{"product_id":"fundraising-when-money-is-tight-isbn-9780470481325","title":"Fundraising When Money Is Tight","description":"\u003cp\u003e\u003cb\u003eA NONPROFIT SURVIVAL KIT for HARD TIMES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers.\"\u003cbr\u003e—\u003cb\u003eEugene R. Tempel,\u003c\/b\u003e president, Indiana University Foundation\u003c\/p\u003e \u003cp\u003e\"Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times.\"\u003cbr\u003e—\u003cb\u003eBen Jealous,\u003c\/b\u003e president, NAACP\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eFundraising When Money Is Tight\u003c\/i\u003e is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good.\"\u003cbr\u003e—\u003cb\u003eJane Wales,\u003c\/b\u003e founder, Global Philanthropy Forum, and vice president, Aspen Institute\u003c\/p\u003e \u003cp\u003e\"This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today.\"\u003cbr\u003e—\u003cb\u003eMark Astarita,\u003c\/b\u003e director of fundraising, British Red Cross\u003c\/p\u003e \u003cp\u003ePreface—Who Should Read This Book xix\u003c\/p\u003e \u003cp\u003eAcknowledgments xxi\u003c\/p\u003e \u003cp\u003eAbout the Author xxv\u003c\/p\u003e \u003cp\u003eIntroduction—When Bad Things Happen to Good Causes xxxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Why You Really Ought to Make Changes in Your Fundraising Program 2\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 What History Teaches Us 5\u003c\/p\u003e \u003cp\u003e2 A Proven Way to Anticipate the Future 17\u003c\/p\u003e \u003cp\u003e3 Three Scenarios for Economic Recovery 27\u003c\/p\u003e \u003cp\u003e4 Three Possible Fundraising Strategies 39\u003c\/p\u003e \u003cp\u003e5 Identify a Winning Strategy 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two How You Can Face the Present More Calmly and the Future with Confidence 58\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6 Reassess the Whole Ball of Wax: Fundraising, Marketing, Communications 61\u003c\/p\u003e \u003cp\u003e7 Strengthen Your Case for Giving 75\u003c\/p\u003e \u003cp\u003e8 Be Content with One in the Hand—Forget the Two That May Be in the Bush 85\u003c\/p\u003e \u003cp\u003e9 Cut Costs with a Scalpel, not an Ax 101\u003c\/p\u003e \u003cp\u003e10 Fish Where the Big Fish Are 119\u003c\/p\u003e \u003cp\u003e11 Stay Close to Your Donors 131\u003c\/p\u003e \u003cp\u003e12 Get Personal with Your Donors 147\u003c\/p\u003e \u003cp\u003e13 Step Up Your Efforts Online 167\u003c\/p\u003e \u003cp\u003e14 Break Down the Silos 179\u003c\/p\u003e \u003cp\u003e15 Summary: Nine Practical Steps Toward Peace of Mind 189\u003c\/p\u003e \u003cp\u003eReading List 199\u003c\/p\u003e \u003cp\u003eIndex 207\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eMal Warwick\u003c\/b\u003e has been raising money professionally since 1979. He has written or edited 18 previous books including \u003ci\u003eHow to Write Successful Fundraising Letters, The Five Strategies for Fundraising Success,\u003c\/i\u003e and \u003ci\u003eFundraising on the Internet\u003c\/i\u003e. He teaches fundraising throughout the world. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com\/go\/warwick.  \u003c\/p\u003e\u003cp\u003e\"A must-read for all of us who work in fundraising. The book details practical ideas to survive in difficult times, and prepares our organizations for better times to come. It offers fresh new strategies to position our organization and continue fundraising successfully, even when the economy is in the trenches. \u003ci\u003eFundraising When Money Is Tight\u003c\/i\u003e is an instrumental and currently very relevant tool for every nonprofit organization. Read it today!\"\u003cbr\u003e—\u003cb\u003eAssociation of Fundraising Professionals, September 2009\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"As a practitioner, Mal Warwick has spent a lifetime learning and teaching how to fundraise more effectively. His latest book is another in a series of gems laser-focused to help us succeed—and his experience shines through again in this must-have guide for today's economic climate.\"\u003cbr\u003e—\u003cb\u003eDr. Mark S. Albion, former Professor of Marketing, Harvard Business School, and \u003ci\u003eNew York Times\u003c\/i\u003e best-selling author, \u003ci\u003eMaking a Life, Making a Living\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eFundraising When Money is Tight\u003c\/i\u003e is the book every fundraising professional needs to read immediately. It's to the point, filled with both 'the hard facts' and 'realistic steps' that development shops, large and small, must understand and implement now, rather than later.