\u003e \u003cp\u003eOutlook 125\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Generation X-ecutive: Leadership from the Outside In 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLate-Wave Boomers 132\u003c\/p\u003e \u003cp\u003eGeneration X 135\u003c\/p\u003e \u003cp\u003eGenX in the Workforce 140\u003c\/p\u003e \u003cp\u003eMidcareer Workers: Technology Created in Their Image 145\u003c\/p\u003e \u003cp\u003eWhy It Matters: Becoming Leaders 150\u003c\/p\u003e \u003cp\u003eOutlook 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Reintegrating Older Workers into the Connected Information Workplace 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Digital Age Gap 157\u003c\/p\u003e \u003cp\u003eServing the Technology Needs of Older Adults 159\u003c\/p\u003e \u003cp\u003eLearning Style of Older Adults 162\u003c\/p\u003e \u003cp\u003eFirst Steps 163\u003c\/p\u003e \u003cp\u003eMoving Beyond the Basics 169\u003c\/p\u003e \u003cp\u003eBringing Skills and Experience to the Connected Workplace 172\u003c\/p\u003e \u003cp\u003eBecoming Comfortable in the Digital Culture 174\u003c\/p\u003e \u003cp\u003eNavigating Unmanaged Information Space 176\u003c\/p\u003e \u003cp\u003eConnecting the Generations 182\u003c\/p\u003e \u003cp\u003eKeeping Pace with Rapid Change 183\u003c\/p\u003e \u003cp\u003eWhat Other Organizations Can Learn from OATS 185\u003c\/p\u003e \u003cp\u003eOutcomes 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Ambassadors of the Future: Turning to Younger Workers for Strategic Insights 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMicrosoft and the Future of Work 191\u003c\/p\u003e \u003cp\u003eScenario Planning 193\u003c\/p\u003e \u003cp\u003eFollowing Up: Board of the Future 2005 197\u003c\/p\u003e \u003cp\u003eTechnology and Society: The Perception Study 200\u003c\/p\u003e \u003cp\u003eRefining the Scenarios: Characters and Narratives 203\u003c\/p\u003e \u003cp\u003eForecasts 205\u003c\/p\u003e \u003cp\u003eOutcomes 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Across the Digital Age Gap 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAre You Clearly Explaining the Benefits of Technology? 212\u003c\/p\u003e \u003cp\u003eAre You Providing a Business Context for Your Technology Policies? 217\u003c\/p\u003e \u003cp\u003eAre You Making the Technology Accessible to Different Workstyles? 220\u003c\/p\u003e \u003cp\u003eDoes Your Organizational Culture Support Your Technology Strategy? 225\u003c\/p\u003e \u003cp\u003eAre You Building Bridges, Not Walls? 231\u003c\/p\u003e \u003cp\u003eFinal Thoughts 237\u003c\/p\u003e \u003cp\u003eAcknowledgments 241\u003c\/p\u003e \u003cp\u003eIndex 245\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eROB SALKOWITZ\u003c\/b\u003e is a writer and consultant specializing in the social implications of new technology. He has worked with leaders in the IT industry, including Microsoft, to help formulate market strategy and articulate business goals. Rob is coauthor (with Dan Rasmus) of \u003ci\u003eListening to the Future: Insights from the New World of Work (\u003c\/i\u003epublished by Wiley). He lives and works in Seattle, Washington. \u003c\/p\u003e\u003cp\u003ewww.generationblend.com    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGeneration Blend\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eTechnology and demographics are on a collision course. Digital Natives, Boomerang Boomers, and Generation X-ecutives are all grappling with the transformative implications of Web 2.0 technologies, and organizations are scrambling for the best ways to unlock the talents of a multigenerational workforce in a connected world. \u003ci\u003eGeneration Blend\u003c\/i\u003e ventures deep into the technology age gap and provides real-world solutions to combine the best that younger and older workers have to offer. