{"product_id":"fundraising-on-the-internet-isbn-9780787960452","title":"Fundraising on the Internet","description":"In this second edition of the popular \u003ci\u003eFundraising on the Internet\u003c\/i\u003e, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.  Preface--The Internet Evolution: Online Fundraising Works (Paulette V. Maehara, CFRE).\u003cbr\u003e \u003cbr\u003e Introduction--Five Years of Online Fundraising (Nick Allen).\u003cbr\u003e \u003cbr\u003e The Contributors.\u003cbr\u003e \u003cbr\u003e PART ONE: The Big Picture.\u003cbr\u003e \u003cbr\u003e 1. Building Trust Online (Ted Hart and Michael Johnston).\u003cbr\u003e \u003cbr\u003e 2. The Ethics of Online Fundraising (Lisa Aramony).\u003cbr\u003e \u003cbr\u003e 3. The Emerging Gold Standard of Integrated Fundraising (Mal Warwick).\u003cbr\u003e \u003cbr\u003e 4. Promoting Your Organization Online (Michael Cervino).\u003cbr\u003e \u003cbr\u003e 5. Evaluating Online Fundraising Success (Michael Johnston).\u003cbr\u003e \u003cbr\u003e 6. Regulating Online Fundraising (Michael Johnston).\u003cbr\u003e \u003cbr\u003e PART TWO: Online Fundraising Fundamentals.\u003cbr\u003e \u003cbr\u003e 7. Recruiting New Donors Online (Nick Allen).\u003cbr\u003e \u003cbr\u003e 8. Renewing Donors Online (Brian Murrow).\u003cbr\u003e \u003cbr\u003e 9. E-Mail Campaigns and E-Newsletters (Tom Watson).\u003cbr\u003e \u003cbr\u003e 10. Managing Special Events Online (Aleta Jeffress and Phil Richmond).\u003cbr\u003e \u003cbr\u003e 11. Donor-Advised Funds Online (Eric Lee Smith).\u003cbr\u003e \u003cbr\u003e 12. Online Strategies for Foundations and Grantseekers (Martin Schneiderman).\u003cbr\u003e \u003cbr\u003e 13. Using the Internet for Planned Giving (Lee Hoffman and Ted Hart).\u003cbr\u003e \u003cbr\u003e PART THREE: Technology and Your Organization.\u003cbr\u003e \u003cbr\u003e 14. Electronic Prospect Research (Jim McGee and Ted Hart).\u003cbr\u003e \u003cbr\u003e 15. Recruiting, Retaining, and Organizing Volunteers Online (John Parke and Ted Hart).\u003cbr\u003e \u003cbr\u003e 16 Raising Money Online for Multilevel Organizations (Alison Li).\u003cbr\u003e \u003cbr\u003e PART FOUR: Tapping into Outside Resources.\u003cbr\u003e \u003cbr\u003e 17. Managing Donor Data Online (Jay B. Love).\u003cbr\u003e \u003cbr\u003e 18. ePhilanthropy and Donor Management Systems (Shaun Sullivan).\u003cbr\u003e \u003cbr\u003e 19. Faster, Cheaper, Better: Internet Outsourcing to Boost Your Online Presence (George Irish and Ken Weber).\u003cbr\u003e \u003cbr\u003e PART FIVE: Beyond the Basics.\u003cbr\u003e \u003cbr\u003e 20. Web Site Content: Keep Them Coming Back (Laura Kujawski).\u003cbr\u003e \u003cbr\u003e 21. Dos and Don'ts of Web Design (Shirley Sexton and Steve Love).\u003cbr\u003e \u003cbr\u003e 22. Viral Marketing (Eric Lee Smith).\u003cbr\u003e \u003cbr\u003e 23. How Nonprofits Can Harness Technology to Build One-to-One Relationships (Shirley Sexton).\u003cbr\u003e \u003cbr\u003e 24. New Paths to Giving Through Charity Portals (George Irish)\u003cbr\u003e \u003cbr\u003e 25. Building Your Base Through Advocacy Campaigns (Michael Stein).\u003cbr\u003e \u003cbr\u003e Case Studies.\u003cbr\u003e \u003cbr\u003e 1. Comic Relief: Red Nose Day (Graham Francis).\u003cbr\u003e \u003cbr\u003e 2. Harvard and Wake Forest Universities (Todd Cohen).\u003cbr\u003e \u003cbr\u003e 3. The Heifer Project International (Commerce One).\u003cbr\u003e \u003cbr\u003e 4. Stanford University (Jerold Pearson).\u003cbr\u003e \u003cbr\u003e Resources.\u003cbr\u003e \u003cbr\u003e A. ePhilanthropy Code of Ethical Online Philanthropic Practices (ePhilanthropyFoundation.Org).\u003cbr\u003e \u003cbr\u003e B. Ten Rules of ePhilanthropy Every Nonprofit Should Know (ePhilanthropy Foundation.Org).\u003cbr\u003e \u003cbr\u003e C. Web Hosting (Ken Weber and George Irish).\u003cbr\u003e \u003cbr\u003e D. Tips for Creating Effective Vendor Contracts (Ken Weber and George Irish).\u003cbr\u003e \u003cbr\u003e E. APRA Code of Ethics (Association of Professional Research for Advancement).