{"product_id":"generation-ai-isbn-9781394308859","title":"Generation AI","description":"\u003cp\u003e\u003cb\u003eA clear, practical guidebook to being a parent and professional in a world transformed by AI\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eGeneration AI,\u003c\/i\u003e lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement. Balancing optimism with caution, Britton offers a forward-looking guide for leaders, parents, and individuals on how to navigate a future where AI drives cultural and economic transformation.\u003c\/p\u003e \u003cp\u003eGeneration AI explores timely topics including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eConsumer Behavior:\u003c\/b\u003e AI-driven, personalized shopping and the role of the creator economy in capturing mindshare\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEducation:\u003c\/b\u003e Exploring the future of education and the need for learnings to reinvent itself from a curriculum centered on memorization to one focused on problem solving and creativity\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eWork \u0026amp; Career:\u003c\/b\u003e A deep dive into the AI powered developments driving disruption in the workplace and uncovering the skill sets needed to thrive\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMental Health \u0026amp; Relationships:\u003c\/b\u003e Examines AI's potential to both connect and isolate, impacting human interaction.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEthics \u0026amp; Privacy:\u003c\/b\u003e The need for AI guardrails to protect privacy and ensure fairness amid rapid technological advances.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eGeneration AI\u003c\/i\u003e is a comprehensive and highly practical guide for all individuals looking to future proof themselves in this brave new world—especially Millennial parents, who are raising the first AI generation, grappling with the disruption of AI in their own lives, and seeking to understand the next stages of our technological evolution.\u003c\/p\u003e \u003cp\u003eChat with Ai Book Page ix\u003c\/p\u003e \u003cp\u003eForeword From the Future xi\u003c\/p\u003e \u003cp\u003ePreface: Talkin’ About My Generation xvii\u003c\/p\u003e \u003cp\u003e1 Generation Alpha Unveiled: The Future Begins Now 1\u003c\/p\u003e \u003cp\u003e2 ChatGPT and the Dawn of the AI Era 9\u003c\/p\u003e \u003cp\u003e3 AI Decoded: A Beginner’s Guide 21\u003c\/p\u003e \u003cp\u003eGeneration AI Has Arrived 35\u003c\/p\u003e \u003cp\u003e4 Have the Jetsons Arrived? AI in the Household 39\u003c\/p\u003e \u003cp\u003e5 AI and the New Face of Media 47\u003c\/p\u003e \u003cp\u003e6 Stayin’ Alive: Health and Wellness Redefined 71\u003c\/p\u003e \u003cp\u003e7 Growing Up Alpha: Parenting in the Age of AI 83\u003c\/p\u003e \u003cp\u003e8 The Class of 2030: Generation AI in the Classroom 89\u003c\/p\u003e \u003cp\u003e9 Where Will Generation Alpha Call Home? 99\u003c\/p\u003e \u003cp\u003e10 Love and Friendship in an Increasingly Artificial World 109\u003c\/p\u003e \u003cp\u003e11 AI-Driven Dreams: The New Career Path 119\u003c\/p\u003e \u003cp\u003e12 AI Gone Bad 139\u003c\/p\u003e \u003cp\u003e13 The Alpha Buyer: AI in the Marketplace 151\u003c\/p\u003e \u003cp\u003e14 The Futures and Fortunes of Generation Alpha 163\u003c\/p\u003e \u003cp\u003e15 The AI Tools That Power Me 177\u003c\/p\u003e \u003cp\u003e16 Conclusions 183\u003cbr\u003e\u003cbr\u003e Notes 189\u003cbr\u003e\u003cbr\u003e Acknowledgments 205\u003cbr\u003e\u003cbr\u003e Index 207\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMATT BRITTON\u003c\/b\u003e is an entrepreneur with 25 years’ experience helping the world’s most well-known corporations navigate the technological disruptions driven by the evolving consumer. He is the founder of MRY and Suzy, and an expert in consumer research and new media tactics.   \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGeneration AI: Why Generation Alpha and the Age of AI Will Change Everything\u003c\/i\u003e, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton delivers an original and insightful exploration of how artificial intelligence is reshaping society. He walks you through AI’s disruptions to consumer behavior, education, work, relationships, and health and explains why Generation Alpha, the first generation born into an AI-enabled world, will experience a paradigm shift in lifestyle and career paths. \u003c\/p\u003e\u003cp\u003eBritton discusses the unprecedented opportunities AI presents, including personalized learning, advancements in healthcare, and automated consumer experiences and processes. He also examines the significant ethical and societal challenges posed by this new technology, like privacy issues and economic inequality, as well as the impact on mental health and job displacement. Expertly balancing optimism with caution, the book provides a realistic and forward-looking guide to navigating an AI-driven future filled with cultural and economic transformation. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eGeneration AI\u003c\/i\u003e covers AI’s impacts on consumer behavior, including personalized shopping and the role played by the creator economy in capturing mindshare. It also examines the future of education, work, careers, relationships, mental health, ethics, and privacy in a comprehensive and intelligent new take on this once-in-a-lifetime technology. \u003c\/p\u003e\u003cp\u003eA timely and essential roadmap to a brave new world, \u003ci\u003eGeneration AI\u003c\/i\u003e is a practical and hands-on guide for everyone who wants to future-proof themselves. It will prove invaluable to millennial parents raising the first AI generation while grappling with the disruption of AI in their own lives and seeking to understand the next stages of our technological evolution.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for Generation AI\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“With fascinating insight, Matt reveals how AI’s first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative age—a must-read!”\u003cbr\u003e \u003cb\u003e—JEREMY BLOOM,\u003c\/b\u003e CEO of X Games, former U.S. Olympian and former NFL player for the Philadelphia Eagles and Pittsburgh Steelers \u003c\/p\u003e\u003cp\u003e“Forget everything you think you know about technological advancement—\u003ci\u003eGeneration AI\u003c\/i\u003e paints a fascinating picture of tomorrow. Britton’s insights crystallize the profound transformation awaiting business and society.”\u003cbr\u003e \u003cb\u003e—SOFIA HERNANDEZ,\u003c\/b\u003e Global Head of Business Marketing and Commercial Partnerships, TikTok \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eGeneration AI\u003c\/i\u003e is a timely exploration of how contemporary technology, culture, and consumption converge to shape society and commerce. This is more than a business book; it’s an analysis of the human experience.”\u003cbr\u003e \u003cb\u003e—DR. MARCUS COLLINS,\u003c\/b\u003e World Renowned Consumer Culture Expert and Author of \u003ci\u003eFor the Culture\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eGeneration AI\u003c\/i\u003e unveils how artificial intelligence will revolutionize human potential. Matt guides us through this pivotal moment in history in an insightful way that will help anyone looking to future-proof themselves.”\u003cbr\u003e \u003cb\u003e—MICHAL SHAPIRA,\u003c\/b\u003e Head of Global Entertainment Brand Partnerships, Amazon \u003c\/p\u003e\u003cp\u003e“While some debate the accountability of AI, Matt Britton wisely focuses on its adaptability. Understanding how best to make use of it makes \u003ci\u003eGeneration AI\u003c\/i\u003e indispensable.”\u003cbr\u003e \u003cb\u003e—SEGUN ODUOLOWU,\u003c\/b\u003e Host of \u003ci\u003eBoston Globe Today \u003c\/i\u003eand Entertainment Journalist \u003c\/p\u003e\u003cp\u003e“This groundbreaking exploration charts how our first AI-native generation will redefine humanity’s relationship with technology. A must-read perspective from one of our sharpest cultural observers.”\u003cbr\u003e \u003cb\u003e—VINEET MEHRA,\u003c\/b\u003e Chief Marketing Officer, Chime \u003c\/p\u003e\u003cp\u003e“\u003ci\u003eGeneration AI\u003c\/i\u003e by Matt Britton is a thoughtful exploration of how artificial intelligence is reshaping the way we work, live, and play. Drawing on decades of experience at the forefront of the digital revolution, Matt delivers unparalleled insights essential for leaders, parents, and innovators.”\u003cbr\u003e \u003cb\u003e—SHIV SINGH,\u003c\/b\u003e Author of \u003ci\u003eMarketing with AI for Dummies,\u003c\/i\u003e Co-Founder of AI Trailblazers and Former CMO of LendingTree\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989277163749,"sku":"NP9781394308859","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394308859.jpg?v=1761783486","url":"https:\/\/k12savings.com\/es\/products\/generation-ai-isbn-9781394308859","provider":"K12savings","version":"1.0","type":"link"}