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGeneration Blend\u003c\/i\u003e explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collab-oration, knowledge sharing, work\/life balance, and ordinary workday activities. How can your organization promote the continuity of knowl-edge and culture in the face of the coming demographic transition? What hidden factors put new technology deployments at risk? How can IT departments manage the growing demand for social and collaborative software while maintaining governance and security? What initiatives can you launch to bridge the divide in work styles and tech-savvy that separates veterans and newcomers in the workforce? \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGeneration Blend\u003c\/i\u003e, author Rob Salkowitz builds on the groundbreaking work of Don Tapscott (\u003ci\u003eWikinomics, Growing Up Digital\u003c\/i\u003e), William Strauss and Neil Howe (\u003ci\u003eGenerations, Millennials Rising\u003c\/i\u003e), and many others to connect the dots of sociology, technology, and management, and trace a roadmap for decision-makers. \u003ci\u003eGeneration Blend\u003c\/i\u003e is rich with research and includes two original in-depth case studies from organizations that have developed unique approaches to bridging the technology age gap: Microsoft's Board of the Future project, which assembles college-age students from around the world to discuss a wide range of workplace issues, and Older Adults Technology Services, a New York-based nonprofit dedicated to intergenerational technology training and reciprocal mentoring programs. Organizations of all types and sizes can profit from their methods. \u003c\/p\u003e\u003cp\u003eThe retirement of the Baby Boomers, the arrival of the Millennials, and the impact of Web 2.0 technology in the enterprise create unprece-dented complexity for employers and workers in the 2010s and beyond. Organizations looking to solve the puzzle of productivity across the technology age gap should start with \u003ci\u003eGeneration Blend\u003c\/i\u003e. \t   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGeneration Blend\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eTechnology and demographics are on a collision course. Digital Natives, Boomerang Boomers, and Generation X-ecutives are all grappling with the transformative implications of Web 2.0 technologies, and organizations are scrambling for the best ways to unlock the talents of a multigenerational workforce in a connected world. \u003ci\u003eGeneration Blend\u003c\/i\u003e ventures deep into the technology age gap and provides real-world solutions to combine the best that younger and older workers have to offer. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGeneration Blend\u003c\/i\u003e explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collaboration, knowledge sharing, work\/life balance, and ordinary workday activities. How can your organization promote the continuity of knowledge and culture in the face of the coming demographic transition? What hidden factors put new technology deployments at risk? How can IT departments manage the growing demand for social and collaborative software while maintaining governance and security? What initiatives can you launch to bridge the divide in work styles and tech-savvy that separates veterans and newcomers in the workforce? \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGeneration Blend\u003c\/i\u003e, author Rob Salkowitz builds on the groundbreaking work of Don Tapscott (\u003ci\u003eWikinomics, Growing Up Digital\u003c\/i\u003e), William Strauss and Neil Howe (\u003ci\u003eGenerations, Millennials Rising\u003c\/i\u003e), and many others to connect the dots of sociology, technology, and management, and trace a roadmap for decision-makers. \u003ci\u003eGeneration Blend\u003c\/i\u003e is rich with research and includes two original in-depth case studies from organizations that have developed unique approaches to bridging the technology age gap: Microsoft's Board of the Future project, which assembles college-age students from around the world to discuss a wide range of workplace issues, and Older Adults Technology Services, a New York-based nonprofit dedicated to intergenerational technology training and reciprocal mentoring programs. Organizations of all types and sizes can profit from their methods. \u003c\/p\u003e\u003cp\u003eThe retirement of the Baby Boomers, the arrival of the Millennials, and the impact of Web 2.0 technology in the enterprise create unprecedented complexity for employers and workers in the 2010s and beyond. Organizations looking to solve the puzzle of productivity across the technology age gap should start with \u003ci\u003eGeneration Blend\u003c\/i\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989277294821,"sku":"NP9780470193969","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470193969.jpg?v=1761783486","url":"https:\/\/k12savings.com\/es\/products\/generation-blend-isbn-9780470193969","provider":"K12savings","version":"1.0","type":"link"}