\"\u003cbr\u003e—\u003cb\u003eJudith E. Nichols, author, \u003ci\u003ePinpointing Affluence in the 21st Century\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Mal Warwick doesn't sell quick fixes and silver bullets—even in times of trouble. He offers specific, practical steps to cut costs and improve fundraising performance. He demands the best: donor-focused relationship building, strategic thinking, top-notch strategy, and competence. And he rewards us with both the 'why' and the 'how.'\"\u003cbr\u003e—\u003cb\u003eSimone P. Joyaux, ACFRE, author, \u003ci\u003eKeep Your Donors\u003c\/i\u003e and \u003ci\u003eStrategic Fund Development\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"In \u003ci\u003eFundraising When Money is Tight\u003c\/i\u003e, Mal Warwick provides solid strategic and tactical insights of how best to lead our organizations during times of uncertainty. I found this book to be not only a quick, interesting read, but also an important guide for making critical decisions today and tomorrow.\u003cbr\u003e—\u003cb\u003eKory Christianson, CFRE, St. Joseph's Indian School\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Take Mal's 'exercise in visioning,' and use as many as you can of Mal Warwick's dozens of cost-cutting ideas—all to enhance your net revenue today and increase your program's potential for the future.\u003cbr\u003e—\u003cb\u003eJames M. Greenfield, ACFRE, FAHP, author, \u003ci\u003eFundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Mal Warwick shares some simple yet sometimes counter-intuitive steps… that you can take to ensure that your organization will suffer the least possible damage in a down economy\"\u003cbr\u003e—\u003cb\u003ewww.gettingattention.org, May 19th, 2009\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Mal Warwick shares some simple yet sometimes counter-intuitive steps… that you can take to ensure that your organization [emerges] healthy and poised for renewed growth when the economic crisis has passed\"\u003cbr\u003e—\u003cb\u003eNancy E. Schwartz, www.gettingattention.org, May 19th, 2009\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"... there is loads of good advice for fundraising during these times which also translate into when times are good\"\u003cbr\u003e—\u003cb\u003eSean Triner, Fundraising Recession Watch, March 15, 2009\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Add Mal's survival guide to your first aid kit.\"\u003cbr\u003e\u003cb\u003eThe Agitator, March 26, 2009\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Mal Warwick has just written a book…on specific things you can do to minimize your costs and ensure that your organization is in a position to resume growth when the crisis passes (and it will!)\"\u003cbr\u003e—\u003cb\u003eSuzanne Rainey, Influence, March 31, 2009\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"... this book packs SO MUCH in so little space that, if you haven't taken pages of notes or if you have marked less than 10 pages to revisit again, I can guarantee you missed on lots of things.\"\u003cbr\u003e—\u003cb\u003eManny Hernandez, blogcritics.org, April 8, 2009\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"... \u003ci\u003eFundraising When Money is Tight\u003c\/i\u003e is a practical guide to help social ventures tackle the challenges of raising funds in difficult economic times.\" (\u003cb\u003eSocial Edge\u003c\/b\u003e, April 2009)\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"\u003c\/i\u003eFind out why you should make changes in your fundraising program during an economic downturn.\" (\u003cb\u003eCauseplanet.org\u003c\/b\u003e)\u003c\/p\u003e \u003cp\u003e\"Discover three scenarios for economic recovery and how to apply three possible fundraising strategies to those scenarios.\" (\u003cb\u003eCauseplanet.org\u003c\/b\u003e)\u003c\/p\u003e \u003cp\u003e\"Learn how to strengthen your case for giving during tough economic times.\" (\u003cb\u003eCauseplanet.org\u003c\/b\u003e)\u003c\/p\u003e \u003cp\u003e\"Find out what the nine practical steps towards peace of mind are and how to apply them during an economic crisis.\" (\u003cb\u003eCauseplanet.org\u003c\/b\u003e)\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989266383077,"sku":"NP9780470481325","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470481325.jpg?v=1761783443","url":"https:\/\/k12savings.com\/es\/products\/fundraising-when-money-is-tight-isbn-9780470481325","provider":"K12savings","version":"1.0","type":"link"}