\u003cbr\u003e \u003cbr\u003e F. Using E-Mail Effectively (ePhilanthropyFoundation.Org).\u003cbr\u003e \u003cbr\u003e G. The Gilbert E-Mail Manifesto (Michael Gilbert).\u003cbr\u003e \u003cbr\u003e ePhilanthropyFoundation's Glossary of Terms.\u003cbr\u003e \u003cbr\u003e Index.  \"Wow! Incredibly comprehensive and detailed with both basic and advanced information--a real guide for 'fundraising on the Internet.'\" (Maurice R. Levite, CFRE, CAE, vice president of field operations at the American Red Cross)\u003cbr\u003e \u003cbr\u003e \"This is the greatest collection of fundraising electronics expertise that has ever been brought together. Fundraising on the Internet is full to the brim with ideas, verities, charts, and examples. Whether you're in direct mail, major gifts, planned giving, or the head of your shop, this book is essential if you want to keep ahead of the parade.\" (Jerold Panas, of Jerold Panas, Linzy \u0026amp; Partners)\u003cbr\u003e \u003cbr\u003e \"Crystal clear, concise and comprehensive. Every conceivable method and concept is discussed in depth. Warwick, Hart and Allen must be commended on their professional approach to online success.\" (Margaret Guellich, CFRE, director, International Fundraising Partnerships, Catholic Relief Services)\u003cbr\u003e \u003cbr\u003e \"The key strength of this book is the combination of its high calibre contributors. Innovator sector leaders such as Mal Warwick, Theodore Hart and Nick Allen share their advice, together with over 20 other online fundraisers and suppliers. The result is an extensive compendium of online fundraising, challenging thought, and illustrative case studies.\" (Howard Lake, UK Fundraising)\u003cbr\u003e \u003cbr\u003e \"The ePhilanthropyFoundation.org . . . is the first of, hopefully, more organizations tackling the challenge of monitoring and setting e-philanthropy practice standards.\" (The Kellogg Foundation)\u003cbr\u003e \u003cbr\u003e \"An 'online classic.'\" (Marcelo I?arra Iraegui, fundraising regional manager, Latin America Greenpeace)\u003cbr\u003e \u003cbr\u003e \"We need this book! The authors bring the best uses of the Internet into the fundraising programs of every nonprofit organization and show how to use them to increase efficiency, effectiveness and profitability.\" (James M. Greenfield, ACFRE, FAHP, editor of The Nonprofit Handbook: Fund Raising, 3rd Edition)\u003cbr\u003e \u003cbr\u003e \"...a comprehensive guide...very accessible...I thoroughly recommend this guide to all charities wishing to make the most of fundraising online...\" (Professional Fundraising Plus, 15 March 2002)  Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick \u0026amp; Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.\u003cbr\u003e \u003cbr\u003e Ted Hart is president and CEO of ePhilanthropyFoundation, an organization devoted to fostering secure, private, and ethical online philanthropy. Hart serves on the Association of Fundraisers Professionals' International Board of Directors.\u003cbr\u003e \u003cbr\u003e Nick Allen is CEO of donordigital.com LLC, the digital direct marketing company that helps nonprofits use the Internet for fundraising, marketing, advocacy, and e-commerce. \u003cbr\u003e  Allen has twenty-five years of experience in building nonprofit organizations, raising money, organizing, and media and public relations. He is the coeditor of the first edition of Fundraising on the Internet (Strathmoor Press, 1996) In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e-mail updates from the authors.  In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e-mail updates from the authors.","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989266252005,"sku":"NP9780787960452","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780787960452.jpg?v=1761783443","url":"https:\/\/k12savings.com\/es\/products\/fundraising-on-the-internet-isbn-9780787960452","provider":"K12savings","version":"1.0","type":"link"}