Ganni

This debut monograph from Danish fashion brand GANNI documents Scandi 2.0 style, a growing global community of confident, unapologetic women and the unending pursuit of building a responsible fashion company.
 

Based out of Copenhagen, husband-and-wife duo Ditte and Nicolaj Reffstrup have built GANNI into a global fashion brand of the future in little over a decade. GANNI is at the forefront of responsible and transparent fashion with a cool and stylish approach that is constantly evolving. At the heart of the label lies a Scandinavian sensibility and an open to everyone attitude that celebrates creativity and individuality. This book captures just that—the global #GANNIGirl movement and diverse network of creatives that surrounds the brand, alongside its ongoing efforts to become the most responsible version of itself.
 
World-class photographers, stylists, designers and artists gather here to tell the GANNI story, with archive designs, collections, and iconic collaborations woven throughout. GANNI: Gimme More is a timely publication, printed on sustainable FSC certified paper, that offers readers a window into the world of GANNI, a universe that is playful, mindful—and never dull.

 

 "For the uninitiated, the concept of a Ganni Girl is about dressing for yourself and nobody else. The Copenhagen-based label helmed by husband-and-wife designer duo Ditte and Nicolaj Reffstrup creates pieces that celebrate individuality and encourage self-expression—making you feel like the best “you” you can be, every time you wear it. Here, in an exclusive excerpt from the brand’s debut monograph Ganni: Gimme More (Rizzoli), British journalist Susie Lau explores her definition of what it means to be a Ganni Girl."  —ELLE

"See how the stylish, sustainable sausage gets made at Ganni. This monograph documents the Danish fashion brand’s evolution, Scandinavian style, and what it means to be a #GanniGirl. The label, created by husband-and-wife duo Ditte and Nicolaj Reffstrup, was designed to celebrate creativity and individuality, and the brand’s diverse network of creatives is a testament to that. Here, they help tell Ganni’s story while looking back at past collaborations and collections and looking forward to the even more sustainable future of the brand — starting with this book printed on FSC certified paper." —NEW YORK MAGAZINEAna Kraš is a photographer and multidisciplinary artist. Richie Shazam is a New York based photographer and model. Rosie Marks is a London based photographer. Jacqueline Landvik is a Norwegian creative photographer and artist.
 Honesty, Responsibility, Action